I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.
You can generally find alot of "power phrases" when reading good sales copy. I usually keep a notebook nearby so that whenever I come across a line or a phrase that I Iike in sales material, I write it down for possible future use.
They are also great for writers block too. When I am stuck in the middle of writing, I'll usually refer to my power phrases, and the next thing I know, the sentences sometimes start writing themselves.
Some examples of the power phrases I use include:
"Listen closely..."
"As you may already know..."
"Now, I don't know about you..."
"Well, I've got news for you..."
"Let me explain..."
"And best of all..."
"In fact..."
"Here's the bottom line..."
"Quite frankly..."
"Now, I know what you're thinking..."
"Take a deep breathe and relax..."
"The answer is yes..."
Power phrases can be used to grab and hold people's attention so that they keep reading. Some may even call these "hypnotic" phrases.
Even single words can invoke a reaction in some people that can be used to add "punch" to your sales material. I call these power words. Some power words to use in your marketing include:
Free, Powerful, Incredible, Easy, Shocking, Cheap, Revealed, Best, Uncovered, Hidden, Proven, Results, Revolutionary, Profits, Fantastic, Inside, Learn, Enhance, Hottest, New, Improved, Unbelievable, Ultimate, Offer, Master, Scientific, Private, Breakthrough, Save, Guaranteed, Tricks, You, Love, Limited, Special, Secrets
You can use power words to add punch to a headline, sentence, a short ad, or whatever fancies you.
Those are just a few of the power words and phrases that I have collected over the years.
Do yourself a favor:
Another power phrase...?
No really... do yourself a favor:
Always keep a notebook nearby and look out for words or phrases that capture your attention in sales material. Then write it down. If it captured your attention, it's sure to capture other people's attention too.
And over time, you'll have plenty of power words and phrases to choose from when writing your sales material.
They sure make life alot easier...
And profitable too!
Al Martinovic publishes a popular internet marketing newsletter at http://www.milleniummarketers.com and runs a successful home business at http://www.ineedsmokes.com
Have you wondered how you can make a career writing... Read More
Back in the late nineties, the phrase 'Content is King'... Read More
Summer is finally here and school is out, but learning... Read More
Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More
1. Address your reader as a friend, not as "Friend."When... Read More
Have you heard of Brian Keith Voiles? Probably not, but... Read More
In a previous article I talked about a few similarities... Read More
Just as great fiction is an art, so is great... Read More
In order to get ahead in your copy writing business,... Read More
Only about 20% of your copy is going to get... Read More
Want to get the most media attention and spotlight for... Read More
Is it out there? The chance to be a freelance... Read More
It's a common approach to writing copy. You begin by... Read More
One of the most important priorities of evey online business... Read More
If you write copy you need a swipe file. A... Read More
You've identified the benefits you offer your customers, but how... Read More
An interesting debate is currently raging among copywriters, web designers... Read More
When I write copy for my advertising clients, I always... Read More
It's time to write your next ad or brochure. Maybe... Read More
Think you have what it takes to be a freelance... Read More
I have read thousands of ad copies online and offline... Read More
When it comes to search engine optimization, copywriting plays a... Read More
This is a question that can be answered in a... Read More
Your sales letter is the most important component in your... Read More
Ask any copywriter what the first commandment of copywriting is... Read More
Market identification Custom writing services market is a sector of... Read More
Chances are that you are making many, if not all,... Read More
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL... Read More
Looking to chuck that full-time job for a life of... Read More
In order to make more sales and get more profits... Read More
These days, you don't have to traverse the dark forest... Read More
You know what it's like, you're reading the sales material... Read More
The huge demand for writers online is really for ghostwriters.... Read More
Ask any copywriter what the first commandment of copywriting is... Read More
Do you have the training and skills needed for copywriting?Are... Read More
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
It's time to write your next ad or brochure. Maybe... Read More
When I write copy for my advertising clients, I always... Read More
Did you know that jobs writing about food are available?... Read More
Writers write just like painters, paint on canvas. This is... Read More
We all know words are powerful. Whether written or spoken,... Read More
In a crowded market, clients will be seeking personality as... Read More
Effective headlines make all the difference in whether your prospect... Read More
Think about how much you read about and spend on... Read More
Content is king. Without content your website is an empty... Read More
What is it exactly that copywriters DO when they produce... Read More
Several years ago, when I was working for an agency,... Read More
Careers in copywriting are booming. Could it be that the... Read More
Think for a moment some day and consider the kind... Read More
Have you heard the good things about the field of... Read More
A few weeks ago I wrote some copy for a... Read More
Freelance writers are a strange group of people when it... Read More
If you find that your progress is blocked by a... Read More
You've identified the benefits you offer your customers, but how... Read More
In part one of this article series we began looking... Read More
An interesting debate is currently raging among copywriters, web designers... Read More
For the e-book, Advice from Successful Freelancers: How They Built... Read More
Perhaps the most important benefit in the material that follows... Read More
Have you ever had the experience of hiring a freelance... Read More
Writing a killer headline for your copy is simple! You... Read More
1. Use a hand written letter on your ad copy... Read More
One of the biggest challenges a copywriter faces is to... Read More
The field of proofreading is not as easy to get... Read More
Tech-writing is a tricky business. It's not a very high... Read More
My wife and I recently bought a house.It's currently being... Read More
The huge demand for writers online is really for ghostwriters.... Read More
Copywriting |