Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!

According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy.

Now, you don't need me to tell you 90% waste isn't lean! So here are some quick and dirty headline templates that will turbocharge the power of your business cards, websites, sales letter, press releases and spoken presentations! But before we begin - just a few tips to bear in mind...

1. Experience Shows That Simply Surrounding Your Headline With " " (quotes) can increase readership by up to 27%. Why? Because when you put it in quotes, people think something important is being said.

2. Use Title Case. ALL CAPS doesn't get more attention - it's just harder to read. Sentence case lacks importance so avoid that one too.

3. Tell The Truth. It's very easy to get carried away writing sensational headlines but make sure you can back up the promise with real results.

4. A Logo Isn't A Headline. Your logo, snazzy graphics, special effects or even photographs should never take precedence over a good headline. Even if you love your logo - the people who you want to sell to probably couldn't care less.

5. Test, Test, Test! If a mailing fails to get a response, or people just aren't responding to the messages on your website it is almost 9 times out of 10 down to a poor headline that someone thought would work, but didn't check. For a new product/offering, we'll write several headlines and spend 80 percent of the total writing time perfecting them. Then we'll do an equally split test mailing to find a winning headline.

Right on to the sneaky templates...

"The Top 10 Reasons _________________________ And What To Do About It"

Examples:

* The Top 10 Reasons People Get Divorced

And What To Do About It

* The Top 10 Reasons 97% Of Businesses Fail

And What To Do About It

* The Top 10 Reasons Why Dreams Don't Come True

And What To Do About It

"A Simple Solution For __________________________"

Examples:

* A Simple Solution For Nervous Speakers

* A Simple Solution For Frustrated Dieters

* A Simple Solution For Stressed Out Managers

"How __________ Did ______ And How You Could Too"

Examples:

* How A 60 Year Old Farmer Made $1,000 In A Day And How You Could Too

* How I Started My Own 7-Figure Business With Less Than $500 And How You Could Too

* How My 6 Year Old Sister Threw A 20 Stone Man And How You Could Too

"How Doing These ___ Simple Things Can Turn You Into A __________________________"

Examples:

* How Doing These 7 Simple Things Can Turn You Into A Top Earning Salesperson

* How Doing These 3 Simple Things Can Turn You Into A Self Made Millionaire

* How Doing These 5 Simple Things Can Make You Irresistible To The Opposite Sex

I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... http://www.leanmarketing.co.uk

"How To ______________ & Why It Works"

Examples:

* How To Sell Ice Cream To Eskimos & Why It Works

* How To Double The Value Of Your Business In A Week & Why It Works

* How To Speed Up The Sales Process & Why It Works

" ___ Secrets of ______________________"

Examples:

* 7 Secrets of The Internet Millionaires

* 12 Secrets of The Greatest Thinkers Of Our Time

* 6 Secrets of The World's Greatest Athletes

"Why Doing ________________ Will Lead To ______________ Again and Again"

Examples:

* Why Sacking Bad Clients Will Lead To Improved Productivity Again and Again

* Why Getting Into This One Routine Will Lead To Increased Energy Levels Again and Again

* Why Playing The Blame Game Will Lead To Poor Results Again and Again

What Your ______________ Isn't Telling You About _________________ That Could ___________________

Examples:

* What Your Financial Advisor Isn't Telling You About Endowments That Could Leave You Broke & Homeless

* What Your Marketing Consultant Isn't Telling You About Advertising That Could Be Leaving A Hole In Your Pocket

* What Your Insurance Company Isn't Telling You About New Regulations That Could Leave You Paying The Price

Try these out and have fun!

'Dangerous' Debbie Jenkins
debs@debbiejenkins.com

(c) Copyright 2005 www.BookShaker.com

SUMMER CAN BE SLOW FOR BUSINESS
But don't let that get in the way of your success.
This is the ideal time to work on your business
rather than in it. Get 2 F'REE eBooks and prepare
for more success with less effort here...
http://www.leanmarketing.co.uk

I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... http://www.leanmarketing.co.uk

---

No-Holds-Barred Conversation with Dan Lok - Part 1

Question: If you were starting out and had no references... Read More

10 Things You Should Expect From Your Website Copywriter

As websites and electronic commerce are becoming more and more... Read More

Writing Tips for Your Website

Now that your website is up and running, it's time... Read More

The Power of Saying You Can

If you have children, you will doubtless remember saying to... Read More

Deciding What Voice to Use in Copy

You have to choose a character or an angle that... Read More

How To Personalize Your Headlines For Increased Profits!

Personalizing your headlines to your target audience can significantly improve... Read More

Power Words And Phrases

I like to use power phrases when writing sales material.... Read More

How You Can Proofread Your Own Work

Putting out a high quality product is a given these... Read More

Ghostwriting: Your Questions Answered

Many people feel they have a story to tell or... Read More

7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas

I recently sponsored and attended Joel Christopher and... Read More

Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences

Anglers in Maine catch trout using dry flies with barbless... Read More

Working on the Internet: Role of Proofreading and Copy editing OnLine

When one is in a creative state, rarely can one... Read More

Web Writing - Dont Lose Your Visitors Attention!

Did you know that your writing can have a huge... Read More

How to Make the Most of Your Website Copywriter

Many people feel uncertain when dealing with copywriters. Like any... Read More

A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only!

Have you ever wondered how your copy sounds to your... Read More

Bullshit Avoid the use of the word Bullshit

It is important in this new paradigm of political correctness... Read More

Headlines That Pull, Persuade and Propel!

When writing direct response copy, there are a few things... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time... Read More

Getting Over Copy Shock

A few weeks ago I wrote some copy for a... Read More

How To Really Connect With Your Customer In Your Copywriting

One of the least talked-about areas in copywriting education is... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best... Read More

Are You Losing Customers Because of Typos?

Overlooking simple steps such as proofreading and grammar can affect... Read More

Freelance Copywriting Advice #1: Take the Scary Jobs

From time to time you will be faced with an... Read More

How To Write Headlines That Get Attention

No doubt, the headline is the most important part of... Read More

Boost Your Conversion Rate In Three Steps

When I critique, edit or rewrite sales copy, I discover... Read More

Writing for People and Search Engines

Writing for the search engines is much different than writing... Read More

Revealed: The $12,500 Copywriting Formula

Have you heard of Brian Keith Voiles? Probably not, but... Read More

Common Mistakes That Can Kill Your Web Copy

Sometimes learning what not to do is as important as... Read More

Engage Your Customer ? Write About Benefits

Think quick. In 10 seconds, can you list the 5... Read More

How Cliffhanger Paragraphs Capture Readers

About 50 years ago, movie serials kept theater crowds coming... Read More

Hey, Client, This Is Me! Sell With Your Writing Voice

In a crowded market, clients will be seeking personality as... Read More

Memorable Sales Copy -- How to Write it

Want to know the secret of creating MEMORABLE promotional copy?... Read More

8 Reasons to Outsource Your Copywriting

Thinking of hiring a staff writer? Think again. Below, I... Read More