Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!

According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy.

Now, you don't need me to tell you 90% waste isn't lean! So here are some quick and dirty headline templates that will turbocharge the power of your business cards, websites, sales letter, press releases and spoken presentations! But before we begin - just a few tips to bear in mind...

1. Experience Shows That Simply Surrounding Your Headline With " " (quotes) can increase readership by up to 27%. Why? Because when you put it in quotes, people think something important is being said.

2. Use Title Case. ALL CAPS doesn't get more attention - it's just harder to read. Sentence case lacks importance so avoid that one too.

3. Tell The Truth. It's very easy to get carried away writing sensational headlines but make sure you can back up the promise with real results.

4. A Logo Isn't A Headline. Your logo, snazzy graphics, special effects or even photographs should never take precedence over a good headline. Even if you love your logo - the people who you want to sell to probably couldn't care less.

5. Test, Test, Test! If a mailing fails to get a response, or people just aren't responding to the messages on your website it is almost 9 times out of 10 down to a poor headline that someone thought would work, but didn't check. For a new product/offering, we'll write several headlines and spend 80 percent of the total writing time perfecting them. Then we'll do an equally split test mailing to find a winning headline.

Right on to the sneaky templates...

"The Top 10 Reasons _________________________ And What To Do About It"

Examples:

* The Top 10 Reasons People Get Divorced

And What To Do About It

* The Top 10 Reasons 97% Of Businesses Fail

And What To Do About It

* The Top 10 Reasons Why Dreams Don't Come True

And What To Do About It

"A Simple Solution For __________________________"

Examples:

* A Simple Solution For Nervous Speakers

* A Simple Solution For Frustrated Dieters

* A Simple Solution For Stressed Out Managers

"How __________ Did ______ And How You Could Too"

Examples:

* How A 60 Year Old Farmer Made $1,000 In A Day And How You Could Too

* How I Started My Own 7-Figure Business With Less Than $500 And How You Could Too

* How My 6 Year Old Sister Threw A 20 Stone Man And How You Could Too

"How Doing These ___ Simple Things Can Turn You Into A __________________________"

Examples:

* How Doing These 7 Simple Things Can Turn You Into A Top Earning Salesperson

* How Doing These 3 Simple Things Can Turn You Into A Self Made Millionaire

* How Doing These 5 Simple Things Can Make You Irresistible To The Opposite Sex

I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... http://www.leanmarketing.co.uk

"How To ______________ & Why It Works"

Examples:

* How To Sell Ice Cream To Eskimos & Why It Works

* How To Double The Value Of Your Business In A Week & Why It Works

* How To Speed Up The Sales Process & Why It Works

" ___ Secrets of ______________________"

Examples:

* 7 Secrets of The Internet Millionaires

* 12 Secrets of The Greatest Thinkers Of Our Time

* 6 Secrets of The World's Greatest Athletes

"Why Doing ________________ Will Lead To ______________ Again and Again"

Examples:

* Why Sacking Bad Clients Will Lead To Improved Productivity Again and Again

* Why Getting Into This One Routine Will Lead To Increased Energy Levels Again and Again

* Why Playing The Blame Game Will Lead To Poor Results Again and Again

What Your ______________ Isn't Telling You About _________________ That Could ___________________

Examples:

* What Your Financial Advisor Isn't Telling You About Endowments That Could Leave You Broke & Homeless

* What Your Marketing Consultant Isn't Telling You About Advertising That Could Be Leaving A Hole In Your Pocket

* What Your Insurance Company Isn't Telling You About New Regulations That Could Leave You Paying The Price

Try these out and have fun!

'Dangerous' Debbie Jenkins
debs@debbiejenkins.com

(c) Copyright 2005 www.BookShaker.com

SUMMER CAN BE SLOW FOR BUSINESS
But don't let that get in the way of your success.
This is the ideal time to work on your business
rather than in it. Get 2 F'REE eBooks and prepare
for more success with less effort here...
http://www.leanmarketing.co.uk

I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... http://www.leanmarketing.co.uk

---

Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting

Looking to chuck that full-time job for a life of... Read More

Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences

Anglers in Maine catch trout using dry flies with barbless... Read More

Tech-writers: A Necessary Evil

New to tech-writing, or thinking about starting? The key to... Read More

Five Sections of Your Copy Guaranteed To Get Read

Only about 20% of your copy is going to get... Read More

Freelance Writers: Double Your Income

Freelance writers are a strange group of people when it... Read More

Writing Copy for Voiceovers

As with any of the performing arts, an effective voiceover... Read More

Web Writing - Dont Lose Your Visitors Attention!

Did you know that your writing can have a huge... Read More

Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!

According to Branding and Advertising legend, David Ogilvy: 5 times... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the... Read More

Boost Your Conversion Rate In Three Steps

When I critique, edit or rewrite sales copy, I discover... Read More

Working With a Freelance Editor

If you are interested in creating information products, you will... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as... Read More

10 Things You Should Expect From Your IT Copywriter

Anyone who's ever tried marketing IT products or... Read More

Tomorrow?s Clichés Today

I went to Google and entered a couple of different... Read More

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

When it comes to search engine optimization, copywriting plays a... Read More

Hey, Client, This Is Me! Sell With Your Writing Voice

In a crowded market, clients will be seeking personality as... Read More

Are You Losing Customers Because of Typos?

Overlooking simple steps such as proofreading and grammar can affect... Read More

The Secret to Drilling Down Deep in Your Target Market

Here's another drill ripped out of the Field Guide for... Read More

How To Get Started With A Career In Copywriting

Careers in copywriting are booming. Could it be that the... Read More

How to Write Adverts that Forces People to Respond

Think for a moment some day and consider the kind... Read More

Write Benefits in Your Headlines to Deliver the Dream!

When you create headlines, do you put benefits into your... Read More

3 Tips For Writing Better Headlines

The single most important element of your website's copy is... Read More

How To Find Freelance Copywriting Jobs

Your goal is to land a few nice, secure freelance... Read More

Prevent Procrastination With Positive Pressure

My wife and I recently bought a house.It's currently being... Read More

Long Copy versus Short Copy

When I show some people my advertisements, I sometimes get... Read More

Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience

These days, you don't have to traverse the dark forest... Read More

Professional Copywriting Services - How to Provide Your Own

Just because you're running a small business doesn't mean you... Read More

Copywriting: Secrets of a Freelancer

Lately, I've been getting emails from other copywriters who ask... Read More

The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write

How does this sound?Today, I'm going to show you how... Read More

Why You Should Write To Inform And Not To Sell

Advertising is key! Unfortunately most people waste their money on... Read More

Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings

Once a upon a recent time in a galaxy not... Read More

Making a Living as a Copywriter; Freelancing Versus Agency

So You Want To be A Copywriter?Wannabe copywriters often check... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on... Read More