How To Personalize Your Headlines For Increased Profits!

Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this has become quite common in email marketing.

If you can make the person feel that you are talking directly to them you will normally win their trust which will in turn lead to a sale.

So, rather than trying to hit the broadest audience possible by making the headline of your sales letters, ads, or emails generic, break the group down into small niches and address each niche individually. This does not need to create a lot of extra work, many times it only requires changing the name of the group in the headline of your letter or ad. This can be accomplished easily with word processing or mail merge tools.

Some headline examples include (simply replace the square brackets and enclosed words with your target audience):

[firstname], Have you seen this yet? {use names in an email}

Attention [Small Business Owners]! Here's How To INSTANTLY Get All The Customers You'll Ever Want! Discover The Little Known Secrets Of Getting More Customers In A Month Than You Now Get All Year?That Your Ad Agency Will Never Tell You! {headline for a classified ad or sales letter - simply change the target market for your niche market and change 'Customers' to Clients, Patients, Recur its, Prospects, Leads, etc. to fit your target audience.}

Attention [Internet Marketers]! 'Is Your Marketing Being Attacked By Time Sucking Vampires?'

'Getting Ready To [Retire]? Hot Tips For Those About To [Retire]!' {For a travel agency this could read, 'Getting Ready To Travel? Hot Tips For Travelers!'

...or for a tighter niche market, within the travel industry, how about, 'Getting Ready To Travel Overseas? Hot Tip For Overseas Travelers!'

...or lets focus on vacation travelers with the following, 'Looking For That Great Vacation Spot? Hot Tips On The 10 Best Places To Spend Your Vacation This Year!'}

...or how about this one from the cover of Reader's Digest: 'Got Back Pain? New Cures'

Each of these headlines, personalizes the message to a specific person or group. When your reader scans the headline, if they recognize their name or a group to which they belong, they will stop and read more of what you have to say, because it applies to them.

For those who are not members of the target group, they will just move on, but that's OK, they were not going to buy whatever you had to offer anyway. So by filtering out those who are just passing through, you can more accurately target your message to, and get the attention of, those most likely to respond to your call to action, whatever that may be.

The tighter match your headline message has to your audience, the better will be your response.

George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Examples of his commercial sites include Seven Days To Profits that is an information product site revealing several methods for how you can get an online business up and running quickly with minimal resources and http://www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!

---

Sell Anything To Anyone On The Internet With Hypnotic Writing

I imagine you are the type of person who really... Read More

A Copywriting Lesson from Dr. Seuss

Looking for inspiration for your next marketing communication? Try the... Read More

Sticky Homepage Copy in 30 Seconds

Yes indeed, that's all you've got, 30 seconds to make... Read More

Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful

If your ad is not generating a lot of sales,... Read More

Kick-Starting Body Copy

Several correspondents to our newsletter, AdBriefing, say that they are... Read More

How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants

Web marketers: have you figured out that article marketing is... Read More

The Secret to Drilling Down Deep in Your Target Market

Here's another drill ripped out of the Field Guide for... Read More

Website Promotion: 10 Secret Motivational Triggers That Make People Buy

Unless you know the secret motivational secrets that make people... Read More

Headlines That Pull, Persuade and Propel!

When writing direct response copy, there are a few things... Read More

The One Word Every Prospect Craves

It's arguably the most important word in the copywriter's arsenal.... Read More

Why You Should Write To Inform And Not To Sell

Advertising is key! Unfortunately most people waste their money on... Read More

Subtle Emotion - The Key To Copy That Works

Say the word "emotion" to a man, and he'll immediately... Read More

Direct Mail Sales Letters Flow Better With Subheads

A subscriber to my newsletter asks: "Got any good pointers... Read More

How to Develop a Killer News Hook

When you are going to write a press release probably... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business... Read More

Increase Freelance Sales With an Online Resume!

Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More

Are You Losing Customers Because of Typos?

Overlooking simple steps such as proofreading and grammar can affect... Read More

How to Make the Most of Your Website Copywriter

Many people feel uncertain when dealing with copywriters. Like any... Read More

Its Time To Start That Swipe File

Just as great fiction is an art, so is great... Read More

Fundraising Letters: Where To Find Creative Ideas For Your Appeals

How do you make your fundraising letters creative and fresh... Read More

Finding Your Clients Business Problem Leads to Better Copy

WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More

Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)

I know, I know. Times are tough. You have to... Read More

Five Keys To Leaner and Meaner Copywriting

Grab 'em and don't lose 'em. Every marketer knows that... Read More

How to Write Carrot-Wielding Copy!

A significant reason behind websites that fail is the lack... Read More

Some Copy Tips From An Old Hand

I have been in the ad game for a long,... Read More

How To Write Direct Mail That Really, Really Works!

So, you have something you want to sell. It may... Read More

Copywriting for the Web: Do You Have What It Takes?

In the world of web copywriters, many will try, but... Read More

How You Can Become A Freelance Business Plan Writer

As with any business, becoming a freelance business plan writer... Read More

Freelance Business Writers - How To Get The Best From Your Writer

At times, it can be frustrating to find freelance business... Read More

Prevent Procrastination With Positive Pressure

My wife and I recently bought a house.It's currently being... Read More

How to Write Profitable Ads

Regardless of how you look at it, the most important... Read More

The Biggest Mistake Copywriters Make

Most of the sales pieces people ask me to rewrite... Read More

Power Words And Phrases

I like to use power phrases when writing sales material.... Read More