Be That Copywriter Everyone Wants to Work With

So many copywriters think that it's enough to be a stellar writer and grammatical genius. Oh, but this is so far from true. One of the most important aspects of copywriting is project management. When you're tight and together, you can deliver a perfect draft BEFORE the anticipated deadline, that the client can easily decipher and that whomever is designing the project will absolutely love you for.

As a polished copywriting professional, your writing drafts should include:

- Copy that's contextually structured in a logical fashion
- Copy that's emotionally geared to the audience in tone and message
- Copy that's non-repetitive or redundant
- Copy that conforms to the grammatical and stylistic rules within its unique category
- Copy that's structured to the medium in which it shall be presented; i.e. web, print, radio, TV etc.

Your client is entrusting his projects to you, and therefore you are the Keeper of the Order.

As someone who has signed a contract that commits you to be responsible for someone else's content, you owe that paying client:

- Copy that can be easily transferred from text to a graphic design or web format
- Project draft documents and emails that are consistent in their naming convention
- Text files that contain necessary headers and page numbers
- Fonts that are uniform in size, easy to read and used consistently
- Seach Engine Optimized copy (as it's requested) delivered in a standard document format

While creativity is a beautiful thing, the copy draft is the last place where we want to wow our customer with distracting graphics, multiple sized fonts, and inconsistency. Your designer will be working from one document set at one font face and size that he can copy and paste from. Make that document clean and consistent. Categorize everything so the client can tell "what goes where."

An example of what not to do: Send a long copy block via email and "html format" your fonts to "make it pretty."

First, a long copy block that's picked up from an email will inevitably contain those dreaded

---

Its Time To Start That Swipe File

Just as great fiction is an art, so is great... Read More

The One Word Every Prospect Craves

It's arguably the most important word in the copywriter's arsenal.... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation... Read More

10 Tips for Writing Effective Web Copy

On the Internet programmers and designers rule, not the writer.... Read More

Are You Making These Press Release Mistakes?

You've done it. Gotten that press release written. Now you're... Read More

Some Important Tips On Proposals And Price

Here's a critically important copywriting technique I use when writing... Read More

How Cliffhanger Paragraphs Capture Readers

About 50 years ago, movie serials kept theater crowds coming... Read More

Copywriting Businesses - How You Can Get Started

Do you have the training and skills needed for copywriting?Are... Read More

Hey, Client, This Is Me! Sell With Your Writing Voice

In a crowded market, clients will be seeking personality as... Read More

The Lead: Sinking The Hook Into Your Prospect

You only have an instant to capture your prospect's attention.... Read More

How to Write a Sizzling Sales Letter, Part 1

When you sit down to write a sales letter to... Read More

Bullshit Avoid the use of the word Bullshit

It is important in this new paradigm of political correctness... Read More

Your USP is Useless

One of the keys to writing good marketing copy is... Read More

Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting

Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More

Freelance Writing As A Career

Most people would love to make a living from freelance... Read More

Steps to a Writing an Effective Press Releases

Want to get the most media attention and spotlight for... Read More

Better Copy: The Interview is the Key

Most of us spend our days persuading others to buy... Read More

Freelance Writers: Double Your Income

Freelance writers are a strange group of people when it... Read More

Freelance Technical Writers - How Much Are You Worth?

Where can you find out about freelance technical writing pay?... Read More

Copywriting Secrets Of Indias Mystics

Hi everyone,Been ruminating on this one for a little while... Read More

Calls-To-Action: Making Them Fit Makes All the Difference

It was going so well, so what happened? Many copywriters... Read More

Writing Effective Sales Copy

Whether you run a home-based business or Microsoft, one thing... Read More

10 Things You Should Expect From Your Website Copywriter

As websites and electronic commerce are becoming more and more... Read More

Real Estate Professionals Need You to Write for Them!

Ask yourself these questions:Are you an experienced writer?Do you want... Read More

The Formulas Freelance Copywriters Employ When Creating Web Content

What is it exactly that copywriters DO when they produce... Read More

No-Holds-Barred Conversation with Dan Lok - Part 1

Question: If you were starting out and had no references... Read More

Subtle Emotion - The Key To Copy That Works

Say the word "emotion" to a man, and he'll immediately... Read More

How to Get Instant Attention

Most of us have seen a heckler at a baseball... Read More

How to Hold Peoples Interest throughout those Long Copy Sales Letters

People tend to read your ads and sales letters in... Read More

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2

In part one of this article series we began looking... Read More

A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money

COPYWRITINGAfter determining what we are going to sell, the next... Read More

How to Write Adverts that Forces People to Respond

Think for a moment some day and consider the kind... Read More

Internet Marketing 102: Copy What Works

Internet Marketing- Forget the experts, latest software program or even... Read More