Your Article Headlines will Make or Break Your Business

Most people with an online presence will have to regularly deal with the issue of coming up with an appropriate headline. The problem is that most people do not take it seriously enough. Many do not realize that the headline is so important that no matter how good the content is, it will never get read if the headline does not beckon surfers to it.

The power of a headline In the offline world of the tabloid press, one headline can sell a few hundred copies while another in the same publication, can sell several million copies. Online headlines are even more important as quite often somebody will not have an opportunity to leaf through, like they do in a print publication. Quite often, even a summary will not be available and all the prospective reader has to go on, is the headline.

Most of us forget that we are motivated to read almost everything that we read online through the headline. Open any news page and you will only click on the headlines that you find interesting. Even on a page of search engine results, you will tend to go for a lower ranked page with a better headline.

What this clearly means is that every little tiny headline that you place on every small piece of content is important and will have an impact on how often that item gets read. Ultimately every little headline will contribute towards the success or failure of your site.

And what makes things even more difficult is the fact that you will be competing with many other excellent headlines online, most of them the work of professional copy writers working for leading websites.

Come up with your headline when the content is done The most effective way of writing good headlines is to come up with your headline only when you have finished reading the content. Not only is it easier to come up with a much better headline when the content is done, but you also be able to come up with different headlines covering different aspects of the article. You can then decide which is the most attractive aspect of the article to base your headline on.

This has become a harder decision to make in recent times because you have to consider other aspects like keywords with search engines in mind and balance this with the most captivating headline that will result in most people clicking on it to read the contents.

Spend more time on the headline and come up with various options Professional copywriters usually spend much more time on the headline than they do writing they content. It is important to come up with several headlines before you settle on your final choice. It is a good idea to regularly test different headlines for the same articles and see which one attracts the most hits.

About the author: S. Rosendahl is a Technical Executive Writer for Website Source, Inc. http://www.websitesource.com. Her established writing skills coupled with experience in the website hosting industry have provided internet professionals with marketing, product and service ideas for many years.

---

When Panic Attacks Writers

If you write for a living, you deal with deadlines.... Read More

How to Write Ad Copy that Sells

When I write copy for my advertising clients, I always... Read More

The Secret to Web Copywriting Gurudom

Have you seen those copywriting gurus, working it on the... Read More

Finding Your Clients Business Problem Leads to Better Copy

WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More

Are You Asking the Right Questions in Your Copy?

It's a common approach to writing copy. You begin by... Read More

5 Deadly Copywriting Mistakes That Kill Sales

Chances are that you are making many, if not all,... Read More

Grammatical Mistakes DONT Sell

When you receive a sales letter with typos or grammar... Read More

Copywriting and Your Five Senses

In its most basic form, copywriting is, among other things,... Read More

How to Write a Sizzling Sales Letter, Part 1

When you sit down to write a sales letter to... Read More

The Lost Art Of Fundamental Copywriting

What ever happened to good old fashion, fundamental copywriting? Has... Read More

Copywriting: Drafting Rules for Professionals

As a professional contractor who wears many hats, you owe... Read More

Headlines That Pull, Persuade and Propel!

When writing direct response copy, there are a few things... Read More

Freelance Writing As A Career

Most people would love to make a living from freelance... Read More

Crank Out More Articles More Often With An Article Swipe File

If you write copy you need a swipe file. A... Read More

A Copywriting Lesson from Dr. Seuss

Looking for inspiration for your next marketing communication? Try the... Read More

Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back

Your definition may differ, but I define a lapsed donor... Read More

Copywriter Trick Unveiled: How to Write Better Copy Faster

"Talent alone cannot make a writer. There must be a... Read More

11 Ways to Get an Editors Attention

I worked as a business magazine editor for about 20... Read More

Impulse Writing for Better Ad Headings

Writing headlines for your ads is the most important part... Read More

Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines

Headlines attract attention. Headlines generate interest. The time spent writing... Read More

How You Can Find Freelance Copy Editing Jobs

Even for those with the skills needed, finding copy editing... Read More

A Copywriters Rant: Either You Get it, Or You Dont

Today I am having a rant inside of my own... Read More

5 Ways to Instantly Improve Your Copy

1. Isolation technique It doesn't matter how good your... Read More

Progressive Headlines Guide Customers To Buy

Headlines are, without a doubt, one of the most important... Read More

Business Writing: When Not To Be Professional

It's time to write your next ad or brochure. Maybe... Read More

Its Time To Start That Swipe File

Just as great fiction is an art, so is great... Read More

Copywriting Tricks: Nailing the Voice

Professional copywriters are well-familiar with what's commonly referred to as... Read More

7 Essential Tips for Reviewing and Approving Copy

Nothing can turn strong copy into a 97-pound weakling faster... Read More

Are You Losing Customers Because of Typos?

Overlooking simple steps such as proofreading and grammar can affect... Read More

Top 3 Rules for Writing Effective Copy

One thing all successful Internet marketers have in common is... Read More

Promote Your Business and Get Paid for Doing It!

How can you gain credibility and exposure for you and... Read More

Creative Copywriting?

There is a difference between creative writing and copywriting. It... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the... Read More