?Super Adjectives? Boost the Power of Your Copy

Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers' minds in a single bound.... Read More

10 Tips for Aspiring Freelance Copywriters

Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and... Read More

The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write

How does this sound?Today, I'm going to show you how to get a fifteen page sales letter read from beginning to end and keep your prospect magnetized to *every* paragraph along the way. Impossible?The real magic behind these magnetic sales letters is not some mystical skill or secret formula but... Read More

How to Build Benefits from Features Fast and Easy with the Solution Approach

Every salesperson and fledgling copywriter hears the harangue: DON'T SELL the FEATURES of a product ? SELL the BENEFITS those features bring!!!The concept's important but it confuses a lot of people. Many sellers don't understand how to build a benefit from a feature. Back when I was first learning to... Read More

3 Tips For Writing Better Headlines

The single most important element of your website's copy is the headline. Take away practically everything else and you can still manage a sale (if the headline's good enough and you have a strong enough call to action). But take away the headline and your chances for any success are... Read More

Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...

In this article, I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language? proven to attract attention and stir emotion within their readers. Here they are...? You? Save? Results? Health? Love?... Read More

Pulling Sales with Your Ad Copy

One of the best marketing tools available to your internet business is good sales ad copy. This can pull in sales faster than just about anything.If you're not a writer or cringe at the thought of writing your own sales copy, you can always hire a professional, however if you're... Read More

Ghostwriting: Your Questions Answered

Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page. But there are people who can make the whole experience hassle-free. A ghostwriter will do all the work while you get... Read More

Freelance Copywriting Advice #1: Take the Scary Jobs

From time to time you will be faced with an opportunity that looks downright scary.The temptation is to think, "Hey, that's way outside my level of expertise. I'm not ready for that."My advice to you is this: Do it.When you are faced with opportunities that are larger, more challenging and... Read More

How Cliffhanger Paragraphs Capture Readers

About 50 years ago, movie serials kept theater crowds coming back week after week. Each episode ended with a "cliffhanger," a suspenseful unresolved problem. Audience members had to return the next week to see what happened.Surprisingly, this narrative form isn't new. Even in the Middle Ages, storytellers journeyed from castle... Read More

---

Showing 1 - 10 of 284 Articles
« Previous	1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29	Next »

Tech-writers: A Necessary Evil

New to tech-writing, or thinking about starting? The key to... Read More

A Quick Free n Easy Content Writing Course

I do not pretend that a one-stop shop solution to... Read More

11 Ways to Get an Editors Attention

I worked as a business magazine editor for about 20... Read More

Ghostwriting: Your Questions Answered

Many people feel they have a story to tell or... Read More

The Truth About Negative Commands (Dont Read This!)

Everyday when I read promotional emails and advertisements, or listen... Read More

Pulling Sales with Your Ad Copy

One of the best marketing tools available to your internet... Read More

Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful

If your ad is not generating a lot of sales,... Read More

Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)

I know, I know. Times are tough. You have to... Read More

Who is Your Customer?

When you want to sell something?anything? you need to first... Read More

Kick-Starting Body Copy

Several correspondents to our newsletter, AdBriefing, say that they are... Read More

Designing for a Non-English Audience

Having worked as a digital publishing specialist at a large... Read More

3 Tips For Writing Better Headlines

The single most important element of your website's copy is... Read More

Cause and Effect

"Shallow men believe in luck. Strong men believe in cause... Read More

Segmenting Your Target Audience Through Your Copywriting

Ask any copywriter what the first commandment of copywriting is... Read More

3 Keys to Better Online Copywriting

Doing the copywriting for your own website without the proper... Read More

Five Sections of Your Copy Guaranteed To Get Read

Only about 20% of your copy is going to get... Read More

Accelerate Your Freelance Copywriting Master Business Plan!

Ever wish for your own copywriting business?Ever wish you could... Read More

Copywriting Businesses - How You Can Get Started

Do you have the training and skills needed for copywriting?Are... Read More

How To Find Freelance Copywriting Jobs

Your goal is to land a few nice, secure freelance... Read More

Promote Your Business and Get Paid for Doing It!

How can you gain credibility and exposure for you and... Read More

3 Steps To Better Sales Copywriting

Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More

Be That Copywriter Everyone Wants to Work With

So many copywriters think that it's enough to be a... Read More

Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack

If you're hunting for a good freelance copywriter and have... Read More

How To Write Direct Mail That Really, Really Works!

So, you have something you want to sell. It may... Read More

A Copywriting Lesson from Dr. Seuss

Looking for inspiration for your next marketing communication? Try the... Read More

Subtle Emotion - The Key To Copy That Works

Say the word "emotion" to a man, and he'll immediately... Read More

Sell Anything To Anyone On The Internet With Hypnotic Writing

I imagine you are the type of person who really... Read More

Steps to a Writing an Effective Press Releases

Want to get the most media attention and spotlight for... Read More

Web Writing - Dont Lose Your Visitors Attention!

Did you know that your writing can have a huge... Read More

Better Copy: The Interview is the Key

Most of us spend our days persuading others to buy... Read More

How To Ethically Use A Swipe File For Your Ad Copy

Did you ever wish you could afford to hire one... Read More

Copywriting Makeover: Making An Emotional Connection - Part 1 of 2

One statistic shows that over 80% of all buying decisions... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as... Read More