How do you make your fundraising letters creative and fresh year after year when your needs don't change all that much? I am not talking about new initiatives. I'm talking about the programs that you run year after year. The membership drive that you run year after year. The funds... Read More
So many copywriters think that it's enough to be a stellar writer and grammatical genius. Oh, but this is so far from true. One of the most important aspects of copywriting is project management. When you're tight and together, you can deliver a perfect draft BEFORE the anticipated deadline, that... Read More
Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.When I first started out and didn't know a soul, I'd open the yellow... Read More
It's arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings."I'm talking about "you.""You" is the word that gets your prospect's attention and keeps them involved. As Herschell Gordon Lewis says in "The Art of Writing Copy," "Unless... Read More
Looking to chuck that full-time job for a life of full-time writing? Or maybe you've already dumped the day job but aren't quite as busy as you'd like to be. Why not take a closer look at copywriting?Copywriting, also known as business or promotional writing, can do more than put... Read More
One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional... Read More
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles. But the copy--what is said about the businesses product--is often left to the end, receiving... Read More
In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customer's five senses don't work on paper? they only work in person.... Read More
If you're hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don't envy you. This "brave new" e-world has turned your once straightforward search of a neatly stacked file of... Read More
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Every day, more and more of us begin new online... Read More
When you create headlines, do you put benefits into your... Read More
Would you like to get more sales from your online... Read More
Persuasive copywriting is what draws the attention of prospective customers.... Read More
Careers in copywriting are booming. Could it be that the... Read More
Tech-writing is a tricky business. It's not a very high... Read More
Knowing how to write, and write well, is a skill... Read More
COPYWRITINGAfter determining what we are going to sell, the next... Read More
One of the most important aspects of a website today... Read More
Back in the late nineties, the phrase 'Content is King'... Read More
According to Branding and Advertising legend, David Ogilvy: 5 times... Read More
Your goal is to land a few nice, secure freelance... Read More
In this article, I am going to reveal a dozen... Read More
WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More
About 50 years ago, movie serials kept theater crowds coming... Read More
I have read thousands of ad copies online and offline... Read More
A letter or postcard allows you to "talk" one-on-one to... Read More
Have you ever had the experience of hiring a freelance... Read More
As a freelance copywriter in New York, your work is... Read More
So, you have something you want to sell. It may... Read More
If you're hunting for a good freelance copywriter and have... Read More
Do you want to make $5000, $10,000 or more every... Read More
If you made it this far, the headline for this... Read More
About once a month I fly off somewhere to give... Read More
Want to get the most media attention and spotlight for... Read More
What ever happened to good old fashion, fundamental copywriting? Has... Read More
Thinking of hiring a staff writer? Think again. Below, I... Read More
I imagine you are the type of person who really... Read More
Your prospect has emotions? and you MUST touch these emotions... Read More
When one is in a creative state, rarely can one... Read More
In the competitive marketplace of the new millennium, the demand... Read More
Say the word "emotion" to a man, and he'll immediately... Read More
"It's the headline, stupid," is the sign that hangs over... Read More
Sometimes learning what not to do is as important as... Read More
Anglers in Maine catch trout using dry flies with barbless... Read More
Only about 20% of your copy is going to get... Read More
Looking for inspiration for your next marketing communication? Try the... Read More
Overlooking simple steps such as proofreading and grammar can affect... Read More
Ask yourself these questions:Are you an experienced writer?Do you want... Read More
The difference between good copy and great copy is the... Read More
Run or hustle? Eat or devour? Move or scurry? You... Read More
Do you have the training and skills needed for copywriting?Are... Read More
Headlines attract attention. Headlines generate interest. The time spent writing... Read More
The huge demand for writers online is really for ghostwriters.... Read More
1. Use a hand written letter on your ad copy... Read More
So, you have something you want to sell. It may... Read More
About once a month I fly off somewhere to give... Read More
Building a professional reputation requires a campaign founded on your... Read More
Ask any copywriter what the first commandment of copywriting is... Read More
Now that you've decided to hire a copywriter, how do... Read More
Web marketers: have you figured out that article marketing is... Read More
Most people would love to make a living from freelance... Read More
Grab 'em and don't lose 'em. Every marketer knows that... Read More
Much of today's accepted copywriting wisdom comes from old books... Read More
When I show some people my advertisements, I sometimes get... Read More
Even for those with the skills needed, finding copy editing... Read More
If you have children, you will doubtless remember saying to... Read More
I have read thousands of ad copies online and offline... Read More
A significant reason behind websites that fail is the lack... Read More
One of the most important aspects of a website today... Read More
Ever wish for your own copywriting business?Ever wish you could... Read More
One thing all successful Internet marketers have in common is... Read More
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
1. Isolation technique It doesn't matter how good your... Read More
When you're writing or evaluating copy for a B to... Read More
Writing a killer headline for your copy is simple! You... Read More
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