Headlines attract attention. Headlines generate interest. The time spent writing headlines can pay you back many times over.Do you have a product or service to sell? How do you attract new customers, clients, prospects, leads or patients?Most likely you attract them through the written word in some sort of advertising,... Read More
I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.At my firm (a content writing business), we find it particularly useful to go through a number of... Read More
As the famous cowboy Will Rogers once said, "Even if you're on the right track, you'll get run over if you just sit there".So what does that have to do with "FREE"? Quite a lot really.Firstly, business is a constant evolution - a process, you simply cannot remain still even... Read More
l. Introduce yourself to the editor of your local newspaper. (Or, if you do business within a certain neighborhood, talk to the editor of the neighborhood paper or shopper.)Tell him/her about your profession. Express your availability to serve as that paper's free-lance "expert" for that profession.2. Invite the editor to... Read More
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and... Read More
Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?Then master the art of using words to create pictures in your customers' heads.If you can describe your products or services in such a way that it... Read More
Copywriting ChecklistOkay, you know you have your product (or service) in front of you. Now it's time to get the word out with an attention-grabbing sales letter. But where do you begin? Whether you hire someone to write your copy, pass it off to a staff member or learn to... Read More
People tend to read your ads and sales letters in 2 different ways:1. Word For Word2. Skim through it and see if anything catches their eyeWhich is the exact reason why you should incorporate at least 2 sub-headlines per page.You see, many people will skim through your ad or sales... Read More
If you write for a living, you deal with deadlines. Sometimes you will have several jobs on your plate at the same time.On top of that, your clients or editors don't coordinate their demands, so you might even have two or three deadlines all falling within the same day or... Read More
My name is Ann and I'm a grammar geek. There, it's out and I'm relieved. Does this mean my writing is perfect and consistently conforms to grammar rules? Heck, no. It does mean that I spend hours perseverating about serial commas, dangling participles, and feeling guilty if I end a... Read More
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Want to know the secret of creating MEMORABLE promotional copy?... Read More
Hi everyone,Been ruminating on this one for a little while... Read More
In its most basic form, copywriting is, among other things,... Read More
Copywriting ChecklistOkay, you know you have your product (or service)... Read More
Did you know that jobs writing about food are available?... Read More
"Melissa" invaded our computers in late 1999, then "I Love... Read More
On the Internet programmers and designers rule, not the writer.... Read More
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Writing headlines for your ads is the most important part... Read More
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This week we're going to reinforce the training that Recruits... Read More
For the e-book, Advice from Successful Freelancers: How They Built... Read More
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Headlines are, without a doubt, one of the most important... Read More
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Whether you're selling a product or service, the 10 tips... Read More
Back in the late nineties, the phrase 'Content is King'... Read More
1. Use a hand written letter on your ad copy... Read More
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The notion on the great artist, Pablo Picasso's quote, "Bad... Read More
I've seen this ongoing debate debate jump up again recently... Read More
Did you know that jobs writing about food are available?... Read More
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Several correspondents to our newsletter, AdBriefing, say that they are... Read More
COPYWRITINGAfter determining what we are going to sell, the next... Read More
One of the least talked-about areas in copywriting education is... Read More
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According to Branding and Advertising legend, David Ogilvy: 5 times... Read More
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It's arguably the most important word in the copywriter's arsenal.... Read More
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