Lately, I've been getting emails from other copywriters who ask me questions like "What's your secret?" and "How did you do it?" and "Can I be your apprentice?"Aw, heck, are you serious? People are talking to me like I'm some kind of demi-goddess... when really, I'm just a humble girl... Read More
Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a... Read More
According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy.Now,... Read More
WHAT'S THEIR PROBLEM?How do you begin a dialogue with a prospect, be it in person, on your website or in print?You talk about your client's business problem.What IS your client's business problem?Answering this question is the hardest part of marketing. What we all do instead, is focus on our solution,... Read More
The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains.Ad copy, sales copy, sales letter, copywriting or whatever you want to call it ? the goal is the same for every Internet marketing business.Get the traffic and convert the hits into... Read More
So many copywriters think that it's enough to be a stellar writer and grammatical genius. Oh, but this is so far from true. One of the most important aspects of copywriting is project management. When you're tight and together, you can deliver a perfect draft BEFORE the anticipated deadline, that... Read More
Looking to chuck that full-time job for a life of full-time writing? Or maybe you've already dumped the day job but aren't quite as busy as you'd like to be. Why not take a closer look at copywriting?Copywriting, also known as business or promotional writing, can do more than put... Read More
You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.You're looking for stellar results! And, you're determined to do everything in your power to get them. Which means surveys, thorough testing, and ongoing refinement of your... Read More
You have to choose a character or an angle that you, the copywriter plays. Copy is interactive. There's a copywriter and a copy reader. As soon as one is gone, the relationship is over (at least for the time being). Readers don't have to stick around. There's no locked door.... Read More
I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk.How does an editor decide what stories to run, and which ones to throw away? If you know what an editor looks for, you've got a better... Read More
![]() |
|
![]() |
|
![]() |
|
![]() |
|
|||||
|
|
|
Most people with an online presence will have to regularly... Read More
If you've been writing web articles to help promote your... Read More
Back in the late nineties, the phrase 'Content is King'... Read More
Web copy that's intended to sell or generate leads needs... Read More
Effective headlines make all the difference in whether your prospect... Read More
When you create headlines, do you put benefits into your... Read More
You've done it. Gotten that press release written. Now you're... Read More
Say the word "emotion" to a man, and he'll immediately... Read More
It's time to write your next ad or brochure. Maybe... Read More
New to tech-writing, or thinking about starting? The key to... Read More
Do you possess the qualities of a good proof reader?... Read More
You have a choice. Do you want to be constructive... Read More
In the world of web copywriters, many will try, but... Read More
Hands up if the title to this article made you... Read More
People tend to read your ads and sales letters in... Read More
Hone your writing skills to project a more professional business... Read More
One of the biggest challenges a copywriter faces is to... Read More
Imagine a bland, colorless existence. Where food had no taste,... Read More
Lately, I've been getting emails from other copywriters who ask... Read More
Quotations are expressions, usually in the spoken form or in... Read More
In order to get ahead in your copy writing business,... Read More
Not everyone is a writer. Good copy writing is a... Read More
How do you make your fundraising letters creative and fresh... Read More
"It's the headline, stupid," is the sign that hangs over... Read More
1. Use a hand written letter on your ad copy... Read More
You know what it's like, you're reading the sales material... Read More
Personalizing your headlines to your target audience can significantly improve... Read More
Many of us have been asked to write an article... Read More
Writers write just like painters, paint on canvas. This is... Read More
How can you gain credibility and exposure for you and... Read More
You've probably seen web sites with testimonials - they can... Read More
In order to make more sales and get more profits... Read More
"Melissa" invaded our computers in late 1999, then "I Love... Read More
In the world of web copywriters, many will try, but... Read More
You've identified the benefits you offer your customers, but how... Read More
Yes indeed, that's all you've got, 30 seconds to make... Read More
Here's a critically important copywriting technique I use when writing... Read More
Grab 'em and don't lose 'em. Every marketer knows that... Read More
While traditional marketing can work for the book author or... Read More
Even for those with the skills needed, finding copy editing... Read More
Do you want to make $5000, $10,000 or more every... Read More
Network marketing is an art as much as it is... Read More
Knowing how to write, and write well, is a skill... Read More
Listen, consider this scenario.You have a deadline to honour. Time... Read More
Building a professional reputation requires a campaign founded on your... Read More
"Shallow men believe in luck. Strong men believe in cause... Read More
Most of us have seen a heckler at a baseball... Read More
Over the last decade, the number of companies selling their... Read More
Freelance writers are a strange group of people when it... Read More
Writing headlines for your ads is the most important part... Read More
Ever wish for your own copywriting business?Ever wish you could... Read More
So, you have something you want to sell. It may... Read More
It is important in this new paradigm of political correctness... Read More
Just as great fiction is an art, so is great... Read More
Imagine a bland, colorless existence. Where food had no taste,... Read More
A passionate debate is currently raging in the Copywriters Forum... Read More
Advertising is key! Unfortunately most people waste their money on... Read More
Want to know the secret of creating MEMORABLE promotional copy?... Read More
Hone your writing skills to project a more professional business... Read More
Freelance children's writing positions are always advertised. Rather, the schooling... Read More
When you're writing or evaluating copy for a B to... Read More
I worked as a business magazine editor for about 20... Read More
Do you have the training and skills needed for copywriting?Are... Read More
Run or hustle? Eat or devour? Move or scurry? You... Read More
About 50 years ago, movie serials kept theater crowds coming... Read More
Most people with an online presence will have to regularly... Read More
Copywriting |