Why Your Advertising Copy is not the Most Important Part of Your Ad
If you own a shop in the middle of the desert, and nobody walks past... obviously you're not going to attract many customers.If you own a vegetarian café in the middle of a meat-eating suburb? you could get very skinny... very fast.And if you run ads where either:a) The wrong... Read More
Some Important Tips On Proposals And Price
Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients.It's all about "price".I see it all the time. And perhaps you do too. Letters and proposals that bury the price at the very end of the... Read More
Engage Your Customer ? Write About Benefits
Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes". But are you sure you listed benefits? If you'll bear with me for another 10 seconds, I'd like to test out a theory on you.Recap your answers ? maybe even... Read More
5 Deadly Copywriting Mistakes That Kill Sales
Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement... Read More
10 Things You Should Expect From Your Website Copywriter
As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.But... Read More
Business Writing: When Not To Be Professional
It's time to write your next ad or brochure. Maybe some web content. You've done all your research, and you're staring at a blank computer screen. You want to look good in print. You want to put your "best foot forward." And, of course, you want to make a barrel... Read More
10 Keys to Copy That Sells!
Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your... Read More
Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. However, sometimes there can be potential problems with fitting copy into certain types of... Read More
Killer Ad Copy
Not everyone is a writer. Good copy writing is a science and can be learned over time. Great copy writing is an art and should problably remain in the hands of those who can craft it well.Words have power.They can make you laugh, cry experience great joy, provide encouragement or... Read More
How To Make A Career Out Of Copyediting And Proofreading
Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to... Read More
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Ten Eye Popping, Jaw Dropping Ad Copy Secrets
In order to make more sales and get more profits... Read More
Designing for a Non-English Audience
Having worked as a digital publishing specialist at a large... Read More
Advice for Copywriters: How to Win the Freelance Bidding War
Are you a freelance copywriter working from home? If so,... Read More
How Not to Write a Press Release
Several years ago, when I was working for an agency,... Read More
11 Ways to Get an Editors Attention
I worked as a business magazine editor for about 20... Read More
3 Steps To Better Sales Copywriting
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More
Its Not What You Say But How You Say It
Copy is all about words. Or is it?Copy is about... Read More
Internet Marketing 102: Copy What Works
Internet Marketing- Forget the experts, latest software program or even... Read More
Freelance Technical Writers - How Much Are You Worth?
Where can you find out about freelance technical writing pay?... Read More
Online Promotion Beats Traditional Ten-One
While traditional marketing can work for the book author or... Read More
How to Write for a Paper or Magazine
l. Introduce yourself to the editor of your local newspaper.... Read More
Pulling Sales with Your Ad Copy
One of the best marketing tools available to your internet... Read More
Steps to a Writing an Effective Press Releases
Want to get the most media attention and spotlight for... Read More
Top 10 Ways For Copywriters To Overcome Writers Block
We all know that words have the power to persuade,... Read More
Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket
Perhaps the most important benefit in the material that follows... Read More
8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)
Effective headlines make all the difference in whether your prospect... Read More
Copywriting and Your Five Senses
In its most basic form, copywriting is, among other things,... Read More
Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This!
Lets start with copyright infringement.It is easily explained as copying... Read More
Accelerate Your Freelance Copywriting Master Business Plan!
Ever wish for your own copywriting business?Ever wish you could... Read More
Why Is FREE The Most Powerful Marketing Word You Can Use?
As the famous cowboy Will Rogers once said, "Even if... Read More
Dont Forget The Copywriting
Copywriting And Content CreationOne of the most important, but often... Read More
How to Start and Sustain a Career as a Freelance Writer
Have you wondered how you can make a career writing... Read More
Deciding What Voice to Use in Copy
You have to choose a character or an angle that... Read More
A Copywriting Lesson from Dr. Seuss
Looking for inspiration for your next marketing communication? Try the... Read More
How to Write Carrot-Wielding Copy!
A significant reason behind websites that fail is the lack... Read More
Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work
You can turn your $200 fee to write a press... Read More
Be That Copywriter Everyone Wants to Work With
So many copywriters think that it's enough to be a... Read More
Subtle Emotion - The Key To Copy That Works
Say the word "emotion" to a man, and he'll immediately... Read More
Writing Effective Sales Copy
Whether you run a home-based business or Microsoft, one thing... Read More
Memorable Sales Copy -- How to Write it
Want to know the secret of creating MEMORABLE promotional copy?... Read More
Copywriting Tricks: Nailing the Voice
Professional copywriters are well-familiar with what's commonly referred to as... Read More
Help, Help, Help, Sell
Here's a fundamental difference between copywriting offline and copywriting for... Read More
Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
When it comes to search engine optimization, copywriting plays a... Read More
Headlines That Pull, Persuade and Propel!
When writing direct response copy, there are a few things... Read More
Deciding What Voice to Use in Copy
You have to choose a character or an angle that... Read More
Cleaning Up Your Copy
When you are beginning to write, you gather as much... Read More
Quotations as Expressions in Life
Quotations are expressions, usually in the spoken form or in... Read More
Copywriting FAQs
One of the biggest challenges a copywriter faces is to... Read More
11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)
Think you can take the Copywriting Challenge on your own?... Read More
How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants
Web marketers: have you figured out that article marketing is... Read More
How You Can Find Freelance Children?s Writing Positions That Will Last
Freelance children's writing positions are always advertised. Rather, the schooling... Read More
Five Keys To Leaner and Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that... Read More
10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer.... Read More
Working With a Freelance Editor
If you are interested in creating information products, you will... Read More
Hooks, Lines & Sinkers
Hands up if the title to this article made you... Read More
Its the Headline, Stupid! - Writing Powerful Headlines
"It's the headline, stupid," is the sign that hangs over... Read More
Write Hard-Hitting Headlines With Magic Words That Sell
Writing a killer headline for your copy is simple! You... Read More
13 Steps to a Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people... Read More
Ad Copy - Your 12 Point Inspection!
You're ready to launch that new product or promotion, &... Read More
Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings
Once a upon a recent time in a galaxy not... Read More
Freelance Writers: Double Your Income
Freelance writers are a strange group of people when it... Read More
Hey, Client, This Is Me! Sell With Your Writing Voice
In a crowded market, clients will be seeking personality as... Read More
The Biggest Mistake Copywriters Make
Most of the sales pieces people ask me to rewrite... Read More
10 Tips for Tech-Writers
Tech-writing is a tricky business. It's not a very high... Read More
The Lost Art Of Fundamental Copywriting
What ever happened to good old fashion, fundamental copywriting? Has... Read More
Copywriting Makeover: Making An Emotional Connection - Part 1 of 2
One statistic shows that over 80% of all buying decisions... Read More
So Youve Decided to Hire a Freelance Copywriter - A Guide to the Collaboration Process
Whether you're an executive or a small business owner, chances... Read More
Freelance Copywriting Advice #1: Take the Scary Jobs
From time to time you will be faced with an... Read More
Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!
Subhead..How to bundle for valuable results without devaluing your productI... Read More
Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business
In order to get ahead in your copy writing business,... Read More
Making a Living as a Copywriter; Freelancing Versus Agency
So You Want To be A Copywriter?Wannabe copywriters often check... Read More
Better Copy: The Interview is the Key
Most of us spend our days persuading others to buy... Read More
Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work
You can turn your $200 fee to write a press... Read More
Steps to a Writing an Effective Press Releases
Want to get the most media attention and spotlight for... Read More
What Is Persuasive Copywriting And How Can It Help Your Business?
Persuasive copywriting is what draws the attention of prospective customers.... Read More
How to Build Benefits from Features Fast and Easy with the Solution Approach
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL... Read More
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