Your sales letter is the most important component in your web site or marketing campaign. It will introduces your products or services to your visitors and how people react (buy, bookmark, leave) is 80% entirely depends on your sales letter.Below, I will show you how to make you sales letter... Read More
l. Introduce yourself to the editor of your local newspaper. (Or, if you do business within a certain neighborhood, talk to the editor of the neighborhood paper or shopper.)Tell him/her about your profession. Express your availability to serve as that paper's free-lance "expert" for that profession.2. Invite the editor to... Read More
Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes". But are you sure you listed benefits? If you'll bear with me for another 10 seconds, I'd like to test out a theory on you.Recap your answers ? maybe even... Read More
Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.When I first started out and didn't know a soul, I'd open the yellow... Read More
If you made it this far, the headline for this story has caught your attention. Hot headlines are a hit with readers because they stick out, grab attention and urge them to read the rest of the story.We're all experiencing information overload and have made it a habit to skim... Read More
Freelance children's writing positions are always advertised. Rather, the schooling to learn how to write for these jobs is advertised. But, there is often a large lack of employment vacancies actually available. Many of these companies offering to train individuals in these positions claim that there are quite a few... Read More
Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles. But the copy--what is said about the businesses product--is often left to the end, receiving... Read More
Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery. About using words to stir the senses, press all the "hot buttons" and push the reader to take some kind of action.But is... Read More
I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. And how I go about doing it goes something like this...I'll find a headline I like, wherever it may be, and then I don't copy it word... Read More
As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.But... Read More
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Every week I receive a couple of emails from people... Read More
Do you have the training and skills needed for copywriting?Are... Read More
Site visitors generally stay with you for as long as... Read More
I imagine you are the type of person who really... Read More
I went to Google and entered a couple of different... Read More
How can you gain credibility and exposure for you and... Read More
If you have done your homework then you are ready... Read More
If your ad is not generating a lot of sales,... Read More
Back in the late nineties, the phrase 'Content is King'... Read More
Doing the copywriting for your own website without the proper... Read More
So you finally built a website for your home-based business.... Read More
I confess--I'm a marketing heretic! I've built my career on... Read More
It's true, we were all taught in school to express... Read More
Writing for the search engines is much different than writing... Read More
Every day, more and more of us begin new online... Read More
Grab 'em and don't lose 'em. Every marketer knows that... Read More
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
Run or hustle? Eat or devour? Move or scurry? You... Read More
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More
Unless you know the secret motivational secrets that make people... Read More
Having worked as a digital publishing specialist at a large... Read More
Copy is all about words. Or is it?Copy is about... Read More
You've identified the benefits you offer your customers, but how... Read More
People tend to read your ads and sales letters in... Read More
If you find that your progress is blocked by a... Read More
Ever wish for your own copywriting business?Ever wish you could... Read More
One of the keys to writing good marketing copy is... Read More
Have you seen those copywriting gurus, working it on the... Read More
Your initial freelance writing assignments are the best way to... Read More
New to tech-writing, or thinking about starting? The key to... Read More
Regardless of how you look at it, the most important... Read More
Have you wondered how you can make a career writing... Read More
Here's a critically important copywriting technique I use when writing... Read More
Knowing how to write, and write well, is a skill... Read More
The art of writing profitable classified adsEverybody wants to make... Read More
Lets start with copyright infringement.It is easily explained as copying... Read More
When I write copy for my advertising clients, I always... Read More
1. Isolation technique It doesn't matter how good your... Read More
When you receive a sales letter with typos or grammar... Read More
The notion on the great artist, Pablo Picasso's quote, "Bad... Read More
Have you wondered how you can make a career writing... Read More
Want to get the most media attention and spotlight for... Read More
A letter or postcard allows you to "talk" one-on-one to... Read More
I like to use power phrases when writing sales material.... Read More
You've done it. Gotten that press release written. Now you're... Read More
Once a upon a recent time in a galaxy not... Read More
When you want to sell something?anything? you need to first... Read More
Headlines are, without a doubt, one of the most important... Read More
You've identified the benefits you offer your customers, but how... Read More
If you're considering hiring copywriting help for your next brochure,... Read More
1. Address your reader as a friend, not as "Friend."When... Read More
Whether you're selling a product or service, the 10 tips... Read More
One statistic shows that over 80% of all buying decisions... Read More
In a previous article I talked about a few similarities... Read More
Say the word "emotion" to a man, and he'll immediately... Read More
If you made it this far, the headline for this... Read More
So, you have something you want to sell. It may... Read More
If you are interested in creating information products, you will... Read More
It doesn't matter if you're writing an article, a newspaper... Read More
Many small businesses fail because their owners don't pay enough... Read More
Assume you were faced with the task of hiring a... Read More
Copy is all about words. Or is it?Copy is about... Read More
We all know that words have the power to persuade,... Read More
We all know words are powerful. Whether written or spoken,... Read More
Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper,... Read More
Freelance children's writing positions are always advertised. Rather, the schooling... Read More
Copywriting |