How does this sound?Today, I'm going to show you how to get a fifteen page sales letter read from beginning to end and keep your prospect magnetized to *every* paragraph along the way. Impossible?The real magic behind these magnetic sales letters is not some mystical skill or secret formula but... Read More
I went to Google and entered a couple of different search terms.The first was, to my mind, the cliché of all cliché's: "Tomorrow's Solutions Today".And yes, there are a few companies out there that feel this is the most useful way to describe their services.To broaden my search, I tried:... Read More
Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.Every one of us is constantly... Read More
Now that your website is up and running, it's time to add content. Fresh content will make your site interesting and keep people (and search engine crawlers) coming back. In order to achieve optimal web success, your site must be informative, relevant and written the way that people read the... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well. I guess that's why many people get so frustrated when it seems they... Read More
The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains.Ad copy, sales copy, sales letter, copywriting or whatever you want to call it ? the goal is the same for every Internet marketing business.Get the traffic and convert the hits into... Read More
Your prospect has emotions? and you MUST touch these emotions in your sales letter. Your copy has to excite. Stir curiosity. Generate fear. Create deep desire.If it doesn't your copy will fail.The reason is simple. By and large... it's emotions that move us. Your prospect might be a man who... Read More
I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is a person who WANTS to succeed but does not know how. The second is the person who has read... Read More
New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil.Tech-writers are necessary because someone has to write the user doco. The programmers and managers sure as hell don't want to. This is actually part of the reason that you're evil, too.... Read More
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A subscriber to my newsletter asks: "Got any good pointers... Read More
This week we're going to reinforce the training that Recruits... Read More
Writing copy has sometimes been compared to an "art." While... Read More
Several correspondents to our newsletter, AdBriefing, say that they are... Read More
Every person has secrets that only he or she knows,... Read More
We all know words are powerful. Whether written or spoken,... Read More
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You could spend thousands of dollars on advertisement and have... Read More
Effective headlines make all the difference in whether your prospect... Read More
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So You Want To be A Copywriter?Wannabe copywriters often check... Read More
A letter or postcard allows you to "talk" one-on-one to... Read More
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Back in the late nineties, the phrase 'Content is King'... Read More
For the e-book, Advice from Successful Freelancers: How They Built... Read More
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Grab 'em and don't lose 'em. Every marketer knows that... Read More
Ever wish for your own copywriting business?Ever wish you could... Read More
I know, I know. Times are tough. You have to... Read More
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I confess--I'm a marketing heretic! I've built my career on... Read More
Copywriting ChecklistOkay, you know you have your product (or service)... Read More
I have been in the ad game for a long,... Read More
Copy is all about words. Or is it?Copy is about... Read More
A significant reason behind websites that fail is the lack... Read More
Personalizing your headlines to your target audience can significantly improve... Read More
About 50 years ago, movie serials kept theater crowds coming... Read More
In order to make more sales and get more profits... Read More
Many people feel they have a story to tell or... Read More
An interesting debate is currently raging among copywriters, web designers... Read More
I recently sponsored and attended Joel Christopher and... Read More
I confess--I'm a marketing heretic! I've built my career on... Read More
Looking to chuck that full-time job for a life of... Read More
Have you heard of Brian Keith Voiles? Probably not, but... Read More
1. Address your reader as a friend, not as "Friend."When... Read More
One of the least talked-about areas in copywriting education is... Read More
One of the biggest challenges a copywriter faces is to... Read More
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From time to time you will be faced with an... Read More
It's a common approach to writing copy. You begin by... Read More
The art of writing profitable classified adsEverybody wants to make... Read More
In order to maximize your sales efforts and fully seize... Read More
1. Isolation technique It doesn't matter how good your... Read More
Doing the copywriting for your own website without the proper... Read More
Today I am having a rant inside of my own... Read More
Copywriting ChecklistOkay, you know you have your product (or service)... Read More
Whether you're selling a product or service, the 10 tips... Read More
Assume you were faced with the task of hiring a... Read More
"Talent alone cannot make a writer. There must be a... Read More
Do you have the training and skills needed for copywriting?Are... Read More
Most people would love to make a living from freelance... Read More
These days, you don't have to traverse the dark forest... Read More
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
Just as great fiction is an art, so is great... Read More
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Market identification Custom writing services market is a sector of... Read More
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