How to Write a Sizzling Sales Letter, Part 1
When you sit down to write a sales letter to your prospects, it can be difficult to know just where to start. Regardless of the purpose of your letter, it has to accomplish several things: capture the attention of the reader speak to the reader's individual needs give good reasons... Read More
Should You Use Testimonials When You Create A Web Site?
You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are testimonials worth the effort?The answer is "Yes" if they are done right.When done correctly, testimonials can help you establish credibility and give you an opportunity to prove... Read More
Revealed: The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?Well... Read More
Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
Your definition may differ, but I define a lapsed donor as someone who has not donated to your organization within the last year, two years or three years. Donors who have not sent you a gift in over three years are not lapsed donors. They are former donors.Lapsed donors are... Read More
Writing Benefit-Driven Web Copy ? 4 Steps to More Sales
You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently I wrote an article explaining how to identify the benefits you offer your customers (http://www.divinewrite.com/benefits.htm). That article challenged business owners and marketing managers to... Read More
Super Verbs Really Move Your Copy
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your... Read More
The Five Rules Of Influential Web Writing
Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it.When your business requires powerful words online, follow these five rules for promoting the... Read More
5 Deadly Copywriting Mistakes That Kill Sales
Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement... Read More
How to Write Ad Copy that Sells
When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very different aspects of ad writing, which, when combined, produce a highly effective message. Master the technique of each,... Read More
Grammatical Mistakes DONT Sell
When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time. E-mail is... Read More
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Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career
For the e-book, Advice from Successful Freelancers: How They Built... Read More
A Writers Secrets
Every person has secrets that only he or she knows,... Read More
Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting
Looking to chuck that full-time job for a life of... Read More
Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
Your definition may differ, but I define a lapsed donor... Read More
Getting Over Copy Shock
A few weeks ago I wrote some copy for a... Read More
The Secret to Web Copywriting Gurudom
Have you seen those copywriting gurus, working it on the... Read More
42 Deadly Ad Copy Sins That Ive Made
I have read thousands of ad copies online and offline... Read More
How to Start and Sustain a Career as a Freelance Writer
Have you wondered how you can make a career writing... Read More
?Super Adjectives? Boost the Power of Your Copy
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
How To Find A Copywriting School
Have you heard the good things about the field of... Read More
Pulling Sales with Your Ad Copy
One of the best marketing tools available to your internet... Read More
Write Hard-Hitting Headlines With Magic Words That Sell
Writing a killer headline for your copy is simple! You... Read More
Why Your Advertising Copy is not the Most Important Part of Your Ad
If you own a shop in the middle of the... Read More
Three Steps To Pump Up The Drama In Your Copy
All the world's a story. Video games have storylines; newspapers... Read More
Freelance Writers: Double Your Income
Freelance writers are a strange group of people when it... Read More
Kick-Starting Body Copy
Several correspondents to our newsletter, AdBriefing, say that they are... Read More
Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!
Subhead..How to bundle for valuable results without devaluing your productI... Read More
Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!
According to Branding and Advertising legend, David Ogilvy: 5 times... Read More
5 Critical Mistakes Most Freelance Copywriters Make
Think you have what it takes to be a freelance... Read More
Copywriting: Secrets of a Freelancer
Lately, I've been getting emails from other copywriters who ask... Read More
Copywriting Secrets Of Indias Mystics
Hi everyone,Been ruminating on this one for a little while... Read More
Welcome Informed Criticism of Your Work
When you come to 'know' something, there is a temptation... Read More
Top 3 Rules for Writing Effective Copy
One thing all successful Internet marketers have in common is... Read More
Keeping It Real: The Only Copywriting Trick That Works
Much of today's accepted copywriting wisdom comes from old books... Read More
How You Can Become A Freelance Business Plan Writer
As with any business, becoming a freelance business plan writer... Read More
How to Hold Peoples Interest throughout those Long Copy Sales Letters
People tend to read your ads and sales letters in... Read More
Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)
I know, I know. Times are tough. You have to... Read More
Cause and Effect
"Shallow men believe in luck. Strong men believe in cause... Read More
7 Essential Tips for Reviewing and Approving Copy
Nothing can turn strong copy into a 97-pound weakling faster... Read More
Writing Effective Sales Copy
Whether you run a home-based business or Microsoft, one thing... Read More
Copywriting Businesses - How You Can Get Started
Do you have the training and skills needed for copywriting?Are... Read More
10 Tips for Writing Web Copy
One of the most important aspects of a website today... Read More
Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...
In this article, I am going to reveal a dozen... Read More
Ten Eye Popping, Jaw Dropping Ad Copy Secrets
In order to make more sales and get more profits... Read More
Getting Paid for Your Articles
If you've been writing web articles to help promote your... Read More
Writing Effective Sales Copy
Whether you run a home-based business or Microsoft, one thing... Read More
SEO Copywriting: 7 Tips
So you finally built a website for your home-based business.... Read More
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business.... Read More
3 Steps to Great Copy
Nothing irritates me more than being told that there are... Read More
Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket
Perhaps the most important benefit in the material that follows... Read More
Writing Tips for Your Website
Now that your website is up and running, it's time... Read More
Writing Online In Two Syllables or Less
About once a month I fly off somewhere to give... Read More
How To Write An Effective Ad
A letter or postcard allows you to "talk" one-on-one to... Read More
3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs... Read More
Power Words And Phrases
I like to use power phrases when writing sales material.... Read More
Web Copy ? How Much is Enough?
These days, there's widespread acceptance that a website is an... Read More
Discover Your Creativity
You have a choice. Do you want to be constructive... Read More
8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)
Effective headlines make all the difference in whether your prospect... Read More
A Quick Free n Easy Content Writing Course
I do not pretend that a one-stop shop solution to... Read More
How To Find Freelance Jobs - Writing About Food
Did you know that jobs writing about food are available?... Read More
Dont Be Satisfied With Your First Draft
Sometimes it's a struggle to figure out what's the best... Read More
Hooks, Lines & Sinkers
Hands up if the title to this article made you... Read More
Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings
Once a upon a recent time in a galaxy not... Read More
Three Tips For Magnetizing Your Copy
The difference between good copy and great copy is the... Read More
How to Start and Sustain a Career as a Freelance Writer
Have you wondered how you can make a career writing... Read More
Write Benefits in Your Headlines to Deliver the Dream!
When you create headlines, do you put benefits into your... Read More
Copywriting Tricks: Nailing the Voice
Professional copywriters are well-familiar with what's commonly referred to as... Read More
Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content
If you have done your homework then you are ready... Read More
Is Your Web Copy Plain Talk?
It's true, we were all taught in school to express... Read More
Pulling Sales with Your Ad Copy
One of the best marketing tools available to your internet... Read More
On Copying and Stealing Designs
The notion on the great artist, Pablo Picasso's quote, "Bad... Read More
Killer Ad Copy
Not everyone is a writer. Good copy writing is a... Read More
How to Write Adverts that Forces People to Respond
Think for a moment some day and consider the kind... Read More
Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting
Looking to chuck that full-time job for a life of... Read More
Kick-Start Your Juices
Listen, consider this scenario.You have a deadline to honour. Time... Read More
10 Things You Should Expect From Your Website Copywriter
As websites and electronic commerce are becoming more and more... Read More
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