Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.) In the conclusion, youll see how all... Read More
How to Build Benefits from Features Fast and Easy with the Solution Approach
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL the FEATURES of a product ? SELL the BENEFITS those features bring!!!The concept's important but it confuses a lot of people. Many sellers don't understand how to build a benefit from a feature. Back when I was first learning to... Read More
Writing For Sex Markets
Many professional freelancers will go their entire career without ever once writing a story about sex. Oh, they may craft a racy scene or two in the course of writing the next Great American Novel, or they might someday write an article about the latest in sexual research, but that's... Read More
11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Prevent Procrastination With Positive Pressure
My wife and I recently bought a house.It's currently being built and moving day is slated for December. So we decided to buy some furniture in order to fill some of the "extra space." (Our new home is double the size of our current one.)Now, something really interesting happened.The story... Read More
Engage Your Customer ? Write About Benefits
Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes". But are you sure you listed benefits? If you'll bear with me for another 10 seconds, I'd like to test out a theory on you.Recap your answers ? maybe even... Read More
The Biggest Mistake Copywriters Make
Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they're desperately... Read More
Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!
According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy.Now,... Read More
10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and... Read More
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.In this article, we are going to go over an effective way to test the body of your sales copy for weaknesses. If there are... Read More
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3 Steps to Great Copy
Nothing irritates me more than being told that there are... Read More
Making a Living as a Copywriter; Freelancing Versus Agency
So You Want To be A Copywriter?Wannabe copywriters often check... Read More
Is Your Content Provider Selling You Ripped Content?
Ripped content: well the term itself is self explanatory. Content... Read More
Write Benefits in Your Headlines to Deliver the Dream!
When you create headlines, do you put benefits into your... Read More
5 Ways to Instantly Improve Your Copy
1. Isolation technique It doesn't matter how good your... Read More
Traffics Nice... But Whos Driving?
In the competitive marketplace of the new millennium, the demand... Read More
Deciding What Voice to Use in Copy
You have to choose a character or an angle that... Read More
Writing Great Website Sales Copy
Many small businesses fail because their owners don't pay enough... Read More
How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants
Web marketers: have you figured out that article marketing is... Read More
Website Promotion: 10 Secret Motivational Triggers That Make People Buy
Unless you know the secret motivational secrets that make people... Read More
10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people... Read More
Should You Use Testimonials When You Create A Web Site?
You've probably seen web sites with testimonials - they can... Read More
The Secret to Drilling Down Deep in Your Target Market
Here's another drill ripped out of the Field Guide for... Read More
Four Things Every Web Site Headline Must Do
As you know, I'm constantly making the point that the... Read More
Top 3 Rules for Writing Effective Copy
One thing all successful Internet marketers have in common is... Read More
Web Copy ? How Much is Enough?
These days, there's widespread acceptance that a website is an... Read More
Power Keys To Writing Power-Packed Marketing Copy
In order to maximize your sales efforts and fully seize... Read More
Freelance Technical Writers - How Much Are You Worth?
Where can you find out about freelance technical writing pay?... Read More
Kick-Start Your Juices
Listen, consider this scenario.You have a deadline to honour. Time... Read More
What A Ghostwriter Needs To Do To Earn Top Dollar
The huge demand for writers online is really for ghostwriters.... Read More
The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write
How does this sound?Today, I'm going to show you how... Read More
Better Copy: The Interview is the Key
Most of us spend our days persuading others to buy... Read More
3 Tips For Writing Better Headlines
The single most important element of your website's copy is... Read More
Content is King
IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More
Sticky Homepage Copy in 30 Seconds
Yes indeed, that's all you've got, 30 seconds to make... Read More
Working on the Internet: Role of Proofreading and Copy editing OnLine
When one is in a creative state, rarely can one... Read More
Can Anyone Succeed as a Freelance Copywriter?
This is a question that can be answered in a... Read More
3 Steps To Better Sales Copywriting
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More
Can 97% of Netpreneurs be Wrong?
Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More
Your Article Headlines will Make or Break Your Business
Most people with an online presence will have to regularly... Read More
Five Steps To Online Copywriting Success
One of the most important priorities of evey online business... Read More
The Write Way To Grow Your Business
Hone your writing skills to project a more professional business... Read More
3 Keys to Better Online Copywriting
Doing the copywriting for your own website without the proper... Read More
Copywriting: Engage Prospects By Involving Their Senses
Imagine a bland, colorless existence. Where food had no taste,... Read More
Three Steps To Pump Up The Drama In Your Copy
All the world's a story. Video games have storylines; newspapers... Read More
Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines
Headlines attract attention. Headlines generate interest. The time spent writing... Read More
3 Steps To Better Sales Copywriting
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More
Memorable Sales Copy -- How to Write it
Want to know the secret of creating MEMORABLE promotional copy?... Read More
Hooks, Lines & Sinkers
Hands up if the title to this article made you... Read More
Fundraising Letters: Where To Find Creative Ideas For Your Appeals
How do you make your fundraising letters creative and fresh... Read More
Copywriting FAQs
One of the biggest challenges a copywriter faces is to... Read More
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
When you're writing or evaluating copy for a B to... Read More
Ad Copy - Your 12 Point Inspection!
You're ready to launch that new product or promotion, &... Read More
Your Article Headlines will Make or Break Your Business
Most people with an online presence will have to regularly... Read More
Dont Forget The Copywriting
Copywriting And Content CreationOne of the most important, but often... Read More
Copywriting 101: Exclamation Point, Friend or Foe?
My name is Ann and I'm a grammar geek. There,... Read More
How To Find A Copywriting School
Have you heard the good things about the field of... Read More
How To Really Connect With Your Customer In Your Copywriting
One of the least talked-about areas in copywriting education is... Read More
8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)
Effective headlines make all the difference in whether your prospect... Read More
Cause and Effect
"Shallow men believe in luck. Strong men believe in cause... Read More
12 Copywriting Tips to Make Your Advertising More Profitable
Year after year people make the same mistakes in direct-response... Read More
Cleaning Up Your Copy
When you are beginning to write, you gather as much... Read More
3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs... Read More
Fill Your Readers with Confidence
Site visitors generally stay with you for as long as... Read More
Writing Benefit-Driven Web Copy ? 4 Steps to More Sales
You've identified the benefits you offer your customers, but how... Read More
5 Ways to Instantly Improve Your Copy
1. Isolation technique It doesn't matter how good your... Read More
Three Tips For Magnetizing Your Copy
The difference between good copy and great copy is the... Read More
Welcome Informed Criticism of Your Work
When you come to 'know' something, there is a temptation... Read More
The Truth About Negative Commands (Dont Read This!)
Everyday when I read promotional emails and advertisements, or listen... Read More
3 Steps to Great Copy
Nothing irritates me more than being told that there are... Read More
10 Things You Should Expect From Your Website Copywriter
As websites and electronic commerce are becoming more and more... Read More
How Not to Write a Press Release
Several years ago, when I was working for an agency,... Read More
Stop Chasing Away Customers! Bad Copy is Your Worst Enemy
Every day, more and more of us begin new online... Read More
Creative Copywriting?
There is a difference between creative writing and copywriting. It... Read More
Copywriter Trick Unveiled: How to Write Better Copy Faster
"Talent alone cannot make a writer. There must be a... Read More
Bullshit Avoid the use of the word Bullshit
It is important in this new paradigm of political correctness... Read More
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