Freelance Technical Writers - How Much Are You Worth?
Where can you find out about freelance technical writing pay? Is there a place where you can go and find out where you stand? As with any field, pay is determined by several things, not just because you can do the work. Instead, it is about how you work, what... Read More
Five Keys To Leaner and Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let them go as soon as you can. Writing effective marketing material is all about... Read More
Write Benefits in Your Headlines to Deliver the Dream!
When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy?Let me ask you a simple question. "Why do people read any printed material beyond the headline?"The answer, because there was something... Read More
Power Keys To Writing Power-Packed Marketing Copy
In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications.Value-Added, Benefit-Rich Headlines Make The DifferenceA bold, mouth-watering headline is considered by many a marketer to be the most important element of... Read More
The Lead: Sinking The Hook Into Your Prospect
You only have an instant to capture your prospect's attention. No matter the medium ? a sales letter, print ad, or commercial ? she's going to make an almost instantaneous decision about whether you are worth her time or not. So you'd better start off with a bang.Hopefully, you already... Read More
How You Can Find Freelance Copy Editing Jobs
Even for those with the skills needed, finding copy editing jobs can seem next to impossible. The simple fact of the matter is, though, that through quality and building relationships, these jobs can be found and employment can lead to a career in the field. For those who are struggling... Read More
How To Be Creative
Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity.The other day, I was watching some video tapes I had made of my... Read More
Long Copy vs. Short Copy? If You?re Still Debating This, You?re Missing The Point!
I've seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can't help but laugh. It's not a new debate? Ever since the long copy masters of the early 1900's, people have been arguing for or against the practice.As a copywriter and conversion... Read More
Copywriting Makeover: Making An Emotional Connection - Part 1 of 2
One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional... Read More
Is Your Web Copy Plain Talk?
It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality.Forgetting about this training when you write web copy is one of the best thing you can possibly do, unless... Read More
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How To Get Started With A Career In Copywriting
Careers in copywriting are booming. Could it be that the... Read More
Cleaning Up Your Copy
When you are beginning to write, you gather as much... Read More
Quotations as Expressions in Life
Quotations are expressions, usually in the spoken form or in... Read More
How To Personalize Your Headlines For Increased Profits!
Personalizing your headlines to your target audience can significantly improve... Read More
Dont Be Satisfied With Your First Draft
Sometimes it's a struggle to figure out what's the best... Read More
Increase Freelance Sales With an Online Resume!
Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More
How To Be Creative
Network marketing is an art as much as it is... Read More
Writing Great Website Sales Copy
Many small businesses fail because their owners don't pay enough... Read More
Kick-Start Your Juices
Listen, consider this scenario.You have a deadline to honour. Time... Read More
Copywriting Secrets Of Indias Mystics
Hi everyone,Been ruminating on this one for a little while... Read More
On Copying and Stealing Designs
The notion on the great artist, Pablo Picasso's quote, "Bad... Read More
Want a Sticky Site That Sells? Forget Content!
An interesting debate is currently raging among copywriters, web designers... Read More
Five Sections of Your Copy Guaranteed To Get Read
Only about 20% of your copy is going to get... Read More
Welcome Informed Criticism of Your Work
When you come to 'know' something, there is a temptation... Read More
7 Essential Tips for Reviewing and Approving Copy
Nothing can turn strong copy into a 97-pound weakling faster... Read More
10 Keys to Copy That Sells!
Whether you're selling a product or service, the 10 tips... Read More
Deciding What Voice to Use in Copy
You have to choose a character or an angle that... Read More
How Writing Radio Can Help You Become a Better Writer
Knowing how to write, and write well, is a skill... Read More
Accelerate Your Freelance Copywriting Master Business Plan!
Ever wish for your own copywriting business?Ever wish you could... Read More
Five Keys To Leaner and Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that... Read More
Organizing Your Data to Write Better Copy
Last quarter I talked about interviewing / gathering data. So... Read More
9 Tips for Great Design of Your Marketing Materials
1) Don't just hire a good designer. Hire someone who... Read More
What A Ghostwriter Needs To Do To Earn Top Dollar
The huge demand for writers online is really for ghostwriters.... Read More
Step One for Copywriters: Understand WHAT to Say
Find a passage of poorly written copy, and chances are... Read More
7 Steps You MUST Take Before Writing a Word of Copy!
Copywriting ChecklistOkay, you know you have your product (or service)... Read More
Freelance Technical Writers - How Much Are You Worth?
Where can you find out about freelance technical writing pay?... Read More
Top 10 Ways For Copywriters To Overcome Writers Block
We all know that words have the power to persuade,... Read More
How To Write An Effective Ad
A letter or postcard allows you to "talk" one-on-one to... Read More
How To Ethically Use A Swipe File For Your Ad Copy
Did you ever wish you could afford to hire one... Read More
The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write
How does this sound?Today, I'm going to show you how... Read More
The Formulas Freelance Copywriters Employ When Creating Web Content
What is it exactly that copywriters DO when they produce... Read More
Help, Help, Help, Sell
Here's a fundamental difference between copywriting offline and copywriting for... Read More
11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure,... Read More
Impulse Writing for Better Ad Headings
Writing headlines for your ads is the most important part... Read More
The Power of Saying You Can
If you have children, you will doubtless remember saying to... Read More
Prevent Procrastination With Positive Pressure
My wife and I recently bought a house.It's currently being... Read More
How To Write Powerful Headlines
I want to tell you how I go about writing... Read More
Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines
Headlines attract attention. Headlines generate interest. The time spent writing... Read More
How to Write a Sizzling Sales Letter, Part 1
When you sit down to write a sales letter to... Read More
Quotations as Expressions in Life
Quotations are expressions, usually in the spoken form or in... Read More
Freelance Business Writers - How To Get The Best From Your Writer
At times, it can be frustrating to find freelance business... Read More
Web Copy ? How Much is Enough?
These days, there's widespread acceptance that a website is an... Read More
Freelancers Can Jump-Start Your Publicity Initiative
If you find that your progress is blocked by a... Read More
Is Your Content Provider Selling You Ripped Content?
Ripped content: well the term itself is self explanatory. Content... Read More
Five Sections of Your Copy Guaranteed To Get Read
Only about 20% of your copy is going to get... Read More
Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
Your definition may differ, but I define a lapsed donor... Read More
Getting Over Copy Shock
A few weeks ago I wrote some copy for a... Read More
Steps to a Writing an Effective Press Releases
Want to get the most media attention and spotlight for... Read More
5 Critical Mistakes Most Freelance Copywriters Make
Think you have what it takes to be a freelance... Read More
Give Me $1 And Ill Have A Powerful Marketing Weapon
One of my most powerful marketing weapons costs me less... Read More
How To Find A Copywriting School
Have you heard the good things about the field of... Read More
13 Steps to a Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people... Read More
The Second Most Important Element of Your Ad... after the Headline
Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper,... Read More
16 Golden Rules of Master Copywriting
You could spend thousands of dollars on advertisement and have... Read More
Copywriting and Your Five Senses
In its most basic form, copywriting is, among other things,... Read More
Writing Effective Sales Copy
Whether you run a home-based business or Microsoft, one thing... Read More
How To Write Headlines That Grab Your Prospects Attention
It doesn't matter if you're writing an article, a newspaper... Read More
Content is King
IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More
Its Time To Start That Swipe File
Just as great fiction is an art, so is great... Read More
The Formulas Freelance Copywriters Employ When Creating Web Content
What is it exactly that copywriters DO when they produce... Read More
Top 7 Things To Do Before You Hire A Copywriter
Now that you've decided to hire a copywriter, how do... Read More
A Quick Free n Easy Content Writing Course
I do not pretend that a one-stop shop solution to... Read More
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
In part one of this article series we began looking... Read More
Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work
You can turn your $200 fee to write a press... Read More
Professional Copywriting Services - How to Provide Your Own
Just because you're running a small business doesn't mean you... Read More
10 Tips for Tech-Writers
Tech-writing is a tricky business. It's not a very high... Read More
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