The Second Most Important Element of Your Ad... after the Headline
Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because?FINDING AN AD WITH... Read More
Some Copy Tips From An Old Hand
I have been in the ad game for a long, long time. I have trained hundreds of writers, and I've been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make... Read More
Cause and Effect
"Shallow men believe in luck. Strong men believe in cause and effect." Ralph Waldo EmersonWhat is the "unique selling position" in your market? Luck will not propel you to success. Understand the "cause" of your market's problem by knowing your target. Solving their problem is the "effect" they are looking... Read More
Stop Chasing Away Customers! Bad Copy is Your Worst Enemy
Every day, more and more of us begin new online business ventures, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail.This may seem like a negative attitude, but unfortunately, it's the truth. The Internet is a... Read More
Copywriting Secrets Of Indias Mystics
Hi everyone,Been ruminating on this one for a little while now but it's probably one of the most profound discoveries of my life. It all began with a little book about music and it's had such a deep influence on my copywriting and small business, indeed my whole outlook on... Read More
To Start Making Cash from Your Online Writing, You Must Draw Blood First
Writers write just like painters, paint on canvas. This is one of the reasons why it is important that you launch your writing career by getting some freelance writing work that you can get paid for doing.It does not matter how small the job is or how little the money... Read More
Why Is FREE The Most Powerful Marketing Word You Can Use?
As the famous cowboy Will Rogers once said, "Even if you're on the right track, you'll get run over if you just sit there".So what does that have to do with "FREE"? Quite a lot really.Firstly, business is a constant evolution - a process, you simply cannot remain still even... Read More
Hey, Client, This Is Me! Sell With Your Writing Voice
In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this is me!"They want to know not just what you deliver -- but how.... Read More
Is Your Web Copy Plain Talk?
It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality.Forgetting about this training when you write web copy is one of the best thing you can possibly do, unless... Read More
Web Writing - Dont Lose Your Visitors Attention!
Did you know that your writing can have a huge impact on how successful your site will be? If you're trying to sell a product or a service, what you say and how you say it is extremely important because you don't want to lose your visitor's interest before they... Read More
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Revealed: The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles? Probably not, but... Read More
13 Steps to a Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people... Read More
Copywriting and Your Five Senses
In its most basic form, copywriting is, among other things,... Read More
Engage Your Customer ? Write About Benefits
Think quick. In 10 seconds, can you list the 5... Read More
How To Write Headlines That Grab Your Prospects Attention
It doesn't matter if you're writing an article, a newspaper... Read More
Boost Your Conversion Rate In Three Steps
When I critique, edit or rewrite sales copy, I discover... Read More
Does Your Copy Look Fake To the Search Engines?
From the early days of search engine optimization, keywords and... Read More
10 Things You Should Expect From Your IT Copywriter
Anyone who's ever tried marketing IT products or... Read More
Creative Copywriting?
There is a difference between creative writing and copywriting. It... Read More
Ten Eye Popping, Jaw Dropping Ad Copy Secrets
In order to make more sales and get more profits... Read More
Writing For Sex Markets
Many professional freelancers will go their entire career without ever... Read More
Web Writing - Dont Lose Your Visitors Attention!
Did you know that your writing can have a huge... Read More
Copywriting 101: Exclamation Point, Friend or Foe?
My name is Ann and I'm a grammar geek. There,... Read More
The Secret to Drilling Down Deep in Your Target Market
Here's another drill ripped out of the Field Guide for... Read More
Copywriter Rates, Getting The Facts Beforehand
Have you ever had the experience of hiring a freelance... Read More
Three Tips For Magnetizing Your Copy
The difference between good copy and great copy is the... Read More
Dont Forget The Copywriting
Copywriting And Content CreationOne of the most important, but often... Read More
Freelance Writers: Double Your Income
Freelance writers are a strange group of people when it... Read More
Writing Benefit-Driven Web Copy ? 4 Steps to More Sales
You've identified the benefits you offer your customers, but how... Read More
How To Write Headlines That Get Attention
No doubt, the headline is the most important part of... Read More
How to Hold Peoples Interest throughout those Long Copy Sales Letters
People tend to read your ads and sales letters in... Read More
10 Tips for Tech-Writers
Tech-writing is a tricky business. It's not a very high... Read More
Content is King
IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More
Its Not What You Say But How You Say It
Copy is all about words. Or is it?Copy is about... Read More
How To Become Qualified As A Proofreader
The field of proofreading is not as easy to get... Read More
Segmenting Your Target Audience Through Your Copywriting
Ask any copywriter what the first commandment of copywriting is... Read More
How Not to Write a Press Release
Several years ago, when I was working for an agency,... Read More
Fill Your Readers with Confidence
Site visitors generally stay with you for as long as... Read More
Progressive Headlines Guide Customers To Buy
Headlines are, without a doubt, one of the most important... Read More
How to Develop a Killer News Hook
When you are going to write a press release probably... Read More
7 Steps You MUST Take Before Writing a Word of Copy!
Copywriting ChecklistOkay, you know you have your product (or service)... Read More
Top 10 Ways For Copywriters To Overcome Writers Block
We all know that words have the power to persuade,... Read More
Ghostwriting: Your Questions Answered
Many people feel they have a story to tell or... Read More
How to Write Profitable Ads
Regardless of how you look at it, the most important... Read More
7 Steps You MUST Take Before Writing a Word of Copy!
Copywriting ChecklistOkay, you know you have your product (or service)... Read More
How to Build Benefits from Features Fast and Easy with the Solution Approach
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL... Read More
10 Things You Should Expect From Your Website Copywriter
As websites and electronic commerce are becoming more and more... Read More
How To Be Creative
Network marketing is an art as much as it is... Read More
Professional Writing: Six Great Reasons to Hire a Writer
Most people can write. Some can even write well. But... Read More
Internet Marketing 102: Copy What Works
Internet Marketing- Forget the experts, latest software program or even... Read More
To Start Making Cash from Your Online Writing, You Must Draw Blood First
Writers write just like painters, paint on canvas. This is... Read More
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
In part one of this article series we began looking... Read More
Increase Freelance Sales With an Online Resume!
Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More
Power Words And Phrases
I like to use power phrases when writing sales material.... Read More
5 Critical Mistakes Most Freelance Copywriters Make
Think you have what it takes to be a freelance... Read More
Copywriting: Drafting Rules for Professionals
As a professional contractor who wears many hats, you owe... Read More
Bullshit Avoid the use of the word Bullshit
It is important in this new paradigm of political correctness... Read More
Discover Your Creativity
You have a choice. Do you want to be constructive... Read More
The Second Most Important Element of Your Ad... after the Headline
Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper,... Read More
Are You Losing Customers Because of Typos?
Overlooking simple steps such as proofreading and grammar can affect... Read More
How Writing Radio Can Help You Become a Better Writer
Knowing how to write, and write well, is a skill... Read More
The Formulas Freelance Copywriters Employ When Creating Web Content
What is it exactly that copywriters DO when they produce... Read More
Tomorrow?s Clichés Today
I went to Google and entered a couple of different... Read More
Copywriting and Your Five Senses
In its most basic form, copywriting is, among other things,... Read More
Ten Eye Popping, Jaw Dropping Ad Copy Secrets
In order to make more sales and get more profits... Read More
Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work
You can turn your $200 fee to write a press... Read More
How To Find Freelance Jobs - Writing About Food
Did you know that jobs writing about food are available?... Read More
Why Is FREE The Most Powerful Marketing Word You Can Use?
As the famous cowboy Will Rogers once said, "Even if... Read More
Give Me $1 And Ill Have A Powerful Marketing Weapon
One of my most powerful marketing weapons costs me less... Read More
A Copywriters Rant: Either You Get it, Or You Dont
Today I am having a rant inside of my own... Read More
Health and Fitness: A Huge Industry in Need of Writers
Think about how much you read about and spend on... Read More
How You Can Become A Freelance Business Plan Writer
As with any business, becoming a freelance business plan writer... Read More
Five Keys To Leaner and Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that... Read More
The Power of Saying You Can
If you have children, you will doubtless remember saying to... Read More
10 Tips for Tech-Writers
Tech-writing is a tricky business. It's not a very high... Read More
Its Not What You Say But How You Say It
Copy is all about words. Or is it?Copy is about... Read More
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