As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, getting clients, and maintaining some sort of order. Later, challenges will involve getting new clients, insuring return business and referrals, and making a profit. But, like any... Read More
Most people would love to make a living from freelance writing. If you tell people that you are a freelance writer, chances are that they will respond by telling you about their own desire to be a freelance writer. People often imagine that working as a freelance writer is some... Read More
Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and... Read More
Most people can write. Some can even write well. But only a few individuals can write as quickly and persuasively as a professional writer. Effective communication requires a well-crafted message that is interesting to your audience. Anything less is a waste of your time and money.Professional writers can develop a... Read More
So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that the humane society or the Alzheimer's association is worth giving money... Read More
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and... Read More
IntroductionA pencil. Yes, a pencil. In my opinion, every great idea has started with a pencil. Sure, lots stay in someone's head, but to me a great idea doesn't have any value until it's written down. Until it's written down it's just dust I the wind: here today and quickly... Read More
Your prospect has emotions? and you MUST touch these emotions in your sales letter. Your copy has to excite. Stir curiosity. Generate fear. Create deep desire.If it doesn't your copy will fail.The reason is simple. By and large... it's emotions that move us. Your prospect might be a man who... Read More
About 50 years ago, movie serials kept theater crowds coming back week after week. Each episode ended with a "cliffhanger," a suspenseful unresolved problem. Audience members had to return the next week to see what happened.Surprisingly, this narrative form isn't new. Even in the Middle Ages, storytellers journeyed from castle... Read More
I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.Now that I am in business, I... Read More
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Most of us have seen a heckler at a baseball... Read More
Ask yourself these questions:Are you an experienced writer?Do you want... Read More
Unless you know the secret motivational secrets that make people... Read More
If you have done your homework then you are ready... Read More
Nothing can turn strong copy into a 97-pound weakling faster... Read More
Most of the sales pieces people ask me to rewrite... Read More
Headlines attract attention. Headlines generate interest. The time spent writing... Read More
"Talent alone cannot make a writer. There must be a... Read More
1. Use a hand written letter on your ad copy... Read More
This is a question that can be answered in a... Read More
I went to Google and entered a couple of different... Read More
One of the least talked-about areas in copywriting education is... Read More
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As the famous cowboy Will Rogers once said, "Even if... Read More
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I do not pretend that a one-stop shop solution to... Read More
Here's another drill ripped out of the Field Guide for... Read More
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I know, I know. Times are tough. You have to... Read More
Once a upon a recent time in a galaxy not... Read More
1. Address your reader as a friend, not as "Friend."When... Read More
Regardless of how you look at it, the most important... Read More
This week we're going to reinforce the training that Recruits... Read More
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Lots of people who seek out my copywriting services are... Read More
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
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When you are going to write a press release probably... Read More
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Assume you were faced with the task of hiring a... Read More
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Your prospect has emotions? and you MUST touch these emotions... Read More
It doesn't matter if you're writing an article, a newspaper... Read More
One of my most powerful marketing weapons costs me less... Read More
Your initial freelance writing assignments are the best way to... Read More
Here's another drill ripped out of the Field Guide for... Read More
Tech-writing is a tricky business. It's not a very high... Read More
According to Branding and Advertising legend, David Ogilvy: 5 times... Read More
Listen, consider this scenario.You have a deadline to honour. Time... Read More
Hands up if the title to this article made you... Read More
The sales letter is the key; the sales letter is... Read More
Headlines attract attention. Headlines generate interest. The time spent writing... Read More
These days, there's widespread acceptance that a website is an... Read More
I have been in the ad game for a long,... Read More
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Writing copy has sometimes been compared to an "art." While... Read More
As a professional contractor who wears many hats, you owe... Read More
In order to maximize your sales efforts and fully seize... Read More
1. Isolation technique It doesn't matter how good your... Read More
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Have you heard of Brian Keith Voiles? Probably not, but... Read More
Regardless of how you look at it, the most important... Read More
Hone your writing skills to project a more professional business... Read More
The single most important element of your website's copy is... Read More
About 50 years ago, movie serials kept theater crowds coming... Read More
When one is in a creative state, rarely can one... Read More
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If you have done your homework then you are ready... Read More
Many professional freelancers will go their entire career without ever... Read More
Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More
Think about how much you read about and spend on... Read More
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