Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed "professional" writer, and gotten back something your 3rd grader could have written?If... Read More
Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers' attention with the headline, the chance of them reading your copy is virtually none. But headlines (and sub-headlines) play a vital part in the... Read More
Most of us have seen a heckler at a baseball game. Sure, he's likely to draw attention, both positive and negative. The louder he hollers, the more attention he gets.But do you and I want that kind of attention? Probably not. What most of us want to do ? especially... Read More
Subhead..How to bundle for valuable results without devaluing your productI almost clicked. Really, I did.The ad copy was compelling, the content focused. This was exactly what I was looking for. Yes, I was convinced I had found just the eBook I needed to add to my e-library.Credit card in hand,... Read More
Copywriting ChecklistOkay, you know you have your product (or service) in front of you. Now it's time to get the word out with an attention-grabbing sales letter. But where do you begin? Whether you hire someone to write your copy, pass it off to a staff member or learn to... Read More
There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference. When I first started my home based business on the Internet I read a lot of advice about publishing articles and doing copywriting... Read More
This week we're going to reinforce the training that Recruits of my Red Hot Copywriting Bootcamp are drilled on. In case you didn't read my last article we covered what you MUST do before you write a single word of copy. Each weekday we build on your skills of creating... Read More
The field of proofreading is not as easy to get into as you might think. In fact, there are many proof reading qualifications that you must possess in order to qualify. While these qualifications change from company to company, the over all concepts are the same throughout. Unless you can... Read More
Thinking of hiring a staff writer? Think again. Below, I will give you eight geat reasons to reconsider and outsource instead.1. Save MoneyBy hiring a professional writer to handle your project, you will save some money and, ultimately, increase your bottom line. A professional copywriter works to effectively convey your... Read More
Are you a freelance copywriter working from home? If so, you've probably been on the project bidding war sites, like elance.com. You've probably seen ads like this:"Need 50 Articles Ghostwritten. 500-800 Words. Budget: $250-$500. Timeframe: one month.""How insulting!" you think to yourself, and yet sheer curiosity lures you to the... Read More
![]() |
|
![]() |
|
![]() |
|
![]() |
|
|||||
|
|
|
You've done it. Gotten that press release written. Now you're... Read More
You've probably seen web sites with testimonials - they can... Read More
You have a choice. Do you want to be constructive... Read More
You're ready to launch that new product or promotion, &... Read More
Have you ever wondered how your copy sounds to your... Read More
Having worked as a digital publishing specialist at a large... Read More
Copywriting And Content CreationOne of the most important, but often... Read More
Assume you were faced with the task of hiring a... Read More
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL... Read More
Tech-writing is a tricky business. It's not a very high... Read More
Summer is finally here and school is out, but learning... Read More
Building a professional reputation requires a campaign founded on your... Read More
Did you know that jobs writing about food are available?... Read More
Your initial freelance writing assignments are the best way to... Read More
For the e-book, Advice from Successful Freelancers: How They Built... Read More
Here's another drill ripped out of the Field Guide for... Read More
Unless you know the secret motivational secrets that make people... Read More
Advertising is key! Unfortunately most people waste their money on... Read More
Looking to chuck that full-time job for a life of... Read More
In its most basic form, copywriting is, among other things,... Read More
The art of writing profitable classified adsEverybody wants to make... Read More
When you want to sell something?anything? you need to first... Read More
Have you wondered how you can make a career writing... Read More
Do you want to make $5000, $10,000 or more every... Read More
Freelance writers are a strange group of people when it... Read More
Regardless of how you look at it, the most important... Read More
I like to use power phrases when writing sales material.... Read More
My wife and I recently bought a house.It's currently being... Read More
We all know words are powerful. Whether written or spoken,... Read More
Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More
You know what it's like, you're reading the sales material... Read More
When it comes to search engine optimization, copywriting plays a... Read More
The huge demand for writers online is really for ghostwriters.... Read More
What is it exactly that copywriters DO when they produce... Read More
These days, there's widespread acceptance that a website is an... Read More
We all know that words have the power to persuade,... Read More
Writers write just like painters, paint on canvas. This is... Read More
It's time to write your next ad or brochure. Maybe... Read More
Lets start with copyright infringement.It is easily explained as copying... Read More
How can you gain credibility and exposure for you and... Read More
It's a common approach to writing copy. You begin by... Read More
Your initial freelance writing assignments are the best way to... Read More
So many copywriters think that it's enough to be a... Read More
Do you possess the qualities of a good proof reader?... Read More
COPYWRITINGAfter determining what we are going to sell, the next... Read More
Have you heard of Brian Keith Voiles? Probably not, but... Read More
One of my most powerful marketing weapons costs me less... Read More
Headlines attract attention. Headlines generate interest. The time spent writing... Read More
You know what it's like, you're reading the sales material... Read More
The difference between good copy and great copy is the... Read More
One of the keys to writing good marketing copy is... Read More
Have you wondered how you can make a career writing... Read More
Most of the sales pieces people ask me to rewrite... Read More
In the world of web copywriters, many will try, but... Read More
The notion on the great artist, Pablo Picasso's quote, "Bad... Read More
Professional copywriters are well-familiar with what's commonly referred to as... Read More
Your sales copy is the life source of your business.... Read More
Once a upon a recent time in a galaxy not... Read More
"Melissa" invaded our computers in late 1999, then "I Love... Read More
When it comes to search engine optimization, copywriting plays a... Read More
Sometimes it's a struggle to figure out what's the best... Read More
If you find that your progress is blocked by a... Read More
It was going so well, so what happened? Many copywriters... Read More
You have to choose a character or an angle that... Read More
Your sales letter is the most important component in your... Read More
Here's a fundamental difference between copywriting offline and copywriting for... Read More
Copywriting |