Sell Anything To Anyone On The Internet With Hypnotic Writing

I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is a person who WANTS to succeed but does not know how. The second is the person who has read... Read More

Hooks, Lines & Sinkers

Hands up if the title to this article made you think that you'd strayed into a fishing feature?Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what on earth those three angling associated words have to do with writing. The answer of... Read More

Copywriting: Drafting Rules for Professionals

As a professional contractor who wears many hats, you owe it to yourself and your clients to be as organized as possible. In a previous article, I discussed the importance of delivering an organized draft that your co-creators can easily work from. Following are some suggestions for freelance copywriters who... Read More

How to Hold Peoples Interest throughout those Long Copy Sales Letters

People tend to read your ads and sales letters in 2 different ways:1. Word For Word2. Skim through it and see if anything catches their eyeWhich is the exact reason why you should incorporate at least 2 sub-headlines per page.You see, many people will skim through your ad or sales... Read More

How to Negotiate Rates with a Freelance Copywriting Expert

Lots of people who seek out my copywriting services are concerned about money. Rightfully so. I'm a small business owner too, and I know what it is to have that do-it-yourself mindset. (It's exhausting!) But entrepreneurs like you and I often overlook the very reason to contract a job out... Read More

Killer Ad Copy

Not everyone is a writer. Good copy writing is a science and can be learned over time. Great copy writing is an art and should problably remain in the hands of those who can craft it well.Words have power.They can make you laugh, cry experience great joy, provide encouragement or... Read More

7 Essential Tips for Reviewing and Approving Copy

Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.How can you avoid this dire marketing situation?By having a smart and consistent review process that preserves the selling power of your marketing communications. Following... Read More

How To Find Editing Services Online

Quality is what you need. What you don't have is time. You need to find an editing service online that can help you get the work you need done, quickly and effectively. But, where do you look? Where can you find such a service and know that it is of... Read More

Direct Mail Sales Letters Flow Better With Subheads

A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are.Use subheads to draw attention to your copy Why do we use subheads anyway? Because you can't just cover the important points in your copy. You've got to highlight key points... Read More

Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)

I know, I know. Times are tough. You have to make due with the staff you have. It's a common and valid lament in today's workplace. You've got to do more with less, so an obvious place to cut costs is in your documentation efforts. After all, writers and editors... Read More

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Showing 1 - 10 of 284 Articles
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Deciding What Voice to Use in Copy

You have to choose a character or an angle that... Read More

Who is Your Customer?

When you want to sell something?anything? you need to first... Read More

Writing Tips for Your Website

Now that your website is up and running, it's time... Read More

Promote Your Business and Get Paid for Doing It!

How can you gain credibility and exposure for you and... Read More

Custom Writing Services: Market Overview

Market identification Custom writing services market is a sector of... Read More

Three Steps To Pump Up The Drama In Your Copy

All the world's a story. Video games have storylines; newspapers... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King'... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time... Read More

Working With a Freelance Editor

If you are interested in creating information products, you will... Read More

Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences

Anglers in Maine catch trout using dry flies with barbless... Read More

Common Mistakes That Can Kill Your Web Copy

Sometimes learning what not to do is as important as... Read More

Steps to a Writing an Effective Press Releases

Want to get the most media attention and spotlight for... Read More

The One Word Every Prospect Craves

It's arguably the most important word in the copywriter's arsenal.... Read More

7 Formulas for Articles That GET READ!

Many of us have been asked to write an article... Read More

Long Copy versus Short Copy

When I show some people my advertisements, I sometimes get... Read More

Writing Suitable Copy for the Press

Summer is finally here and school is out, but learning... Read More

Power Keys To Writing Power-Packed Marketing Copy

In order to maximize your sales efforts and fully seize... Read More

Is Your Content Provider Selling You Ripped Content?

Ripped content: well the term itself is self explanatory. Content... Read More

Copywriting Secrets Of Indias Mystics

Hi everyone,Been ruminating on this one for a little while... Read More

A Quick Free n Easy Content Writing Course

I do not pretend that a one-stop shop solution to... Read More

How To Find Freelance Jobs - Writing About Food

Did you know that jobs writing about food are available?... Read More

Impulse Writing for Better Ad Headings

Writing headlines for your ads is the most important part... Read More

11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure,... Read More

16 Golden Rules of Master Copywriting

You could spend thousands of dollars on advertisement and have... Read More

Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...

In this article, I am going to reveal a dozen... Read More

Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career

For the e-book, Advice from Successful Freelancers: How They Built... Read More

How To Take Your Freelance Writing Chances

Your initial freelance writing assignments are the best way to... Read More

Can You Become a Freelance Copywriter in Los Angeles?

Is it out there? The chance to be a freelance... Read More

Calls-To-Action: Making Them Fit Makes All the Difference

It was going so well, so what happened? Many copywriters... Read More

19 Secrets to Making Your Ad Copy More Effective

The sales letter is the key; the sales letter is... Read More

Do You Make These 5 Mistakes When Writing Sales Copy?

Writing copy has sometimes been compared to an "art." While... Read More

Finding Your Clients Business Problem Leads to Better Copy

WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More

8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)

Effective headlines make all the difference in whether your prospect... Read More