These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex... Read More
As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, getting clients, and maintaining some sort of order. Later, challenges will involve getting new clients, insuring return business and referrals, and making a profit. But, like any... Read More
You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.You're looking for stellar results! And, you're determined to do everything in your power to get them. Which means surveys, thorough testing, and ongoing refinement of your... Read More
Hands up if the title to this article made you think that you'd strayed into a fishing feature?Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what on earth those three angling associated words have to do with writing. The answer of... Read More
As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.But... Read More
Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. The craft that goes into your writing.Craft comes first. Art follows.You learn the craft of writing by educating yourself, by the actual process of writing (the doing),... Read More
Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around...The internet has changed how we think about the customer, the product and the competition. I'm going to take you on a journey through these new ideas and show you what has changed and... Read More
While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor... Read More
Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price, they are likely to come back time and time again. The goal of any career, particularly as a freelancer, is... Read More
Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore.Another writer, a friend of mine, got the account and life went on.Of course, I was pretty upset by the situation. I... Read More
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The sales letter is the key; the sales letter is... Read More
As websites and electronic commerce are becoming more and more... Read More
Ever wish for your own copywriting business?Ever wish you could... Read More
You could spend thousands of dollars on advertisement and have... Read More
When making a purchasing decision, people have their "rip off... Read More
Quality is what you need. What you don't have is... Read More
"It's the headline, stupid," is the sign that hangs over... Read More
1. Use a hand written letter on your ad copy... Read More
Writing copy has sometimes been compared to an "art." While... Read More
If you made it this far, the headline for this... Read More
It is important in this new paradigm of political correctness... Read More
In part one of this article series we began looking... Read More
When you sit down to write a sales letter to... Read More
Imagine a bland, colorless existence. Where food had no taste,... Read More
If your ad is not generating a lot of sales,... Read More
Most salespeople have great ideas, but when it comes to... Read More
As the famous cowboy Will Rogers once said, "Even if... Read More
I want to tell you how I go about writing... Read More
Most of the sales pieces people ask me to rewrite... Read More
Think you can take the Copywriting Challenge on your own?... Read More
All the world's a story. Video games have storylines; newspapers... Read More
The field of proofreading is not as easy to get... Read More
1) Don't just hire a good designer. Hire someone who... Read More
In the competitive marketplace of the new millennium, the demand... Read More
Not everyone is a writer. Good copy writing is a... Read More
If you are interested in creating information products, you will... Read More
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
Your prospect has emotions? and you MUST touch these emotions... Read More
The art of writing profitable classified adsEverybody wants to make... Read More
Much of today's accepted copywriting wisdom comes from old books... Read More
Most people with an online presence will have to regularly... Read More
Here's a fundamental difference between copywriting offline and copywriting for... Read More
The huge demand for writers online is really for ghostwriters.... Read More


A few weeks ago I wrote some copy for a... Read More
You can turn your $200 fee to write a press... Read More
My wife and I recently bought a house.It's currently being... Read More
Tech-writing is a tricky business. It's not a very high... Read More
I went to Google and entered a couple of different... Read More
If you have children, you will doubtless remember saying to... Read More
Building a professional reputation requires a campaign founded on your... Read More
Several correspondents to our newsletter, AdBriefing, say that they are... Read More
Perhaps the most important benefit in the material that follows... Read More
The art of writing profitable classified adsEverybody wants to make... Read More
What ever happened to good old fashion, fundamental copywriting? Has... Read More
In the competitive marketplace of the new millennium, the demand... Read More
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
Have you heard the good things about the field of... Read More
Have you heard of Brian Keith Voiles? Probably not, but... Read More
Web marketers: have you figured out that article marketing is... Read More
Having worked as a digital publishing specialist at a large... Read More
An interesting debate is currently raging among copywriters, web designers... Read More
Knowing how to write, and write well, is a skill... Read More
Careers in copywriting are booming. Could it be that the... Read More
Did you know that jobs writing about food are available?... Read More
The field of proofreading is not as easy to get... Read More
Hands up if the title to this article made you... Read More
It's a common approach to writing copy. You begin by... Read More
If you have done your homework then you are ready... Read More
Ask any copywriter what the first commandment of copywriting is... Read More
IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More
Here's a fundamental difference between copywriting offline and copywriting for... Read More
Think quick. In 10 seconds, can you list the 5... Read More
A subscriber to my newsletter asks: "Got any good pointers... Read More
It's time to write your next ad or brochure. Maybe... Read More
Year after year people make the same mistakes in direct-response... Read More
Most salespeople have great ideas, but when it comes to... Read More
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