Fundraising Letters: Where To Find Creative Ideas For Your Appeals
How do you make your fundraising letters creative and fresh year after year when your needs don't change all that much? I am not talking about new initiatives. I'm talking about the programs that you run year after year. The membership drive that you run year after year. The funds... Read More
On Copying and Stealing Designs
The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many. And revolving around the graphic designer circles is the quote "Good artists copy, great artists steal" known as Picasso's quote, still. Anyway, it might just be safe to assume that Picasso... Read More
Segmenting Your Target Audience Through Your Copywriting
Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well. I guess that's why many people get so frustrated when it seems they... Read More
Its Time To Start That Swipe File
Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. The craft that goes into your writing.Craft comes first. Art follows.You learn the craft of writing by educating yourself, by the actual process of writing (the doing),... Read More
Is Freelance Hiring Right For You?
Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project. When you... Read More
Its the Headline, Stupid! - Writing Powerful Headlines
"It's the headline, stupid," is the sign that hangs over my computer screen. It reminds me that to write effective articles, press releases, sales letters--whatever I want people to read--I need a powerful, grabber headline or title.You are competing with a lot of others to get the attention of potential... Read More
Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack
If you're hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don't envy you. This "brave new" e-world has turned your once straightforward search of a neatly stacked file of... Read More
Web Writing - Dont Lose Your Visitors Attention!
Did you know that your writing can have a huge impact on how successful your site will be? If you're trying to sell a product or a service, what you say and how you say it is extremely important because you don't want to lose your visitor's interest before they... Read More
A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money
COPYWRITINGAfter determining what we are going to sell, the next task is to effectively convey our message.Copywriting is the art of writing words and messages that successfully sell a product or service. From the development of the sales message on a website to classified or banner advertising, writing ad copy... Read More
Calls-To-Action: Making Them Fit Makes All the Difference
It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common... Read More
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Super Verbs Really Move Your Copy
Run or hustle? Eat or devour? Move or scurry? You... Read More
Subtle Emotion - The Key To Copy That Works
Say the word "emotion" to a man, and he'll immediately... Read More
How To Write Powerful Headlines
I want to tell you how I go about writing... Read More
Impulse Writing for Better Ad Headings
Writing headlines for your ads is the most important part... Read More
Fundraising Letters: Where To Find Creative Ideas For Your Appeals
How do you make your fundraising letters creative and fresh... Read More
How To Write An Effective Ad
A letter or postcard allows you to "talk" one-on-one to... Read More
Write Hard-Hitting Headlines With Magic Words That Sell
Writing a killer headline for your copy is simple! You... Read More
Crank Out More Articles More Often With An Article Swipe File
If you write copy you need a swipe file. A... Read More
Dissolving Buyer Scepticisim ... A Lesson In Copywriting
When making a purchasing decision, people have their "rip off... Read More
How To Become Qualified As A Proofreader
The field of proofreading is not as easy to get... Read More
How To Find Editing Services Online
Quality is what you need. What you don't have is... Read More
Creative Copywriting?
There is a difference between creative writing and copywriting. It... Read More
Engage Your Customer ? Write About Benefits
Think quick. In 10 seconds, can you list the 5... Read More
The Biggest Mistake Copywriters Make
Most of the sales pieces people ask me to rewrite... Read More
Tech-writers: A Necessary Evil
New to tech-writing, or thinking about starting? The key to... Read More
Its Time To Start That Swipe File
Just as great fiction is an art, so is great... Read More
7 Easy Tips on How to Improve Your Sales Letter Instantly
Would you like to get more sales from your online... Read More
Tomorrow?s Clichés Today
I went to Google and entered a couple of different... Read More
Why You Should Write To Inform And Not To Sell
Advertising is key! Unfortunately most people waste their money on... Read More
How Ghost Writing Articles And Booklets Can Earn You Big Money!
Do you want to make $5000, $10,000 or more every... Read More
Why Is FREE The Most Powerful Marketing Word You Can Use?
As the famous cowboy Will Rogers once said, "Even if... Read More
Five Keys To Leaner and Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that... Read More
A Copywriting Lesson from Dr. Seuss
Looking for inspiration for your next marketing communication? Try the... Read More
Better Copy: The Interview is the Key
Most of us spend our days persuading others to buy... Read More
Revealed: The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles? Probably not, but... Read More
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business.... Read More
How To Find Freelance Copywriting Jobs
Your goal is to land a few nice, secure freelance... Read More
Four Simple Steps to Improve Your Sales Copy
You know what it's like, you're reading the sales material... Read More
3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty... Read More
Segmenting Your Target Audience Through Your Copywriting
Ask any copywriter what the first commandment of copywriting is... Read More
Are You Making These Press Release Mistakes?
You've done it. Gotten that press release written. Now you're... Read More
Bullshit Avoid the use of the word Bullshit
It is important in this new paradigm of political correctness... Read More
Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences
Anglers in Maine catch trout using dry flies with barbless... Read More
16 Golden Rules of Master Copywriting
You could spend thousands of dollars on advertisement and have... Read More
Dissolving Buyer Scepticisim ... A Lesson In Copywriting
When making a purchasing decision, people have their "rip off... Read More
No-Holds-Barred Conversation with Dan Lok - Part 1
Question: If you were starting out and had no references... Read More
Its the Headline, Stupid! - Writing Powerful Headlines
"It's the headline, stupid," is the sign that hangs over... Read More
Top 3 Rules for Writing Effective Copy
One thing all successful Internet marketers have in common is... Read More
The Secret to Web Copywriting Gurudom
Have you seen those copywriting gurus, working it on the... Read More
Art Of Writing Profitable Classified Ads
The art of writing profitable classified adsEverybody wants to make... Read More
How To Find A Copywriting School
Have you heard the good things about the field of... Read More
Should You Use Testimonials When You Create A Web Site?
You've probably seen web sites with testimonials - they can... Read More
Copywriter Trick Unveiled: How to Write Better Copy Faster
"Talent alone cannot make a writer. There must be a... Read More
Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career
For the e-book, Advice from Successful Freelancers: How They Built... Read More
Accelerate Your Freelance Copywriting Master Business Plan!
Ever wish for your own copywriting business?Ever wish you could... Read More
Are Long Copy Salesletters Scams?
A passionate debate is currently raging in the Copywriters Forum... Read More
10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people... Read More
Be That Copywriter Everyone Wants to Work With
So many copywriters think that it's enough to be a... Read More
How to Write a Sizzling Sales Letter, Part 1
When you sit down to write a sales letter to... Read More
Five Keys To Leaner and Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that... Read More
What A Ghostwriter Needs To Do To Earn Top Dollar
The huge demand for writers online is really for ghostwriters.... Read More
Working With a Freelance Editor
If you are interested in creating information products, you will... Read More
19 Secrets to Making Your Ad Copy More Effective
The sales letter is the key; the sales letter is... Read More
How Writing Radio Can Help You Become a Better Writer
Knowing how to write, and write well, is a skill... Read More
Top 10 Ways For Copywriters To Overcome Writers Block
We all know that words have the power to persuade,... Read More
The One Word Every Prospect Craves
It's arguably the most important word in the copywriter's arsenal.... Read More
Copywriting: Secrets of a Freelancer
Lately, I've been getting emails from other copywriters who ask... Read More
Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work
You can turn your $200 fee to write a press... Read More
Copywriting and Your Five Senses
In its most basic form, copywriting is, among other things,... Read More
How You Can Find Freelance Children?s Writing Positions That Will Last
Freelance children's writing positions are always advertised. Rather, the schooling... Read More
How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants
Web marketers: have you figured out that article marketing is... Read More
Working on the Internet: Role of Proofreading and Copy editing OnLine
When one is in a creative state, rarely can one... Read More
Writing For Sex Markets
Many professional freelancers will go their entire career without ever... Read More
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King'... Read More
Copywriting: Engage Prospects By Involving Their Senses
Imagine a bland, colorless existence. Where food had no taste,... Read More
7 Formulas for Articles That GET READ!
Many of us have been asked to write an article... Read More
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