Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...
In this article, I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language? proven to attract attention and stir emotion within their readers. Here they are...? You? Save? Results? Health? Love?... Read More
Who is Your Customer?
When you want to sell something?anything? you need to first know who is going to buy it. Why? Because your ad copy has to be written to that person.You should actually picture a real person and write to them. It might be someone you know or someone you know about.... Read More
Write Benefits in Your Headlines to Deliver the Dream!
When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy?Let me ask you a simple question. "Why do people read any printed material beyond the headline?"The answer, because there was something... Read More
Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are.Use subheads to draw attention to your copy Why do we use subheads anyway? Because you can't just cover the important points in your copy. You've got to highlight key points... Read More
Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines
Headlines attract attention. Headlines generate interest. The time spent writing headlines can pay you back many times over.Do you have a product or service to sell? How do you attract new customers, clients, prospects, leads or patients?Most likely you attract them through the written word in some sort of advertising,... Read More
8 Reasons to Outsource Your Copywriting
Thinking of hiring a staff writer? Think again. Below, I will give you eight geat reasons to reconsider and outsource instead.1. Save MoneyBy hiring a professional writer to handle your project, you will save some money and, ultimately, increase your bottom line. A professional copywriter works to effectively convey your... Read More
How You Can Become A Freelance Business Plan Writer
As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, getting clients, and maintaining some sort of order. Later, challenges will involve getting new clients, insuring return business and referrals, and making a profit. But, like any... Read More
Write Hard-Hitting Headlines With Magic Words That Sell
Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out....TOP 9 POINTS TO FOLLOW:1. Stress on ADVANTAGE, RESULT, BENEFIT, PLEASURE, or VALUE2. EMOTIONAL headlines... Read More
Grammatical Mistakes DONT Sell
When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time. E-mail is... Read More
Sell Anything To Anyone On The Internet With Hypnotic Writing
I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is a person who WANTS to succeed but does not know how. The second is the person who has read... Read More
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Common Mistakes That Can Kill Your Web Copy
Sometimes learning what not to do is as important as... Read More
How To Get Started With A Career In Copywriting
Careers in copywriting are booming. Could it be that the... Read More
Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business
In order to get ahead in your copy writing business,... Read More
5 Ways to Instantly Improve Your Copy
1. Isolation technique It doesn't matter how good your... Read More
Calls-To-Action: Making Them Fit Makes All the Difference
It was going so well, so what happened? Many copywriters... Read More
Business Writing: When Not To Be Professional
It's time to write your next ad or brochure. Maybe... Read More
The Secret to Web Copywriting Gurudom
Have you seen those copywriting gurus, working it on the... Read More
Creative Copywriting?
There is a difference between creative writing and copywriting. It... Read More
Sell Anything To Anyone On The Internet With Hypnotic Writing
I imagine you are the type of person who really... Read More
How To Become Qualified As A Proofreader
The field of proofreading is not as easy to get... Read More
The Lead: Sinking The Hook Into Your Prospect
You only have an instant to capture your prospect's attention.... Read More
How to Develop a Killer News Hook
When you are going to write a press release probably... Read More
Super Verbs Really Move Your Copy
Run or hustle? Eat or devour? Move or scurry? You... Read More
3 Ways to Increase Conversion Rates
In a previous article I talked about a few similarities... Read More
Headlines That Pull, Persuade and Propel!
When writing direct response copy, there are a few things... Read More
How to Make the Most of Your Website Copywriter
Many people feel uncertain when dealing with copywriters. Like any... Read More
Be Contagious... Spread The Word!
"Melissa" invaded our computers in late 1999, then "I Love... Read More
Better Copy: The Interview is the Key
Most of us spend our days persuading others to buy... Read More
Writing Copy for Voiceovers
As with any of the performing arts, an effective voiceover... Read More
Top 10 Ways For Copywriters To Overcome Writers Block
We all know that words have the power to persuade,... Read More
Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack
If you're hunting for a good freelance copywriter and have... Read More
Can You Become a Freelance Copywriter in Los Angeles?
Is it out there? The chance to be a freelance... Read More
A Copywriters Rant: Either You Get it, Or You Dont
Today I am having a rant inside of my own... Read More
Does Your Copy Look Fake To the Search Engines?
From the early days of search engine optimization, keywords and... Read More
Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket
Perhaps the most important benefit in the material that follows... Read More
To Start Making Cash from Your Online Writing, You Must Draw Blood First
Writers write just like painters, paint on canvas. This is... Read More
Web Writing - Dont Lose Your Visitors Attention!
Did you know that your writing can have a huge... Read More
Five Steps To Online Copywriting Success
One of the most important priorities of evey online business... Read More
Is Your Content Provider Selling You Ripped Content?
Ripped content: well the term itself is self explanatory. Content... Read More
Some Important Tips On Proposals And Price
Here's a critically important copywriting technique I use when writing... Read More
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
When you're writing or evaluating copy for a B to... Read More
How To Find A Copywriting School
Have you heard the good things about the field of... Read More
Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)
I know, I know. Times are tough. You have to... Read More
3 Steps To Better Sales Copywriting
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More
7 Formulas for Articles That GET READ!
Many of us have been asked to write an article... Read More
Its Time To Start That Swipe File
Just as great fiction is an art, so is great... Read More
What A Ghostwriter Needs To Do To Earn Top Dollar
The huge demand for writers online is really for ghostwriters.... Read More
Professional Copywriting Services - How to Provide Your Own
Just because you're running a small business doesn't mean you... Read More
3 Keys to Better Online Copywriting
Doing the copywriting for your own website without the proper... Read More
Art Of Writing Profitable Classified Ads
The art of writing profitable classified adsEverybody wants to make... Read More
Killer Ad Copy
Not everyone is a writer. Good copy writing is a... Read More
Are Long Copy Salesletters Scams?
A passionate debate is currently raging in the Copywriters Forum... Read More
Health and Fitness: A Huge Industry in Need of Writers
Think about how much you read about and spend on... Read More
Hey, Client, This Is Me! Sell With Your Writing Voice
In a crowded market, clients will be seeking personality as... Read More
3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty... Read More
Are You Asking the Right Questions in Your Copy?
It's a common approach to writing copy. You begin by... Read More
10 Things You Should Expect From Your Website Copywriter
As websites and electronic commerce are becoming more and more... Read More
Can Anyone Succeed as a Freelance Copywriter?
This is a question that can be answered in a... Read More
Writing for People and Search Engines
Writing for the search engines is much different than writing... Read More
Keeping It Real: The Only Copywriting Trick That Works
Much of today's accepted copywriting wisdom comes from old books... Read More
3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs... Read More
Online Promotion Beats Traditional Ten-One
While traditional marketing can work for the book author or... Read More
Traffics Nice... But Whos Driving?
In the competitive marketplace of the new millennium, the demand... Read More
Freelancers Can Jump-Start Your Publicity Initiative
If you find that your progress is blocked by a... Read More
The One Word Every Prospect Craves
It's arguably the most important word in the copywriter's arsenal.... Read More
Long Copy versus Short Copy
When I show some people my advertisements, I sometimes get... Read More
How To Make A Career Out Of Copyediting And Proofreading
Do you possess the qualities of a good proof reader?... Read More
How To Personalize Your Headlines For Increased Profits!
Personalizing your headlines to your target audience can significantly improve... Read More
How To Be Creative
Network marketing is an art as much as it is... Read More
Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their... Read More
Segmenting Your Target Audience Through Your Copywriting
Ask any copywriter what the first commandment of copywriting is... Read More
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
When you're writing or evaluating copy for a B to... Read More
Impulse Writing for Better Ad Headings
Writing headlines for your ads is the most important part... Read More
Stop Chasing Away Customers! Bad Copy is Your Worst Enemy
Every day, more and more of us begin new online... Read More
3 Tips For Writing Better Headlines
The single most important element of your website's copy is... Read More
Who is Your Customer?
When you want to sell something?anything? you need to first... Read More
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