A "Call To Action" is an invitation for your prospective clients to actively engage you in some way- directly or indirectly.Most prospective clients, even if they are very interested in working with you, often need a way to build a relationship with you in bite-sized pieces to work up to... Read More
So -- you've just gotten off of the phone with a potential client. You've explained what you do and how you can help them -- and they still didn't end up hiring you. Where did you go wrong? You are EXPERIENCED, you are professional -- and yet you seem to... Read More
Friends buy from friends. Why? Because people trust that their friends will go above and beyond the duties of a typical salesperson. They know that their friends will give them friendly, honest help and provide them with the product that is perfect for their needs. In return, these people develop... Read More
Dogs are great teachers of how to sell easier and better. And if you think about a dog's life, it's quite a pampered and easy one. Some dog behaviors can serve as models for do's and don'ts for salespeople. Dogs mark their territory. Do what you can to... Read More
A sales manager who reads this newsletter regularly suggested the topic for this issue. "I read your news letter weekly, and would like to see some information, or suggestions that deal with overcoming sales objections, such as cost, and 'no time right now.' Thank you and I look forward... Read More
PEOPLE DO BUSINESS WITH PEOPLE THEY KNOW, LIKE, & TRUST. PERIOD!See for yourself.Let me start by asking you this. Have ever taken your business from one company and given it to another (which sells the same product or service) because you just didn't like the person you were dealing with.... Read More
Want to increase sales within your company? It's not as hard to do as some might have you believe. Though we as a nation are in the midst of an economic downturn these past two years, your company does not have to be. What follows are three simple steps to... Read More
Proponents of traditional sales training simply teach the material, sometimes in a very entertaining format, but they place the responsibility for using the material on the salesperson.So what happens? The salesperson sits at home, stuck with personal flaws related to identity, and he can't perform. He takes no risks. Not... Read More
Most people are always striving to better themselves. It's the "American Way". For proof, check the sales figures on the number of self-improvement books sold each year. This is not a pitch for you to jump in and start selling these kinds of books, but it is a indication of... Read More
A few weeks ago I was onsite at a company that had hired me to train their sales team on how to stop using traditional selling and start using the Unlock The Game? sales approach.After one coaching session, one member of the sales team came up to me and said,... Read More
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You've probably heard people speaking about someone that he was... Read More
What do we mean by a consultative approach?When you hear... Read More
One of the interesting things about being a coach and... Read More
Three year old Kara was throwing a tantrum. She didn't... Read More
Recently, right before I was about to deliver a motivational... Read More
Many home business owners lament they don't have enough cash... Read More
Sales marketing online is an art that you must keep... Read More
What does it take to be a WINNER during these... Read More
You could just send out your brochure to potential customers... Read More
A few weeks ago I was onsite at a company... Read More
Here's a surefire method to guarantee you achieve the best... Read More
I put together this little article because, although basic, we... Read More
I was thinking about the statement:The Small Business Administration tells... Read More
During the late 1980's I was a field sales representative... Read More
A sales manager who reads this newsletter regularly suggested the... Read More
In sales we do tend to become focused upon our... Read More
Over the decades that I've been involved in sales, I've... Read More
If a store had a great discount in the middle... Read More
These are the top 7 safety tips that criminals don't... Read More
To listen to your customer is important, and to hear... Read More
Losing a sale can be disheartening, especially if you lose... Read More
How do you persuade someone to do what you want... Read More
Solving people's and organization's problems is ultimately what business is... Read More
Cold calling may now be outdated. People have become defensive... Read More
I have found that the best sales people are the... Read More
Ever thought to yourself, "If only my team members would... Read More
The most important thing for an auto detailer to do... Read More
The first 15 seconds of your approach are the most... Read More
From a customer's perception, it's easy for a salesperson to... Read More
In my dreams, I envision being the marketing consultant equivalent... Read More
We all want to belong. As humans we feel the... Read More
Have you ever tried to explain to someone what you... Read More
"I recommend the 5.8 GHz Digital Phone, because it suits... Read More


How many times have you had a customer say to... Read More
Unquestionably when the word hypnosis pops-up in a conversation or... Read More
You must be able to coordinate your sales talk to... Read More
From a customer's perception, it's easy for a salesperson to... Read More
1. You could end your ad copy with a discounted... Read More
Have you ever found a lead on a scrap of... Read More
1. Sign-up to win web site awards. When you win,... Read More
A Revolutionary 'NEW' Dimension In Sales: Make many more closings... Read More
Keeping up with what words are in and out isn't... Read More
Selling is everyone's lifeblood whether they realize it or not.... Read More
Everyone knows the importance of having a positive attitude, especially... Read More
Let's be realistic nobody really wants to be labeled a... Read More
Today's business environment is intrinsically tied together by ongoing information... Read More
Think about it. If only it was as easy as... Read More
Setting prices is a dilemma most service business owners encounter... Read More
Do you frequently hear that from a prospect?"I'll Think It... Read More
I've been getting lots of email from my readers lately.... Read More
Are you searching for new and innovative ways of sales... Read More
In my youth I landed a job selling encyclopedias door... Read More
There is a car commercial running were a husband is... Read More
Tired of sending out sales letters that generate anemic response?... Read More
I'm not a fan of "The Donald" and I had... Read More
When five years ago I was faced with having to... Read More
For the 'big three' automobile sales consultants, the 'employee discount... Read More
Yikes - My Feet Hurt!Concrete. Tiles. Cheap carpet. Walking, walking.... Read More
We've all had the unfortunate experience of being convinced by... Read More
Sales resistance is a fact of life for most sales... Read More
In this article, I would like to talk about the... Read More
The "Three Cs" in building customer relationships are a key... Read More
You want to increase the flow of sales revenue, but... Read More
The goal of all sales training is not just to... Read More
Over the decades that I've been involved in sales, I've... Read More
When making your living in the sales industry, and working... Read More
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