An area many businesses fail to recognise as a way to increase profits is by utilising their existing customers. Don't view each sale as a "one-off". Look to build a long term relationship with your customers and entice them to keep coming back.In order for that relationship to be cultivated... Read More
Think about it. If only it was as easy as "filling a funnel" and having sales fall through the other end. I can make 200 calls a day, but who are they to and what am I doing? Just pounding phone lines and telling the company story isn't selling. Or... Read More
It's a rainy afternoon on a typical mid week afternoon and the telesales team isn't firing on all cylinders. Cedric really isn't pulling his weight at all. He's been pushing papers around his desk for most of the afternoon and is having a miserable time. His sales figures are below... Read More
If you're a business person you want to sell your product or service. If it's been a struggle, then you probably aren't giving your potential customers a good "Reason Why" they should buy from you.Take off your "business person" hat for a minute, and put on your "consumer" hat. You... Read More
Imagine...you inquire about a product. The salesperson does everything right. Says the rights words, emphasis the benefits of the product -- everything right. And you hesitate but you do not know why. You just aren't "sure." And you respond, "I'll think about it." Then you talk with another salesperson that... Read More
I just finished reading another sales copy ending with the Deadline Marketing!And it's the sixth I see today saying "If you order by midnight, blah blah blah...."I'm sure you've seen it. And I'm sure you're getting (if not very) a little bored.The deadline trick has proven itself to be overwhelmingly... Read More
Prospects have many reasons (you might think excuses) for not buying your product or service. Many of these objections, however, are actually emotional defenses, and before you can overcome the obstacle you must recognize the emotion behind it. To help you analyze why your prospect doesn't want to buy from... Read More
Let's face it when it comes to cold calling many of us fear being rejected. What if I was to tell you I have come up with 7 keys to turning your cold calls into warm calls? Would you believe me?Try these 7 cold calling ideas for yourself and see... Read More
1. Give your prospects a f~ree trial of your software product, service, or let them read the first chapter or two of your informational product. Your f~ree trial or sample chapters will show your visitors that you are confident in the quality of your product and lead to more... Read More
"Yeah right!" I thought to myself as I started to turn off the TV after hearing that the show was about a dancing horse.I couldn't imagine watching a documentary about a dancing horse and its rocky road to success. I was very skeptical but curious enough to see if this... Read More
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There are always some great, fast and easy ways to... Read More
There is little doubt that eLearning has not achieved the... Read More
Have you ever started something and not completed it? Or... Read More
Selling online can be very difficult, more difficult than in... Read More
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I sit down and look at my notebook. Then, I... Read More
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1. Sell an inexpensive product to sell an expensive product.... Read More
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Have you ever wondered what type of saleswoman you are?... Read More
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If you're looking for a successful salesperson to hire, a... Read More
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You've got yourself 10 seconds to HOOK your prospects or... Read More
When five years ago I was faced with having to... Read More
Mark has an attitude! Mark had worked in an operational... Read More
The dreaded question: "What exactly does your company do?" It's... Read More
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Imagine you've just thrown a rock into a pond. SPLASH!... Read More
To listen to your customer is important, and to hear... Read More
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In happens every year in June.Six months down and six... Read More
A study done by the Association of Sales Executives revealed... Read More
Canned or scripted sales approaches are rarely successful, because one... Read More
During the introduction of the "Stop Selling!" philosophy, we typically... Read More


I just finished reading another sales copy ending with the... Read More
A study done by the Association of Sales Executives revealed... Read More
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I'm not a fan of "The Donald" and I had... Read More
What was the quickest rejection you ever got? 2 minutes... Read More
Marketing and sales co-exist and work in tandem beautifully if... Read More
Three qualities are needed to sell anything in life. They... Read More
Sooner or later, we all backslide into old ways of... Read More
1. Combine a product and service together in a package... Read More
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I am a big believer that great salespeople generally realize... Read More
Most people don't realize how powerful a negotiating tool silence... Read More
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Does this sound familiar? With high expectations, you sent your... Read More
I have found that there are two best ways to... Read More
Having excellent persuasion skills is one of the most important... Read More
Proponents of traditional sales training simply teach the material, sometimes... Read More
Several weeks ago I asked my Newsletter subscribers to send... Read More
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Some years ago I read and interesting story that illustrated... Read More
"There are three kinds of salespeople; those who make things... Read More
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The quickest way to increase sales is to make things... Read More
The most important thing for an auto detailer to do... Read More
I was thinking about the statement:The Small Business Administration tells... Read More
"I recommend the 5.8 GHz Digital Phone, because it suits... Read More
Keeping up with what words are in and out isn't... Read More
Here's the thing... you still have to make every marketing... Read More
What to do when you win or lose.You have given... Read More
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