When selling a product to a customer, it is very important to find out as much as you can about your customer and their needs before you proceed with your sale.This is commonly referred to as "needs based selling."The most effective way to find out about your customers needs, is... Read More
What are you selling?Coaching? Consulting? Professional services? A product? Information?To start with, you need to sell your product or service in terms of benefits to your clients and not features.Clients want to know what your product or service will do for them, not necessarily all the credentials you have or... Read More
Did you ever meet someone with whom you just clicked? Someone who was so much like you that you practically knew what he was thinking? How comfortable did you feel with that person? Did you trust him? Chances are that you have very high rapport with that person.Rapport means harmony... Read More
Tired of sending out sales letters that generate anemic response? You could blame your list, or decide you just didn't send out a high enough volume to get the replies you were looking for. Or, you could face the truth: Your sales letter just didn't have what it takes.Here's how... Read More
What exactly is the sales profession? Without a common dialogue and context for the sales profession, sales professionals and corporate executives who choose to engage marketing, sales, and customer service functions through a sales effort are often left scratching their heads when it comes to understanding what sales really is.... Read More
Who's talking to your customers? Is it your competition? Why or why not? When you stop to think about it, these are valid questions. Most people rely on some sort of clientele for their business, and can improve on customer relations. A more holistic approach to this process incorporates the... Read More
Three qualities are needed to sell anything in life. They are:1. STRENGTH.2. EMOTION.3. CONFIDENCE.If you are in sales or taking customer cancellation calls, exercising these three qualities well can help you be more successful.Your strength will come from the knowledge of your product and the ability to get back up... Read More
Here are 4 easy ways you can boost your sales for little or no new expense ...and without making major changes in your selling process.1. Focus on What Your Customers Really WantYour customers really don't want your products or services. They don't even want what those products or services do... Read More
The next time you're shopping for clothes in a department store, take a closer look at the price tags. You'll probably notice that each price tag starts with one price, but then counters with another. They say, "Was $60, Now $30," or, "Regular Price $69.99, Our Price $49.99."These stores are... Read More
There is a car commercial running were a husband is sitting in a car with the salesperson. The wife is standing outside the vehicle looking in on her husband, but unable to hear the conversation inside. Though the husband has a "I'm beating up the sales guy for the best... Read More
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Mastering the "art of selling" is simply knowing how to... Read More
A sales manager who reads this newsletter regularly suggested the... Read More
Follow this story...I went to Best Buy today to get... Read More
Here are 4 easy ways you can boost your sales... Read More
If you knew a few sure fire ideas that have... Read More
Using cartoons can help brand your marketing and drive home... Read More
In most businesses, when sales are slow or low, the... Read More
Trade shows are so obvious. You go. You hand out... Read More
Bill Brooks of The Brooks Group wrote an article several... Read More
Three qualities are needed to sell anything in life. They... Read More
Statistics state that 55% of people judgments are made based... Read More
One essential criteria of being a successful salesperson is the... Read More
I worked for years as a mortgage loan officer. During... Read More
Many years ago, I was the one starting a small... Read More
Having spent so many years in retail, I always enjoy... Read More
The following 7 sales skills are what I have found... Read More
Developing an abundant supply of targeted referrals is the number... Read More
Many of us in sales are taught to believe that... Read More
What exactly is the sales profession? Without a common dialogue... Read More
When I broke into sales in 1986, I read several... Read More
The most important thing for an auto detailer to do... Read More
Do you invite your prospective customers to ask questions ...or... Read More
In the 1990's we lived on a farm in Iowa.... Read More
Here's the thing... you still have to make every marketing... Read More
One of the best books I have ever read is... Read More
Have you ever tried to explain to someone what you... Read More
1) QUICK FOLLOW-UPSWhen you make your first sale, follow-up with... Read More
Tired of sending out sales letters that generate anemic response?... Read More
Canned or scripted sales approaches are rarely successful, because one... Read More
Almost every book, manual, workshop or tape series teaching selling... Read More
There is no magic pill, trick, teqnique, system or secret... Read More
Over the decades that I've been involved in sales, I've... Read More
During the introduction of the "Stop Selling!" philosophy, we typically... Read More


If you've ever flown economy class on an international flight... Read More
Every sales presentation should start with the approach, or introduction.... Read More
I recently found myself suffering from a lousy cold; all... Read More
Some people say we live in the Information Age.I call... Read More
Have you ever eaten a soft taco? The shell isn't... Read More
First and foremost are you thinking Strategically? "Do you have... Read More
Pareto's Principle {the 80/20 rule) is vividly illustrated in the... Read More
Proponents of traditional sales training simply teach the material, sometimes... Read More
Marketing is a skill. Once you master it, you can... Read More
I am a big believer that great salespeople generally realize... Read More
In his classic book, "Think and Grow Rich", Napoleon Hill... Read More
What exactly is the sales profession? Without a common dialogue... Read More
My silent fish tank was no more. Enough water had... Read More
How many times have you had a customer say to... Read More
From surveys and experience, we've noticed many setting excellent goals... Read More
Have you ever tried to explain to someone what you... Read More
These are the top 7 safety tips that criminals don't... Read More
A sales manager who reads this newsletter regularly suggested the... Read More
Increase your sales-in five minutes. This article is the third... Read More
It makes no difference if you are a Saleswomen, a... Read More
Most salespeople are under the false belief that the lower... Read More
It pays to be specific. I believe that statement is... Read More
Dear Friend,You #1 weapon in advertising will always be...Superior Salesmanship.I... Read More
Yes, you heard me right; I said "Date your clients!"... Read More
Traditionally, salespeople look for something in the office that begs... Read More
Since 1990 I have focused on the three primary barriers... Read More
I'm about to challenge your belief system, or at least... Read More
Contrary to many of the books on how to be... Read More
On average a sales person spends less than two hours... Read More
Unquestionably when the word hypnosis pops-up in a conversation or... Read More
What are values? Values are filters that everyone uses to... Read More
My experience has taught me that people want to buy... Read More
As a salesperson, your ultimate goal, of course, is to... Read More
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