5 Specific Questions Your Sales Letters Must Answer To Achieve The Best Results

Here's a surefire method to guarantee you achieve the best results from your sales letters. Rather than make a sales pitch that your prospects will very likely ignore, instead present your products or services as the answer to their problems.

When you offer the help that your target audience is looking for it won't be hard to make sales. You can show that you really do understand the needs of your market by addressing these five specific questions right up front in your sales letter.

1. What's In It For Me?

This is the number one rule of salesmanship. People buy products for one reason only...what they will receive out of it. You must instantly tell any prospect exactly what they will get out of your product. Your best opportunity to do this is in your headline. Make a bold statement right up front and capture your target audience immediately.

2. How Will My Life Become Better?

This is where you have to understand the emotional appeals that attract your prospects like moths to a flame. Do they want to become richer, smarter, better looking, thinner or more popular? Do they want to save time, money or effort? Study your niche market until you know what emotional buttons to push and you'll see a huge increase in your sales instantly.

3. What Will Happen If I Say No?

You have to give people a compelling reason to buy from you. A good way to do that is by reminding them what will happen if they don't purchase your product. What problems will continue to exist for them, how much money will they lose, how type of frustration will they continue to endure? Help your prospects to see that they really can't afford to say no because your product truly is the solution to their problems.

4. Why Should I Trust You?

The best way to establish trust in your sales letters is by using testimonials. A good testimonial is the written equivalence of a word of mouth referral. Prospects naturally trust what other people say about their experience with you. Get your past customers who have been happy with your business to give you testimonials to use in your sales letter.

5. Will I Be Stuck With Your Product?

Here's where you can literally seal the deal. Reverse the risk of doing business with you. Always offer a money back guarantee so that people will feel confident that they won't lose out if your product is not what they expected. When your prospects see that you stand behind your products enough to assume the risk they can feel more comfortable in purchasing your products.

When you use these easy tips to answer your prospects questions in your sales letter, not only will you gain an unfair advantage over your competition, but you'll also show your prospect that you care about their problems and your product is the solution that they need.

About The Author

Joanne Mason's articles have helped thousands of small business owners to significantly increase their profits by discovering the secrets to writing better sales letters. Get a FREE subscription to her ezine, Sales Letter Secrets, at http://www.moneymakingsalesletters.com

jlmason@moneymakingsalesletters.com

---

Being Politically Correct When Selling Can Cost You Sales

In our culture it is basically un-American for a prospective... Read More

How To Write Sales Letters That Deliver

Tired of sending out sales letters that generate anemic response?... Read More

Why Salespeople Dont Take Risks

Proponents of traditional sales training simply teach the material, sometimes... Read More

8 Must Questions to Ask in Every Sales Situation

Solving people's and organization's problems is ultimately what business is... Read More

4 Reasons Why the Sale is Not Made

When sales are down, a salesperson must begin to take... Read More

Catapult Your Business?How to Get Customers to Chase You Instead of the Other Way Around

I was thinking about the statement:The Small Business Administration tells... Read More

How To Achieve Excellence In Sales

Most people are always striving to better themselves. It's the... Read More

Maximize Sales and Minimize Returns with Learning Styles

In the day-to-day operation of an online business we can... Read More

The Clock is Ticking on Your Leads

Every day is critical when you are in the business... Read More

Sharpening Your Sales Skills

Making a living in sales can be very rewarding, however,... Read More

Closing the Sale - It Doesnt Have To Be Uncomfortable

"The Close" is sales jargon for the bit where you... Read More

Order Takers vs. Sales Professionals

As business owners we all know that in a ideal... Read More

Are You Risking The Relationship for the Sale -- And Then Losing the Sale Anyway?

Losing a sale can be disheartening, especially if you lose... Read More

Sales Marketing: 5 Fantastic Secrets To Attract New Customers Now

If you have problem attracting new customers, the sales marketing... Read More

Youre Hired... I Think

I'm not a fan of "The Donald" and I had... Read More

The Key to Driving Sales is Understanding What Not How

What does it take to make a sale lately?In Sales,... Read More

Humanize the Sales Process

Q & AQ. Sometimes when I'm presenting to clients, I... Read More

12 Sure-Fire Steps To Improve Your Retail Sales

The purpose of any business is to bring in customers,... Read More

The Multiplying Factor In Sales Success

Mark has an attitude! Mark had worked in an operational... Read More

How to Achieve Sales Goals by Focusing on Activities

When I broke into sales in 1986, I read several... Read More

Are You Doing What It Takes To Win More Sales

What does it take to be a WINNER during these... Read More

Make Your Prospects Speak

You've probably heard people speaking about someone that he was... Read More

Pressure Washer Business; Cleaning Composite Decks

There is a new trend in the way wood decks... Read More

Survival On The Road! A Resource For The On The Road Sales Professional

It makes no difference if you are a Saleswomen, a... Read More

Dont Read This Issue: Why Saying No Can Make Your Sales Rate Soar!

Yes, it's true. Saying "No" is a great way of... Read More

The Reason Why They Buy

If you're a business person you want to sell your... Read More

Sales Marketing: 10 Sales Marketing Tricks To Explode Your Profits

Sales marketing online is an art that you must keep... Read More

Your Sales Process Isnt

A lot of energy is expended within selling organizations as... Read More

Knowing Your Customers; Closing the Sale

Just because your business is based in your home that... Read More

Equal Chance of Winning The Sale? Bah!

Are you going to win this deal? With just less... Read More

Do You Fold Like A Taco?

Have you ever eaten a soft taco? The shell isn't... Read More

Acquired Expertise: Attitude and Confidence

"I recommend the 5.8 GHz Digital Phone, because it suits... Read More

Prospecting: Not A Wild Goose Chase... Its A HUNT

Prospecting for future customers can be fun if you approach... Read More