Youre Hired... I Think

I'm not a fan of "The Donald" and I had never seen his hit show until last week. Bernadette, my wife, seems hooked on "The Apprentice" and makes a habit of watching every Thursday while I usually go off to our den to read a book. Each week, she encourages me to watch - and each week I decline. I keep telling her she is probably the only person over 35 to be interested in his show. "Oh, I think you'd be surprised," she tells me.

Last week I referred to the Runaway Bride in my newsletter and told Bernadette I was amazed at the responses I got from readers. "Why don't you write about The Apprentice," she asks. "You'll be amazed at all the selling insights you can cull from each episode. See what kind of response you get."

So, reluctantly I watched the show. However, while I watched, it was through the lens of the sales trainer that I am. When I conduct a Sales Training Seminar, I often ask salespeople and sales managers to name their most important tool - one they rely on every selling day. Surgeons have a scalpel, sculptors their hands, cooks their favorite knives: "What is the ultimate selling tool you rely on," I ask them? They never get the right answer. I hear: palm pilot, cell phone, support staff, products, yada yada yada, etc.

However, the most important tool for the sales professional is "words." It is the "words" you use that sets you apart from others and determines your level of success. So as I watched Tana - the street smart one - and Kendra - the book smart one, I listened to their words. Both Tana and Kendra claim to have sales backgrounds so they should be savvy in the use of words.

Here's a sampling of what I heard.

Tana: I have the Three Stooges working for me

I can't count on these people

I won't hesitate to get rid of these people

How can I depend on three idiots

I've f------ had it

There was no love on this project

I did this on my own

I want to punch somebody

I have a bunch of knuckleheads on my team

I can run with the wolves

Kendra: Don't be sorry - just make it good

My team worked harder for me than they did for their own

positions

Pleasing the sponsors was our number one priority

I want to inspire people to action

I'm so proud of everybody

We did it as a team

Bye you guys (hugs)

We had our differences in the past, but I can't

remember what they were

These people believed in me

I don't need Caroline and George to help me decide who to hire. Tana had a brochure that wasn't ready on time and when it was ready it was discovered that it hadn't been proofread! Poor Governor George Pataki didn't have an American flag to carry in the parade of flags, but Tana did offer him a donut and coffee; and the entire event did not start on time. She wouldn't get my vote.

I hate to do it, but I guess I'm going to have to tune in this week to see if "The Donald" agrees with me. I know what words he'll use: To one he'll say "Your fired," and of course to the other he'll say "Your hired."

In sales, I believe, if you listen to their (The customers') words they'll buy from you. If after you listen to their words and you deliver a presentation based on what they told you (Their words) - they will buy even more from you.

When you come right down to it, you have a choice between using the right words and the wrong words. Sure everyone I talk to thinks they're doing okay in this department. If you'd like to be as sure as the rising sun, that you don't sound pathetic, you might want to listen to my new CD, "How To Avoid Sounding Pathetic During A Sales Call," - 33 phrases that you should immediately banish from your vocabulary.

You can use this link to check it out. http://www.meisenheimer.com/products/patheticcd.htm

As broadcaster Bill O'Reilly likes to say, "So what say you? Who would you hire?"

Now go out and take care of business . . .

Jim Meisenheimer
Guru No-Brainer Selling Skills

P.S. - Here's the link for the "How To Avoid Sounding Pathetic" CD http://www.meisenheimer.com/products/path eticcd.htm

Jim Meisenheimer is the Guru of No-Brainer Sales Training. His sales techniques and selling skills focus on practical ideas that get immediate results. You can discover all his secrets by contacting him at (800) 266-1268 or e-mail: jim@meisenheimer.com

Use this link to sign-up for Jim's FREE No-Brainer Selling Tips Newsletter and to get your copy of my Special Report titled, "The 12 Dumbest Things Salespeople Do." http://www.meisenheimer.com

---

Are You Risking The Relationship for the Sale -- And Then Losing the Sale Anyway?

Losing a sale can be disheartening, especially if you lose... Read More

Knowledge is Power in Auto Detailing Sales

The most important thing for an auto detailer to do... Read More

A Sale in 30 Seconds? Its all in the Greeting

It has been said that a customer makes a decision... Read More

7 Ways to Cut Loose from Old Sales Thinking

Sooner or later, we all backslide into old ways of... Read More

Unleash Your Inner Sales Superstar & Win More Business Right Now!

It's a rainy afternoon on a typical mid week afternoon... Read More

Need A Sales Boost ? Try These!

The telephone is still the best and most effective way... Read More

Do You Want Fries With That? - Using Suggestive Selling to Increase Your Sales

Suggestive selling is a powerful tool that can increase your... Read More

Customers Do Not Know How To Ask Good Questions ? That Is Your Job

Customers will ask you a question and you'll proceed to... Read More

11 Powerful Methods of Sales Lead Generation

Are you searching for new and innovative ways of sales... Read More

Using the Consultative Approach to Gaining Sales

What do we mean by a consultative approach?When you hear... Read More

Four Ways To Increase Your Sales Fast... In 2-4 Weeks?

You built a very good web site...You have a great... Read More

Business Appointment Success or Failure

One of the quickest ways to loose a sale is... Read More

How To Master The Art And Science Of Super Salesmanship In 3½ Minutes Flat!

Dear Friend,You #1 weapon in advertising will always be...Superior Salesmanship.I... Read More

Turning Sales Techniques Into Sales Success!

The goal of all sales training is not just to... Read More

7 Quick and Easy Ways To Multiply Your Sales

There are always some great, fast and easy ways to... Read More

Attitude Insurance

Everyone knows the importance of having a positive attitude, especially... Read More

Boost Your Selling Power With Your Call-To-Action Phrases

Look at your marketing material. Now, is there something missing?... Read More

Three Essential Questions You Must Ask To Make More Sales ? Ignore Them At Your Peril

There's loads of material about making money available on the... Read More

Sales Closing: Dont Close Sales - Open Relationships to Achieve Multiple Sales

A lot is written and talked about in regard to... Read More

Sales Marketing: 10 Explosive Strategies To Amplify Your Sales

Marketing is a skill. Once you master it, you can... Read More

Three Secret Keys to Persuasion Magic

Just a few critical distinctions can supercharge your communication skills:1... Read More

Sales Letters - How to Write Them

You could just send out your brochure to potential customers... Read More

The Dos and Donts of an Elevator Pitch

The dreaded question: "What exactly does your company do?" It's... Read More

Your Business Approach Can Make or Break a Business Deal

Every sales presentation should start with the approach, or introduction.... Read More

How to Master the Art of Salesmanship

I put together this little article because, although basic, we... Read More

How To Get Clients To Take Immediate Action

Are you tired of excuses? Looking for a persuasion technique... Read More

Follow-Up Marketing: How to Win More Sales with Less Effort

A study done by the Association of Sales Executives revealed... Read More

Get Leverage & Increase Your Sales Results Immediately!

Have you ever started something and not completed it? Or... Read More

Eliminating Objections to Increase Sales

You want to increase the flow of sales revenue, but... Read More

Better Listening Skills = More Sales

Today's business environment is intrinsically tied together by ongoing information... Read More

10 Great Ways To Generate More Sales

1. Negotiate with e-zine publishers to get free or discounted... Read More

Successful Selling in 21 Steps

1. Dependability was chosen as the most important.2. Integrity was... Read More

Sales Performance and Motivation: How to Get Your Edge Back

Performance and motivation are like chocolate & peanut butter; the... Read More