Visual Science of Selling

Statistics state that 55% of people judgments are made based on what is seen visually, as opposed to 38% based on voice and the message you give. That means what you promote using images is the most important factor in making the right connection.

This observation makes the Internet the biggest opportunity to sell. It's been said that information is king, but in the world of the Internet, it's image. Here the visual presentations are the most usual method to promote your product/service. According to web development tools you have at your disposal photos, images, animations, movies to enhance your marketing strategies and create a professional sale system

There are thousands of authors out there teaching sales people on how to turn more prospects into customers, how to increase their sales, and convince people to buy. Almost all of their books state that creating an image of your product is the best thing you must do and this is nothing else but to recognize the importance of visual methods in sales process.

Here are some 'visual' tips that salespeople may use effectively in selling their products

  • Use images in your website. An image values more than a thousand words. Take care to not overload your web site with high tech gadgets. They can create a slow loading web page and distract people away from your offer.

  • Use text with descriptive terms and phrases in a manner that compel images in your customers, something like "see with your own eyes", "come and see our product", "red alert" and so on.

  • Make your prospects feel that they need the product, and help them visualize how much better their life will be after the purchase.

  • Get your visitors excited about your product by showing them how excited other people are about it. Tell them why they're excited and use images with satisfied people.

  • Provide testimonials on your site from your happy customers. When asking if you can publish testimonials, ask if you may also include and photo along with their endorsement. This will add more 'visual' credibility to your testimonials and further decrease any resistance your visitors may have to your sales message.

  • Keep people at your web site as long as possible. You may allow them to download for free e-books, movies, banners, signs and other visual materials These techniques are most effective when used in concert. They require effort and practice to be able to leverage their full potential, so take the time to study them. Apply these techniques to the weak areas and put the science of selling to work for you.

    Valerian Dinca is the owner of the newest online business tutorial. Everything you need when you need it.

    In The News:

    • pen paper and inkwell


    cat break through


    In Sales - Heres News You Can Use

    Here's an idea on how to make reading the daily... Read More

    Four Ways To Increase Your Sales Fast... In 2-4 Weeks?

    You built a very good web site...You have a great... Read More

    Customers Do Not Know How To Ask Good Questions ? That Is Your Job

    Customers will ask you a question and you'll proceed to... Read More

    Cross-selling for Increased Sales, Profits, and Customer Satisfaction

    Cross-selling - the art of selling for non-salespeopleCross-selling is the... Read More

    Body Language, Five Key Ingredients

    When making your living in the sales industry, and working... Read More

    TheTop 10 Reasons Why Salespeople Get Outsold

    In my business, it has been an interesting and very... Read More

    Do You Have to Be Aggressive to Make Sales?

    A few weeks ago I was onsite at a company... Read More

    The Makings of a Salesman

    Salesmanship is the force that moves business. Without it all... Read More

    Training for Trade Shows - 5 FAQs

    Trade shows are so obvious. You go. You hand out... Read More

    Get Leverage & Increase Your Sales Results Immediately!

    Have you ever started something and not completed it? Or... Read More

    Prep Your Customer

    When I first moved to Seattle, I worked for 9... Read More

    The Clock is Ticking on Your Leads

    Every day is critical when you are in the business... Read More

    Sales Trap - We Love to Talk, But Need to Listen

    My research has clearly shown that, when it comes to... Read More

    Keep Sales Simple

    For those of us working in the exciting world of... Read More

    The 7 Deaths of a Salesman

    In sales, you can work one of two ways. You... Read More

    One Simple Persuasion Secret That Will Blow The Roof Off Your Sales

    The next time you're shopping for clothes in a department... Read More

    Reaching Goals in Direct Sales

    From surveys and experience, we've noticed many setting excellent goals... Read More

    Sales Skills for the Non Sales Professional

    Have you ever wondered how in the heck you're going... Read More

    Bite Your Tongue

    Most people don't realize how powerful a negotiating tool silence... Read More

    The Top Five Traits of a Successful Salesperson

    If you're looking for a successful salesperson to hire, a... Read More

    Selling - Always Go for Top Money

    If you've ever flown economy class on an international flight... Read More

    Multiply Your Sales

    When Thomas Edison's light bulb finally burned for 45 straight... Read More

    Ideal Clients - Who are They and Where Do You Find Them?

    Ideal clients are the ones who are perfect for you.... Read More

    The Quickest Way To Increase Your Sales

    The quickest way to increase sales is to make things... Read More

    Value Add Negotiating for Sales Professionals

    Imagine this scenario. You are a sales representative for Baker... Read More

    How To Win Business By Networking

    In sales we do tend to become focused upon our... Read More

    A Simple Sales Strategy: Talk to Yourself!

    You are about to speak to a potential client, go... Read More

    Sales 101: Asking for the Order

    "Ask, and you shall receive", a biblical principal that offers... Read More

    What Does It Take To WIN A Sale?

    What to do when you win or lose.You have given... Read More

    Do You Know the Emotion Behind the Objection?

    Prospects have many reasons (you might think excuses) for not... Read More

    Do You Want To Sell More? Then Stop Trying To Be Everything To Everybody!

    I know you've heard this a thousand times, but from... Read More

    Sales Techniques to Help the Customer to Buy

    Three times I have revisited Turkey after living in the... Read More

    Yikes - My Feet Hurt! 8 Tips for Trade Show Exhibitors

    Yikes - My Feet Hurt!Concrete. Tiles. Cheap carpet. Walking, walking.... Read More