How A Dancing Horse Can Increase Your Sales

"Yeah right!" I thought to myself as I started to turn off the TV after hearing that the show was about a dancing horse.

I couldn't imagine watching a documentary about a dancing horse and its rocky road to success. I was very skeptical but curious enough to see if this horse could actually dance. After all, the truth is sometimes stranger than fiction -- and a real life dancing horse beats a fictional talking horse.

I was amazed to see the elaborate venue set up for this horse. The audience was dressed as if they were attending an Opera, and the venue was beautifully decorated with an orchestra playing on the stage.

Then out comes Brentina, the dancing horse and main attraction. I watched mesmerized as the horse started dancing as soon as the orchestra started playing. They were in perfect harmony with each other.

The horse timed her dance moves perfectly and gracefully to match every beautiful note the orchestra was playing. Not only was this horse dancing, but it was like watching animal ballet.

My "yeah right!" turned into "wow!" as I watched this perfectly orchestrated performance featuring a combination I never expected to see...a horse and beautiful, graceful dancing.

Thanks to Brentina, I am now a Dressage fan. I learned that she participates in Dressage competitions against other dancing horses, and she also has a website that offers you the opportunity to purchase her documentary video and participate in a discussion forum.

Thanks to Brentina, you have an example of how to increase sales in your business by turning skeptical prospects into raving fans.

Here are a few horse dance moves to get you started:

1. Don't automatically assume that something can't be done in your business because none of your competitors are doing it. To stand out from the crowd of competitors you have to dare to be different. What unlikely combinations can you apply to your business?

2. Don't let skeptics deter you from accomplishing your goal. In order to increase your sales, you have to step outside the box and out of your comfort zone. You may find some critics at the beginning, but you will find amazing success at the end if you stay focused on your goal.

3. When the music starts playing, give them a perfectly executed performance. Wow your clients by showing them why you are the perfect solution for their problems. Under promise and always over deliver. They've paid good money to watch you perform, so give them their money's worth and then some.

4. Your excellent performance will leave your clients wanting more, so give them what they want. Provide information products that they can purchase from you. Keep them connected to you by providing a newsletter, discussion forum or blog.

5. Become innovative. Continually create new services and products to consistently increase sales in your business.

Apply these tips to your business today, and your business will be dancing to a beat of increased sales tomorrow.

Copyright 2005 Black Unicorn Communications, Inc. All Rights Reserved

Tresaca Hamilton is the CEO of Black Unicorn Communications. Black Unicorn Communications helps Service Businesses attract more clients in less time.

Visit http://www.blackunicorninc.com to receive our free Business Success Toolkit including the free course: 7 Steps To More Clients.

---

Sales As A Positive Experience

No matter what your age or stage in life, some... Read More

Get Over Your Resistance to Sales

I have found that there are two best ways to... Read More

Separating Yourself from the Crowd (Part One of Two)

Warren Buffet says that insurance is a commodity and price... Read More

Customers Want You to Ask for the Money

Many years ago, I was the one starting a small... Read More

Ten Ways to Super Charge Your Sales

1. Add a no-fee interactive game to your web site.... Read More

Finding the Need is Only Part of the Sale

Many of us in sales are taught to believe that... Read More

Get Tough

You deal with rejections, frustrations, disappointment, and possibly disrespect on... Read More

The Biggest Mistake in Sales Prospecting

Recently I received a prospecting voice mail message from a... Read More

Maximize Sales and Minimize Returns with Learning Styles

In the day-to-day operation of an online business we can... Read More

Boost Your Sales With These Proven Responses

When five years ago I was faced with having to... Read More

Sales Strategies: Its Not Who You Know - Its What You Know

We are all in sales. We all selling in every... Read More

The Choice between Yes and Yes: A Psychological Revelation

Three year old Kara was throwing a tantrum. She didn't... Read More

Successful Sales Strategies: Winning the Close Ones

The "Three Cs" in building customer relationships are a key... Read More

Top 7 Psychological Triggers For Unlimited Sales

Did you know that there are specific psychological triggers you... Read More

Resistance Training for Sales People

What was the quickest rejection you ever got? 2 minutes... Read More

Make More Sales By Airing Your Dirty Laundry

There's an old saying, "Don't air your dirty laundry".If you're... Read More

The Power of Confidence

My experience has taught me that people want to buy... Read More

Sales Lessons from Bob Vila

There's more to what he does than meets the eyeWith... Read More

Increase Your Sales in 5 Minutes

Increase your sales-in five minutes. This article is the third... Read More

The Key to Driving Sales is Understanding What Not How

What does it take to make a sale lately?In Sales,... Read More

Training for Trade Shows - 5 FAQs

Trade shows are so obvious. You go. You hand out... Read More

Top Ten No Money Promotion Ways That Create New Clients and Fast Sales

Better than offline promotion such as press releases, talks, or... Read More

Elearning Is Dead - Long Live Blended Learning!

There is little doubt that eLearning has not achieved the... Read More

When Youre In sales Always Aim Higher

Yesterday I did a sales training program for a great... Read More

It Is Not The Price That Is Keeping You From Making The Sale

Most salespeople are under the false belief that the lower... Read More

Busting Your Assumptions: Effective Probing Techniques for Sales Professionals

Do you find yourself making these kinds of assumptions?- "I... Read More

How to Spellbind Your Prospects in 10 Seconds!

You've got yourself 10 seconds to HOOK your prospects or... Read More

Turning Sales Techniques Into Sales Success!

The goal of all sales training is not just to... Read More

7 Steps to Selling Artwork

Selling arwork is easy when you follow a road map.... Read More

12 Sure-Fire Steps To Improve Your Retail Sales

The purpose of any business is to bring in customers,... Read More

3 Hot Ways To Crank Up Your Sales

1) QUICK FOLLOW-UPSWhen you make your first sale, follow-up with... Read More

Really WINNING Over Customers

Three qualities are needed to sell anything in life. They... Read More

More Sales with Less Selling

Have you ever passed by a bakery display case without... Read More