Make More Sales By Airing Your Dirty Laundry

There's an old saying, "Don't air your dirty laundry".

If you're selling any product or service either online or offline this is horrible advice.

You see sooner or later, your customers are going to find out the negative aspects of your product. Call it kama if you like, but they will.

And when they discover it, at the very least you'll lose credibility, generate higher refunds and lose customers for life. At the worst your business reputation will get entirely trashed.

This doesn't even take into account your prospects. If your product raises objections with actual customers you can be sure your prospects will pick up on them too.

This is not voodoo. Every point of sale has a vibe. People pick up things unconsciously. If they get an adverse feeling then they back out and you lose another sale.

So what's the answer?

Air your dirty laundry. In fact be proud of it!

If you point out any problems upfront then you're in control.

Let me give you an example...

A friend of mine recently tried to sell his treasured classic car. Unfortunately after test driving it nobody would offer him anything near what he thought it was worth.

He came to me for advice. I asked him what were the things he loved about the car and if it had any quirks or problems. So he poured out his feelings about the car.

Afterwards I wrote down an advertisment for him to sell his car. The first sentence began,"The only thing wrong with this Classic Car is its Classic Brakes." I then went on to describe the many virtues of owning a piece of automotive history.

He sold the car for the full price within 24 hours of running the new advertisment. He was amazed.

If your product is defective in any way a customer may take issue with, then bring it up in your sales copy early. You can even do this in your headline, like I did.

This method kills likely objections dead. And it's these objections which will lose you customers and sales. You'll sell far more product if you then reframe any possible problems as actual benefits instead.

Take a one page unattractive website for instance. Imagine it has no graphics, bare minimum sales copy and sells an ebook for $19.

How can this be easily reframed?

You simply point out this non-flashy website allows you to pass on large cost savings to the customer because you don't need to hire a copywriter or web designer. That's why the customer can get the ebook now at $19 rather than the $39 it would normally be.

You're now providing your prospects with greater value overall and they will thank you for it with sales.

You could also point out your competitions more flashy more expensive product. Just ask the customer what's more important, having more benefits for less money or less benefits for more money?

They'll quickly agree your product must be better.

This then gets them to agree they should buy your product.

You'll make many more sales airing your dirty laundry intelligently.

Copyright 2004 Clifford Mee

About The Author

Clifford Mee is an author, internet marketer, hypnotist and success life coach. If you want to discover little known 'battle tested' strategies to persuade more customers to spend more money more frequently, then please visit his main website at http://www.marketingpersuasion.com

---

How To Become A Sales Superstar And Have Fun Winning More Business - Start Here!

One of the interesting things about being a coach and... Read More

Closing The Sale

Several weeks ago I asked my Newsletter subscribers to send... Read More

Growing Sales Through Creating Connections

Your mission as a business owner is to develop a... Read More

Resistance Training for Sales People

What was the quickest rejection you ever got? 2 minutes... Read More

10 Great Ways To Generate More Sales

1. Negotiate with e-zine publishers to get free or discounted... Read More

Successful Sales People Know Which Differentiators Matter

Know where to focus. Not everyone evaluates product solutions with... Read More

Secrets That Lead To Failure In Sales

Let's be realistic nobody really wants to be labeled a... Read More

How to Build a Repeat Client Base in Automobile Sales

Here is a question I recently received from a young... Read More

The Choice between Yes and Yes: A Psychological Revelation

Three year old Kara was throwing a tantrum. She didn't... Read More

How One Simple Concept Can Increase Your Sales

We all want to belong. As humans we feel the... Read More

Is It Time To Rethink Your Sales Training Program or Is Your Sales Training Delivering Results?

Sales is still a must for any company who wishes... Read More

How to Use Humor to Increase Sales

Using cartoons can help brand your marketing and drive home... Read More

Want to Make More Money? Fish in a Bigger Pond!

Setting prices is a dilemma most service business owners encounter... Read More

3 Steps to Immediately Improve Sales

Want to increase sales within your company? It's not as... Read More

Customers Want You to Ask for the Money

Many years ago, I was the one starting a small... Read More

Failed Salespeople Share Similar Traits

We are each responsible for our own success - or... Read More

In Sales, Words Just Don?t Compute

In studies conducted by Motivational Systems of West Orange, New... Read More

Sales and the Law of Attraction

I'm about to challenge your belief system, or at least... Read More

Three Essential Questions You Must Ask To Make More Sales ? Ignore Them At Your Peril

There's loads of material about making money available on the... Read More

Youre Hired... I Think

I'm not a fan of "The Donald" and I had... Read More

Knowledge is Power in Auto Detailing Sales

The most important thing for an auto detailer to do... Read More

The Canned Sales Pitch Myth

Canned or scripted sales approaches are rarely successful, because one... Read More

Bite Your Tongue

Most people don't realize how powerful a negotiating tool silence... Read More

3 Ways To Overcome Pricing Challenges

How many times have you had a customer say to... Read More

Sales Trap - We Love to Talk, But Need to Listen

My research has clearly shown that, when it comes to... Read More

10 Blockbuster Ways To Ignite Your Sales

1. Sign-up to win web site awards. When you win,... Read More

Psychology of Converting a Prospect to Money

If you want a truly successful business, you need to... Read More

Increase Your Sales in 5 Minutes

Increase your sales-in five minutes. This article is the third... Read More

Business Appointment Success or Failure

One of the quickest ways to loose a sale is... Read More

Small Business Computer Consulting Freeloaders? and How to Avoid Them

If you've been in the small business computer consulting industry... Read More

Sales Discipline: Five Steps To Recover From A Lost Sale

Ever lost a sale? Of course you have, we all... Read More

Sales Prospects Avoiding You?

This issue's topic on sales prospects comes in response to... Read More

Curiosity and How It Effects Your Business Proposition

The first 15 seconds of your approach are the most... Read More