Tired of sending out sales letters that generate anemic response? You could blame your list, or decide you just didn't send out a high enough volume to get the replies you were looking for. Or, you could face the truth: Your sales letter just didn't have what it takes.
Here's how to make the next one better:
1. Ditch the "professional" tone. Too many businesses think they need to sound professional and businesslike in their sales letters. They come across as reserved and dignified. And they get no response.
People buy on emotion, and if you want them to buy your product or service (or even become a lead you can follow up on) you must tap into their feelings. And no, "boredom" doesn't count.
2. Paint a vivid picture. Let your prospect see herself enjoying the benefits of your product or service. Show her how her life will be transformed. Don't just tell her your widget saves her time. Help her see herself spending that time doing something she enjoys.
3. Remember its not about you. It's about your prospect, and what's in it for her. Don't tell her about your mission statement. Don't tell her about your company history. Tell her what's in it for her if she takes you up on your offer.
4. Ask for response. People won't call if you don't ask them to. Tell your prospect what it is you want her to do. Call for a free quote. Visit our web site. Come in today and stock up. Send in this coupon. You get the point.
Following these steps will turn an anemic response into a robust, healthy one. And that will make your whole business feel better.
Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independant Copywriter and Marketing Consultant. Find out how to get these reports, plus more helpful articles like the one you just read at http://www.dramatic-copy.com/
Dramatic Copy: The Right Words Make A Dramatic Difference.
Are you tired of excuses? Looking for a persuasion technique... Read More
Let's be realistic nobody really wants to be labeled a... Read More
If you're looking for a successful salesperson to hire, a... Read More
Most people are always striving to better themselves. It's the... Read More
What's that you say? You can't sell?Oh, you must be... Read More
Why are some sales pitches more persuasive than others? Are... Read More
Did you know that there are specific psychological triggers you... Read More
I was thinking about the statement:The Small Business Administration tells... Read More
There is a new trend in the way wood decks... Read More
Friends buy from friends. Why? Because people trust that their... Read More
Want to increase sales within your company? It's not as... Read More
If you've been in sales for any length of time,... Read More
Many business owners and professionals are appalled at the thought... Read More
Congratulations! You successfully sold one or more of your company's... Read More
We all have something in our past we believe someone... Read More
I'll be brief. If not ? I'll negate my own... Read More
Mastering the "art of selling" is simply knowing how to... Read More
It's a common question we come across everyday: why is... Read More
When I first moved to Seattle, I worked for 9... Read More
The quickest way to increase sales is to make things... Read More
Seems almost every situation in our lives is centered on... Read More
My wife and I watched the movie Ray a couple... Read More
1. Spend money on targeted advertising instead of mass media... Read More
We've all heard the term KISS at one time or... Read More
What do we mean by a consultative approach?When you hear... Read More
Imagine...you inquire about a product. The salesperson does everything right.... Read More
Emotion and reason mix very well together to make excellent... Read More
You've probably heard people speaking about someone that he was... Read More
Cold calling may now be outdated. People have become defensive... Read More
Step 1: Get Ready - Create a foundation you can... Read More
Perhaps the biggest challenge faced by salespeople is the problem... Read More
Does this sound familiar? With high expectations, you sent your... Read More
It is always important that you use the right terms... Read More
Losing a sale can be disheartening, especially if you lose... Read More
Ideal clients are the ones who are perfect for you.... Read More
If you've been in sales for any length of time,... Read More
I was thinking about the statement:The Small Business Administration tells... Read More
Do you have any idea what your customers have experienced... Read More
When selling a product to a customer, it is very... Read More
These are the top 7 safety tips that criminals don't... Read More
One of the best projects to undertake as an online... Read More
Making a living in sales can be very rewarding, however,... Read More
You want to increase the flow of sales revenue, but... Read More
There are a number of sales closing strategies that you... Read More
I'm constantly amazed how otherwise smart marketeers become deaf, dumb... Read More
Unquestionably when the word hypnosis pops-up in a conversation or... Read More
Imagine you've just thrown a rock into a pond. SPLASH!... Read More
1. Multiply your marketing and advertising efforts on the Internet.... Read More
I have found that there are two best ways to... Read More
Sales marketing online is an art that you must keep... Read More
My silent fish tank was no more. Enough water had... Read More
You've got yourself 10 seconds to HOOK your prospects or... Read More
1.- REMAIN VERY CLIENT FOCUSED! Not Company focused. Your clients... Read More
Emotion and reason mix very well together to make excellent... Read More
In my youth I landed a job selling encyclopedias door... Read More
Having spent so many years in retail, I always enjoy... Read More
In the last article, we looked at three emotions (besides... Read More
You built a very good web site...You have a great... Read More
Are you tired of excuses? Looking for a persuasion technique... Read More
Ever lost a sale? Of course you have, we all... Read More
So -- you've just gotten off of the phone with... Read More
From surveys and experience, we've noticed many setting excellent goals... Read More
We've all heard the term KISS at one time or... Read More
If a store had a great discount in the middle... Read More
Three qualities are needed to sell anything in life. They... Read More
From a customer's perception, it's easy for a salesperson to... Read More
Sales Training |