Marketing Vs. Sales

Marketing and sales co-exist and work in tandem beautifully if they are allowed to remain as separate entities coming together to achieve results:

DRIVING REVENUE!!

Marketing = SIZZLE ------ Sales = CLOSING

The misunderstanding that marketing and sales are the same causes a downward spiral of events. Sales staff and managers become frustrated, productivity drops, turnover is high, and company image suffers. This "cycle of misunderstanding" perpetuates itself over and over again resulting in lost revenue.

STOP THE CYCLE OF MISUNDERSTANDING!

HOW?

1) Understand that there is a difference between marketing and sales.

What's The Difference?

Marketing is associated with advertising, event planning, community involvement, getting your company name "out there", creating credibility, normally a "people pleaser" personality, with the primary focus on lead generation.

Sales is associated with knowledge and understanding of the value of a lead, understanding the "selling cycle", a well documented sales process (and knowing how to use it), great qualifying questions, developing an atmosphere of trust with customers, listening more than talking, asking for the sale or the next step, great follow-up skills.

The actual skill sets (not personalities) for each of these areas of expertise is different. Most companies evaluate potential sales staff on personalities NOT skills. A critical component in the hiring process should include a skill based evaluation.

2) When recruiting, define well in advance what position you are hiring for ? sales or marketing? Most companies' need both as a team working together.

3) Eliminate untrained or unskilled staff from being involved in the recruitment process. The misconception about sales and marketing being one and the same runs rampant in all industries in all staff involved in the hiring process.

Solutions:

1) Develop a company profile to differentiate skill sets.

2) Create a list of key questions designed to delineate the difference in skill sets of the sales person vs. the marketing person.

3) Provide appropriate training to anyone involved in the hiring process to help them understand the differences to assure you are hiring the right person for the right position.

CEO - United Sales Training (http://www.unitedsalestraining.com), 20 years as a Professional Sales Trainer, Recruiter, Sales and Marketing Manager, Consultant. Dedicated to the "keep it simple" approach. FOCUS: "Training programs designed to help women - tough enough for men."

---

Sales As A Positive Experience

No matter what your age or stage in life, some... Read More

Knowing Your Customers; Closing the Sale

Just because your business is based in your home that... Read More

How To Go Perpendicular In Your Sales Territory

First and foremost are you thinking Strategically? "Do you have... Read More

A Sale in 30 Seconds? Its all in the Greeting

It has been said that a customer makes a decision... Read More

The Choice between Yes and Yes: A Psychological Revelation

Three year old Kara was throwing a tantrum. She didn't... Read More

7 Sales Techniques To Differentiate You From The Competition

You have a choice. You can stand out or blend... Read More

The Reason Why They Buy

If you're a business person you want to sell your... Read More

Closing The Sale

So -- you've just gotten off of the phone with... Read More

7 Safety Tips Every Realtor and Door-to-Door Sales Professional Need to Practice

These are the top 7 safety tips that criminals don't... Read More

Are You a Sales Professional?

Many sellers like to describe themselves as professionals, but what... Read More

Resistance Training for Sales People

What was the quickest rejection you ever got? 2 minutes... Read More

Sales Performance and Motivation: How to Get Your Edge Back

Performance and motivation are like chocolate & peanut butter; the... Read More

Success Secrets Of A Famous Vacuum Salesperson

I have to admit, I have an 'addiction'.Sometimes this addiction... Read More

Method to the Madness of Training Seminars

I arrive with about 350 other guys. We smile at... Read More

Are You Missing Out On Sales Through Fear of Pain? Improve the Persuasive Power of Your Words!

Education plus Motivation is a powerful formula. But how do... Read More

Is It Time To Rethink Your Sales Training Program or Is Your Sales Training Delivering Results?

Sales is still a must for any company who wishes... Read More

Sales and Closing Techniques

One essential criteria of being a successful salesperson is the... Read More

If You Respect Them, They Will Buy -- Closing the Sale

We've all had the unfortunate experience of being convinced by... Read More

Do You Want To Sell More? Then Stop Trying To Be Everything To Everybody!

I know you've heard this a thousand times, but from... Read More

In Sales You Get What You Expect

If your mind is set, you will be unable to... Read More

How To Master The Art And Science Of Super Salesmanship In 3½ Minutes Flat!

Dear Friend,You #1 weapon in advertising will always be...Superior Salesmanship.I... Read More

Separating Yourself from the Crowd (Part One of Two)

Warren Buffet says that insurance is a commodity and price... Read More

How to Sell to the Devils Advocate

There is a car commercial running were a husband is... Read More

Maximize Sales and Minimize Returns with Learning Styles

In the day-to-day operation of an online business we can... Read More

How A Dancing Horse Can Increase Your Sales

"Yeah right!" I thought to myself as I started to... Read More

5 Specific Questions Your Sales Letters Must Answer To Achieve The Best Results

Here's a surefire method to guarantee you achieve the best... Read More

Are You Doing What It Takes To Win More Sales

What does it take to be a WINNER during these... Read More

Better Listening Skills = More Sales

Today's business environment is intrinsically tied together by ongoing information... Read More

Increasing Your Sales FASTER -- Dealing with Ill Think It Over.

Do you frequently hear that from a prospect?"I'll Think It... Read More

Spend More Time Selling

On average a sales person spends less than two hours... Read More

How To Attract Buyers Using The Right Sales Terminology

It is always important that you use the right terms... Read More

The Changing Role of the Sales Consultant

"Leadership rests not only on outstanding ability. It also rests... Read More

Sales and the City

It's all about relationships!Here is how a popular TV show... Read More