10 Expressions to Avoid in Sales Communication

Keeping up with what words are in and out isn't hard. Yet,
with all the other more important things on our to-do list,
it doesn't get remembered easily.

1. Any archaic, stilted words, such as: hitherto, whereby,
thereby, herein, therein, thereof, heretofore.

2. "Kindly advise." As opposed to not kindly advising.

3. "Whereas." Instead use "where" or "while."

4. "Pursuant to." This is too informal for 2004. The
express expired in the 1980s.

5. "As per your request." As per any other way...dah?
Shorten to, "as requested" or "as your requested."

6. "As of today, we are in receipt of" or "we are in receipt
of." Instead, "Today we received."

7. "Please don't hesitate to call." Again a term that went
out in the 1980s. Update it with, "feel free to call."

8. "When time permits." This is great language for a poem
but not sales information. The adjective "time" doesn't
have anything to do with permit. It needs to match people.
Only people use time.

9. "Enclosed please find." Honestly, I don't know when this
one expired, yet it did, so don't use it.

10. "Of even date." This one I thought went out in the
1950s and I couldn't believe my eyes when I received not one
but two sales letter with it included last week. So, I
thought I would put this one for those that missed it back
then.

Bonus: Yet and so -- use them conservatively and only for
impact. They are on their way out as well.

Catherine Franz, past managing partner, now certified life
and business coach specializing in marketing and writing,
Internet and infoproduct development. For other articles,
and ezines: http://www.AbundanceCenter.com.

In The News:


pen paper and inkwell


cat break through


Qualifying vs closing

The art of effective question asking (qualifying) determines the effectiveness... Read More

Do You Know the Emotion Behind the Objection?

Prospects have many reasons (you might think excuses) for not... Read More

How to Sell to the Devils Advocate

There is a car commercial running were a husband is... Read More

Unleash Your Inner Sales Superstar & Win More Business Right Now!

It's a rainy afternoon on a typical mid week afternoon... Read More

The Top 10 Powerful Tools for Growing Sales Through Creating Connection

Your mission as a business owner is to develop a... Read More

Top 5 Characteristics of Great Salespeople

I am a big believer that great salespeople generally realize... Read More

Are You Risking The Relationship for the Sale -- And Then Losing the Sale Anyway?

Losing a sale can be disheartening, especially if you lose... Read More

Sales Discipline: Five Steps To Recover From A Lost Sale

Ever lost a sale? Of course you have, we all... Read More

Secrets That Lead To Failure In Sales

Let's be realistic nobody really wants to be labeled a... Read More

In Sales, Words Just Don?t Compute

In studies conducted by Motivational Systems of West Orange, New... Read More

Six Simple Steps to Increase Sales and Decrease Stress

Have you ever found a lead on a scrap of... Read More

It Is Not The Price That Is Keeping You From Making The Sale

Most salespeople are under the false belief that the lower... Read More

Top 7 Psychological Triggers For Unlimited Sales

Did you know that there are specific psychological triggers you... Read More

Sales Skills for the Non Sales Professional

Have you ever wondered how in the heck you're going... Read More

Three Essential Questions You Must Ask To Make More Sales ? Ignore Them At Your Peril

There's loads of material about making money available on the... Read More

Three Ways To Get A Prospect To Say Yes To Your Offer

Here are three proven ways that will increase your sales:1.... Read More

12 Sure-Fire Steps To Improve Your Retail Sales

The purpose of any business is to bring in customers,... Read More

7 Ways to Get to the Truth: When the Sale Disappears

Based on his most recent e-mail, "Everything looks good --... Read More

Sales Marketing: 10 Sales Marketing Tricks To Explode Your Profits

Sales marketing online is an art that you must keep... Read More

Equal Chance of Winning The Sale? Bah!

Are you going to win this deal? With just less... Read More

How to Make Training and Development a Power Agent for Change

Does this sound familiar? With high expectations, you sent your... Read More

More Sales with Less Selling

Have you ever passed by a bakery display case without... Read More

Getting People to Buy Without Selling

In my youth I landed a job selling encyclopedias door... Read More

The Multiplying Factor In Sales Success

Mark has an attitude! Mark had worked in an operational... Read More

7 Safety Tips Every Realtor and Door-to-Door Sales Professional Need to Practice

These are the top 7 safety tips that criminals don't... Read More

Have You Prepared for Success in Sales?

My wife and I watched the movie Ray a couple... Read More

11 Secrets to Leadership in Sales

In his classic book, "Think and Grow Rich", Napoleon Hill... Read More

Prep Your Customer

When I first moved to Seattle, I worked for 9... Read More

Sales Closing: Dont Close Sales - Open Relationships to Achieve Multiple Sales

A lot is written and talked about in regard to... Read More

Seven Critical Qualifying Questions

Training your salespeople to not waste time working unqualified accounts,... Read More

How Business Coaches Avoid the Yearly Training Feeding Frenzy

What is it with appraisals? In September and October there... Read More

The #1 Lead Generation System of Top Sales People

Developing an abundant supply of targeted referrals is the number... Read More

Three Fast, Short, Simple Ways to Escalate Your Sales

1. Sell an inexpensive product to sell an expensive product.... Read More