Does this sound familiar? With high expectations, you sent your employees or yourself to a training or personal development program. Six weeks later you're not sure if it was worth the investment. What went wrong?In an ever-changing business environment, it's important that you and your workforce are prepared to handle... Read More
This is a stupid question but it has to be asked.Does your sales letter create as many sales as you would like?What proportion of them respond to your advert?What is just as important, how many of those that responded actually purchased your product?How can you improve the response rate?How many... Read More
I put together this little article because, although basic, we all must "master the art of selling". With out this skill, the foundation on which you build your business will not be a solid one. Mastering the "art of selling" is simply knowing how to present whatever it is that... Read More
In the 1990's we lived on a farm in Iowa. Since I grew up in the country, I thought I knew everything there was to know about country living. Imagine my surprise at learning something life changing from a couple of old geese! When we obtained the farm I wanted... Read More
You've got yourself 10 seconds to HOOK your prospects or LOSE them!If you can't make them interested in 10 seconds, there's a good chance you'll lose them forever. So, you'd better shoot it right and "grab" their attention -- fast -- if you don't want them to go to your... Read More
Congratulations! You successfully sold one or more of your company's products or services to a business unit, department, or division of a large organization. Now your manager has tasked you with "account management". If you are not already familiar with account management, you are probably asking yourself the following questions:... Read More
When selling a product to a consumer, one of the things we tend to overlook, is that it is as equally important to sell ourselves.A consumer wants to know that the person behind the product believes in what they are saying, and they want to be convinced that the person... Read More
PEOPLE DO BUSINESS WITH PEOPLE THEY KNOW, LIKE, & TRUST. PERIOD!See for yourself.Let me start by asking you this. Have ever taken your business from one company and given it to another (which sells the same product or service) because you just didn't like the person you were dealing with.... Read More
A Revolutionary 'NEW' Dimension In Sales: Make many more closings in the same amount of time!By Art Nelson and Linda CarlsonPhase IPhase I: Learning the Product is the first thing Paul does as he begins his career in sales. This 'newbie' envisions three major factors that will determine his success... Read More
Mark has an attitude! Mark had worked in an operational capacity in the plant of a mid-western uniform company for over eighteen years. He had held almost every job in the production end of the business, from janitor to purchasing. One morning the owner of the company called Mark into... Read More
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You've got yourself 10 seconds to HOOK your prospects or... Read More
Yesterday I did a sales training program for a great... Read More
We all make mistakes and some salespeople seem to make... Read More
Several weeks ago I asked my Newsletter subscribers to send... Read More
Three qualities are needed to sell anything in life. They... Read More
Implement these smart sales marketing secrets and you'll be capable... Read More
Most salespeople are under the false belief that the lower... Read More
Wouldn't it be nice if there were an inexpensive method... Read More
1.- REMAIN VERY CLIENT FOCUSED! Not Company focused. Your clients... Read More
Why are some sales pitches more persuasive than others? Are... Read More
1. They talk instead of LISTEN. Too many salespeople monopolize... Read More
Training your salespeople to not waste time working unqualified accounts,... Read More
Congratulations! You successfully sold one or more of your company's... Read More
Some people say we live in the Information Age.I call... Read More
It's all about relationships!Here is how a popular TV show... Read More
How do you persuade someone to do what you want... Read More
Let's be realistic nobody really wants to be labeled a... Read More
Selling is everyone's lifeblood whether they realize it or not.... Read More
Selling arwork is easy when you follow a road map.... Read More
Many of us in sales are taught to believe that... Read More
It has been said that a customer makes a decision... Read More
1. Determine your current situation. How are you currently positioned... Read More
Three year old Kara was throwing a tantrum. She didn't... Read More
Have you ever eaten a soft taco? The shell isn't... Read More
1. You could end your ad copy with a discounted... Read More
The art of backend sellingThe backend sale can be more... Read More
"There are three kinds of salespeople; those who make things... Read More
You must be able to coordinate your sales talk to... Read More
There is little doubt that eLearning has not achieved the... Read More
Contrary to many of the books on how to be... Read More
When I researched the field of using personality inventories to... Read More
1. Find a strategic business partner. Look for ones that... Read More
We all make mistakes when selling our product or service.... Read More


7 Phrases You Can't Say in Sales (Because They Will... Read More
Having excellent persuasion skills is one of the most important... Read More
Bill Brooks of The Brooks Group wrote an article several... Read More
For those of us working in the exciting world of... Read More
Have you ever tried to explain to someone what you... Read More
If you're a business person you want to sell your... Read More
Marketing and sales co-exist and work in tandem beautifully if... Read More
In happens every year in June.Six months down and six... Read More
"The Close" is sales jargon for the bit where you... Read More
Prospects have many reasons (you might think excuses) for not... Read More
"Ask, and you shall receive", a biblical principal that offers... Read More
Look at your marketing material. Now, is there something missing?... Read More
"I need more clients!" wails Steve, a 32 year old... Read More
I am writing this at the Philadelphia Airport on my... Read More
I was thinking about the statement:The Small Business Administration tells... Read More
Since 1990 I have focused on the three primary barriers... Read More
Have you ever gone into a newsagent, picked up a... Read More
You do have a "Pipeline" don't you? You know, the... Read More
Here's the thing... you still have to make every marketing... Read More
Sales drive revenues, and revenues drive companies. Companies, then, are... Read More
Some people say we live in the Information Age.I call... Read More
Prospecting for future customers can be fun if you approach... Read More
My experience has taught me that people want to buy... Read More
You want to increase the flow of sales revenue, but... Read More
It's the prospect. If stalls and objections frequently come up... Read More
Three year old Kara was throwing a tantrum. She didn't... Read More
Why are some sales pitches more persuasive than others? Are... Read More
In my youth I landed a job selling encyclopedias door... Read More
Perhaps the biggest challenge faced by salespeople is the problem... Read More
One of the most difficult things we deal with as... Read More
The "Three Cs" in building customer relationships are a key... Read More
The next time you're shopping for clothes in a department... Read More
Have you ever wondered what type of saleswoman you are?... Read More
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