Tips for Increasing Your Profits with Gift Certificates
Offering gift certificates is an excellent way of increasing sales by solving your customers' gift-giving problems. Often people would like to give your products as gifts, but are hesitant to choose a specific item for someone.I'm a jewelry artist, and when I realized I was losing sales to these potential... Read More
Letting Them Use Plastic
Obtaining merchant status will help to increase your sales. Consumers are becoming creatures of convenience; when dealing with businesses-large or small-they desire ease of transaction. That most frequently translates into the ability to pay for services rendered or product purchases via credit card. Small businesses are often denied merchant status... Read More
How to Make Sure You Sell More!
Make sure you target women. It's true for almost anything you are selling. According to Women Mean Business: The Secret to Selling to Women, eighty percent of all checks written in the US are written by women and they purchase 80-% of all consumer goods in the U.S. That's not... Read More
The Benefits of Display Mannequins
Mannequins are primarily used in stores to display clothing. A display mannequin is usually a full-size dummy in the shape of a person. A display mannequin will normally include all parts of the human body including a head and feet. Display mannequins can be made of several different materials, including... Read More
Top Seven Ways to Write An Order-Pulling Sales Letter
Ready to put your Web pages up? Ready to sell a lot more products and services? If you're not getting the sales, you want you may want to think "makeover." Whether you're just starting or doing a web makeover, you need to Power Write your sales letters.Before you call your... Read More
Freebies
Freebees--Freebees--FreebeesWHY PAY, WHEN "YOU CAN HAVE IT FOR FREE?"There are all sorts of things that we would like to have but we cannot always afford them. That is where Freebees come into play.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~People will tell you that there is no such thing as a 'free lunch.'I don't know who first... Read More
Going Global: Communication Across Mental Boundaries
A completed communication consists of a sender and a receiver. If there is just a sender - like in a pitch, or a lecture, or a commercial, or advertisement, or even a newsletter - it's not a communication, but an assertion, or a monologue, or an opinion.Sometimes, when we have... Read More
Turn Your Wisdom Into a Workshop
The Technical Revolution has done a lot for us -- we merely have to pick up a phone or send an email to conduct business. Yet, there still is no substitute for live, personal appearances when you want your teaching to count, and that's why I love workshops. Your participants... Read More
A Brief History of the Sales Profession
The formula for defining a "profession" is similar throughout many disciplines, including: accounting, education, engineering, law and medicine. These professions all have codes of ethical conduct, a definition of their scope, and standards of practice for their members, which include some or all aspects of academic preparation, accreditation, certification and/or... Read More
How to Write Testimonials that Sell CDs Like Magic
"Which is your best CD?"Ever get that question? My band has five CDs that we sell at shows, and I get that question all the time. People rely on the suggestions of others to determine what they are going to buy. They trust the opinions of others to help them... Read More
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Your Proposal Was Rejected... But Why?
When a request for proposal (RFP) comes in, you get... Read More
Why I Hate (Most) Benefit Statements
Benefits are what motivate people to purchase from you, right?... Read More
Keep the Referrals Coming
A key method of our survival in the business and... Read More
Why Executives Wont Take Your Call
Do you hang up on telemarketers? 9 times out of... Read More
Lance Has What It Takes
Lance has what it takes and then some.Did you know... Read More
Before They buy What You Say - 10 Steps To Selling Yourself
You are the productWe're all in the selling business whether... Read More
Aikido and The Art of Cold Calling
Imagine being in a crowded concert or bar. All of... Read More
Schedule Telemarketing Time For More Success
Telephone canvassing, or cold calling, is the practice of sitting... Read More
An Ideal Selling Situation
The largest sale that I ever closed was negotiated over... Read More
How Many Ways Do You Have To Justify Your Price?
If you were selling a mansion, and you were selling... Read More
Health Insurance Lead and Health Insurance Leads
Health insurance lead generation systems provide a stead stream of... Read More
Sales 101: Handling The Angry Customer
I am often reminded of the following true story whenever... Read More
Caring - The Secret Sales Strategy
Sales information resource Just Sell, calls caring "sales love". Here's... Read More
Sell With KISS, As In Keep It Simple, Stupid
One of the most useful and fundamental communications lessons that... Read More
Handling Objections
HANDLING OBJECTIONSSales presentation is not always going to be plain... Read More
The Most Important Word in a Business Letter
What do you think it is? Many experts insist it's... Read More
Why Should I Buy From You?
Virtually every business you contact has this question in their... Read More
Book Yourself Solid
THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN... Read More
The Email Blow-Off
This week's article is my response to a question by... Read More
Reviving Dead Clients
Most consultants I've talked to don't spend any time trying... Read More
The Force That Drives Buying Decisions
What do people buy? They don't buy your wonderful presentation.... Read More
Expert Qualities in Sales
If you went to see your doctor, and he mentioned... Read More
10 Tips To Overcome Your Fear Of Selling
Ahh. Selling. Sometimes, this is a word that is dreaded... Read More
Can You Use Hynotic Like Statements To Sell More Products?
As I become more successful with my internet business I... Read More
Unique Selling Propositions
If you have competitors, then you should have at least... Read More
Great Telephone Skills
Having good telephone skills is crucial as the call may... Read More
Touchdown! Closing Skills for Successful Selling
It's early January 2004. The Green Bay Packers are just... Read More
Top Seven Ways to Write An Order-Pulling Sales Letter
Ready to put your Web pages up? Ready to sell... Read More
Cold Calling Pressure Reduction
Who likes cold calling? Most salespeople don't like cold calling,... Read More
Focus on a Trade - Not a Discount
Smart buyers will always ask for a better price. Unfortunately,... Read More
?The Power Of Consumer Opinion, & How To Profit From It!?
Selling is just a whole lot easier when you know... Read More
The Art Of Cold Calling
I know, don't groan. You have to do them if... Read More
Use Pain To Get Commitments
Whenever I speak with new salesreps and entrepreneurs, I hear... Read More
What Successful Sellers Know - Others Dont ... The Subtle Art of Closing
Ask any salesperson, "At what point in the selling process... Read More
The Email Blow-Off
This week's article is my response to a question by... Read More
Are You REALLY Listening?
Being a good listener requires more than just keeping quiet... Read More
Get the Most Out of Your Current Customer
The customers you already have could be your biggest lead... Read More
Tapping The Potential Of Your Customers
Business owners of long standing know the cardinal rule "take... Read More
Breaking Through The Comfort Zone Barrier
After completing a workshop on personal productivity or time management,... Read More
Sales Letters - How to Write Them
You could just send out your brochure to potential customers... Read More
Looong and Boooring Sales Letters
You have all seen them,the sales letters that never ends.... Read More
Going Back To Get Ahead
Have you ever run DOWN an escalator that was going... Read More
60 Ways to Increase Your Mail Order Catalog Sales
This article is meant to inform. Please don't construe this... Read More
10 Amazing Product Selling Formulas
1. Sell your products at a wholesale price to retail... Read More
Your Direct Mail Sales Letters Must Differentiate You
For two winters I heated my house with an old... Read More
The Never Ending Sale
Once you have added a new customer to your book... Read More
How to Make Sure You Sell More!
Make sure you target women. It's true for almost anything... Read More
3 Ways To Sell and Have Fun Doing It
There are many ways to sell and have fun doing... Read More
Success Reloaded: The Matrix
So the other day I'm watching the movie The Matrix,... Read More
How Many Ways Do You Have To Justify Your Price?
If you were selling a mansion, and you were selling... Read More
Are You Scaring Your Customers Away?
"Hello, is (pause) puh-TREE-shuh home?"So started my weekend lesson in... Read More
Hate Follow-Up Phone Calls To Hot Prospects Who Won?t Call You Back? Stop Calling!
We all learned in Sales 101 we must follow up... Read More
An Introductino to Insurance Lead Generation
It is vital that insurance salespeople have a steady stream... Read More
Write On The Money: The Ten Commandments (Plus Five) Of Profitable Sales Letter Writing
According to the Direct Marketing Association, in 2003 U.S. direct... Read More
Business is Great; I?m Just Not Selling Anything!
Awhile back you had a great idea. An idea that... Read More
7 Strategies for Writing Fundraising Letters
Writing fundraising letters can be an effective way to request... Read More
Build & Protect Your Confidence
I can remember the first time that I had to... Read More
The Biggest Mistake In Selling!
Some trainers and sales managers teach that there are prospects... Read More
Revenue Growth Through Alliances
Any company in today's global economy must eventually face the... Read More
Do You Have Enough Prospects To Make Your Numbers?
Several years ago I worked with a CPA who wanted... Read More
Why People Use Long Sales Copy
Have you ever wondered why some people use long sales... Read More
Selling for Beginners
Speak to almost any self employed professional and most of... Read More
The Top 10 Ways to Add Extra Value
Everyone wants the best possible value in every transaction, but... Read More
Doomed Before You Dial?
Several weeks ago, I conducted a "Mastering the Cold Call"... Read More
Six Simple Steps for Getting More Applications
When I first started out as a loan officer, one... Read More
Selling ? Remember These Ten Rules and Succeed
There are thousands of books and seminars on how to... Read More
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