Your Ad -- Who Cares?

Junk mail. We all get it. And it goes straight to the trash can. How do you make sure your marketing piece doesn't end up in the round file?Give it the 'who cares' test. You have approximately five seconds to get your prospect's attention. Make those five seconds count! ... Read More

Aamazing Tips To Increase Your Sales

1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.2. You could upsell to your customers. When they're at your order page, tell them about a... Read More

Build & Protect Your Confidence

I can remember the first time that I had to get new customers from a cold start. I was a sales rep at IBM. I had only been selling for a short while since graduating from college, and I didn't really know what to do. When I started working for... Read More

Handshake Intimidation

In some situations, attempting to intimidate the other person will actually increase the amount of rapport you gain with them. CEO introductions, meeting other salespeople (and competitors), and sales job interviews come to mind. Other times its just plain fun to assert a little power in a situation. Here's... Read More

Plan For Your Next Trade Show Appearance To Be A Success

Most people who consider trade show planning think of it in terms of logistics planning. In other words planning for details like finding an exhibit, producing graphics, shipping the exhibit to the show, ordering services, etc.But seeing the full potential of a trade show program for your company requires a... Read More

The Top 10 Ways to Add Extra Value

Everyone wants the best possible value in every transaction, but each of us defines "value" in different ways. Some customers want the lowest price, while others will place a higher value on reliability, convenience or things like color, popularity (think Pokeman cards!) or durability. The challenge for business is to... Read More

Why Write a Sales Letter for Each Product?

Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short... Read More

How To Get Rich Giving Away Something Free

The best of all worlds is to have a product you can give away free and still make money. That world exists. The product need not be expensive or elaborate. It can be something simple - a sticker with a happy face, a pen with a logo, or some other... Read More

Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?

Have you ever sat through a movie and got to the point when you counted the minutes till its ending? Unfortunately, you can't speed it up or leave it for another show (although, some people do try switching movies). When long Web copy leaves your eyes glazing in that same... Read More

Leave a Better Voice Mail Message

Yesterday I received a call from a financial planner named Richard doing a cold call. My policy is to always return those calls which help me to understand why I would personally benefit from doing business with a sales person. This one didn't, so it ended up getting deleted.This is... Read More

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Restaurant Pressure Washing

Many pressure washing companies try to stay away from the... Read More

Powerful Words

Hi, I'd like to discuss the most powerful words you... Read More

Overcoming the Fear of Selling

For many of you the Fear of Selling is a... Read More

Stuff We Make Up About Our Prospects

? Go through the "no's" to get to "yes." ?... Read More

Aamazing Tips To Increase Your Sales

1. When you make your first sale, follow-up with the... Read More

Creating Intense Emotions That Motivate People

Ever wish that your presentations could be as much fun... Read More

The Problem With Technology At The Point Of Sale In Financial Services

BackgroundThere's a conundrum that currently exists between the customer and... Read More

Aikido and The Art of Cold Calling

Imagine being in a crowded concert or bar. All of... Read More

The Top 10 Myths About the Sales Profession

Myth 1: Sales People are all Shady!In the Broadway play... Read More

A Quick and Simple Tip For Gaining Customers

In the course of my career, I've had to deal... Read More

Obtaining Self-Confidence

A reader recently asked me the following: "I enjoyed the... Read More

How To Get Rich Giving Away Something Free

The best of all worlds is to have a product... Read More

?The Power Of Consumer Opinion, & How To Profit From It!?

Selling is just a whole lot easier when you know... Read More

How to Revive a Dead Lead

It's easy to spend days, weeks, or months speaking with... Read More

Sales 101: Handling The Angry Customer

I am often reminded of the following true story whenever... Read More

Consumer Effort And The Purchase Decision

It is a basic tenet of behavioral psychology that people... Read More

How To Dramatically Improve Sales Closing Ratios

A closing question asks for a final decision. A trial-closing... Read More

2 Steps to Sales Success

You have just walked out of the office of a... Read More

Using Emotion for Persuasion

The other day, I received the last issue of a... Read More

Dress as Though You Mean Business

Could casual Friday be undermining your leadership ability?One of the... Read More

Understanding The Corporate Buyer

Selling your services to corporations is an attractive proposition. The... Read More

7 Ways to Stop Selling & Start Building Relationships

Sometimes we can all use a friendly reminder to keep... Read More

Improve Your Sales Closing Ratio

Occasionally EGOPOWER readers send me questions or topic suggestions that... Read More

UK Sales and Marketing Terminology

Terminology / AcronymsABC figures: This is the independently audited sales... Read More

Telephone Techniques

TELEPHONE TECHNIQUESSelling face to face is different from selling on... Read More

The Wall of Defensiveness: 7 Ways to Tear It Down

Have you ever gotten frustrated when you realize that your... Read More

Customer Service Revival

Value is in the Eye of the BeholderSales today is... Read More

Value-added Selling?

"Value-added." That word is used so much it has become... Read More

Selling Against Goliath

Selling Against Goliath?How to Take on the Big Guys and... Read More

How to Sell High Tech Solutions

Many companies are looking to improve upon the speed, security,... Read More

Selling Commodities

"How do you create a perceived value to differentiate yourself... Read More

The Struggle to Decide: The Paths Customers Take to Solve Problems

Usually my essays discuss the issues that the 'sales' method... Read More

Selling -abilities : Part 2

In the last article... Read More