Make no mistake that emotions are the driving force behind sales, and customers making buying decisions can be influenced through visual elements towards a particular behaviour or emotion that will encourage more sales.
Not convinced? Have you noticed that a lot of restaurants are decorated in/heavily feature reds and/or oranges? Still not convinced?
Pizza Hut
Frankie & Bennys
Burger King
Little Chef
TGI Friday
Bella Pasta (one of the few to focus on Orange rather than red)
These major players understand the psychology behind colour and its relationship to marketing which dictates that red and orange specifically encourage restaurant patrons to eat faster; thus yes you guessed it ? increasing sales within the same period of time.
Red is known as an emotionally intense colour, stimulating a faster heartbeat and breathing. Orange is also an emotional stimulant.
It's entirely possible you are suddenly frantically realising that you haven't considered this at all when choosing your brand design and associated marketing materials and are now wondering whether you are maximising your sales through the use of colour psychology.
Luckily there's no need to panic and start planning a complete (and potentially expensive) re-branding exercise.
Even if you didn't initially consider this, it's not too late to do something about it, there's no reason why you can't work with your existing brand colours and perhaps work new colours into your scheme that will work harder to encourage those sales ? infiltrating the correct colours through your brochures, web site, stationery and so on.
This way you use colour psychology to strengthen your message yet whilst keeping the same brand that customers may have already become accustomed to seeing and have already 'bought into'.
Now that you are aware that you can do something about your glaring error ;-)) ? here are some tips:
1. Culture: If you trade globally, remember that colours can have a different interpretation in different cultures ? for example in Chinese culture, white is the colour of death.
2. Shopper Habits ? Apparently impulse buyers lean towards red-orange, black and royal blue, and those who plan ahead prefer pink, teal, light blue and navy.
3. Status - Colour preference is influenced by our standard of living; brighter bolder colours appear to attract those on a lower income, whilst those targeting higher income brackets should use more subtle colours.
4. Geography ? The geographical location of your target market should be considered when making colour choices; those in Latin America for example will prefer stronger colours, whilst those in colder regions are attracted to neutrals.
Finally, in many cultures the following colours have the following marketing potential:
Red ? The colour the eye perceives the quickest (although apparently research has indicated that middle aged and older people can find it hard to see this colour). Red can represent energy, speed, anger, danger (blood), excitement, strength, sex.
Blue ? A cool colour preferred by most Europeans, especially men, it can hint at trust, and reliability.
Yellow ? Warm and stimulating like the sun, and encourages feelings of happiness, especially preferred by young people if not used in excess. Can also be associated with betrayal however.
Orange ? A warm vibrant shade without being reminiscent of danger or aggression as in red, good for encouraging impulse purchases.
Green ? Fresh and cool; associated with nature, growth, and hope, but also with illness and superstition.
Purple ? Has links with religion (Cardinals), and can also be seen as a royal colour and therefore is often linked with spirituality and dignity.
Pink ? Soft, nurturing, and security and is used a symbol of love and sweetness. Too much pink can be seen as childish.
White ? Purity, cleanliness, and is associated with nature and light. Take care; in Asia this colour is connected with mourning.
Black ? Can see seen as sophisticated, and elegant, or mysterious but does symbolise death and the occult also, however if used in the right way (as it is often used with prestige/luxury products), such as when combined with gold, it can create a chic exclusive feel.
Gold ? Prestigious and royal colour; expensive.
Silver ? Can also be prestigious if used correctly, or to impart a 'scientific' association.
http://www.trulyace.com
Copyright Truly Ace
Creative Unique Design Services
Logo Design - Graphic Design - Digital Illustration
Just about every clothing store uses mannequins. There are many... Read More
It is important that organizations find other companies to do... Read More
Imagine you just met someone new. The formalities of names,... Read More
A challenge facing many businesses is how to maintain a... Read More
Speak to almost any self employed professional and most of... Read More
What do you think it is? Many experts insist it's... Read More
Sales information resource Just Sell, calls caring "sales love". Here's... Read More
Neil Rackham turned the world of high-ticket salesmanship on its... Read More
The leads marketing delivers to the sales team never seem... Read More
In my professional experience as a sales and marketing coach/consultant,... Read More
I would like to share a disturbing little secret with... Read More
Would you pay $12,500 to discover the keys to great... Read More
Writing fundraising letters can be an effective way to request... Read More
Myth 1: Sales People are all Shady!In the Broadway play... Read More
Special Requirements for Reprint: we ask only that you include... Read More
We all learned in Sales 101 we must follow up... Read More
Let me create a picture for you. This is the... Read More
Having good telephone skills is crucial as the call may... Read More
The fastest way to get a decision made is to... Read More
You stand there, in front of your great presentation material,... Read More
Any company in today's global economy must eventually face the... Read More
Alexander Graham Bell once said, "When one door closes another... Read More
Successful salespeople have the ability to turn the customers they... Read More
It's early January 2004. The Green Bay Packers are just... Read More
An attractive woman has a decided advantage as sales representative... Read More
Part I of this article explored how strategies of Neuro-Linguistic... Read More
Strategies to help produce your brochure, advertisment or direct mail.... Read More
Our world of selling is closed off from other areas... Read More
Telephone canvassing, or cold calling, is the practice of sitting... Read More
You can make a difference in the second half! You... Read More
The other night I was watching a classic western from... Read More
What do the words that you use say about you?... Read More
Selling is a tough job, and sometimes you may need... Read More
There are many ways to sell and have fun doing... Read More
How much extra money could you make by closing just... Read More
"I'd love to work with you, but?"How many times have... Read More
Health insurance lead generation systems provide a stead stream of... Read More
VOICEThe Image the customer has of the Salesperson is vital.... Read More
I learned something very interesting this week. Thankfully, what I... Read More
Do you know your conversion rates? Conversion rate is the... Read More
The main reason for buyer resistance and selling stalls boils... Read More
A closing question asks for a final decision. A trial-closing... Read More
A mobile auto detailer and their profits are tied to... Read More
Yesterday I received a call from a financial planner named... Read More
Want to build a successful incentive program for your company?... Read More
Most consultants I've talked to don't spend any time trying... Read More
For the past months, maybe a year, I've been hearing... Read More
If you need to hold a fundraiser and don't know... Read More
As a result of providing marketing consulting, training and coaching... Read More
If you asked me to point to the heart and... Read More
This is a stupid question but it has to be... Read More
By a show of hands, how many of you grew... Read More
Selling To Women - Selling To Men - It Isn't... Read More
Color psychology is the biggest question I receive on a... Read More
Successful salespeople have the ability to turn the customers they... Read More
Have you ever asked yourself, now how did I let... Read More
A key method of our survival in the business and... Read More
The sales letter you can't put down?the advertising copy that... Read More
Who among us is not already up to here with... Read More
Normally in this column I dispense highly-intelligent small business advice... Read More
You may not realize this, but when if you are... Read More
Ever feel like you were "just a salesperson"? I think... Read More
Many companies are looking to improve upon the speed, security,... Read More
Last minute discounting has become so prevalent that many companies... Read More
Junk mail. We all get it. And it goes straight... Read More
Obtaining merchant status will help to increase your sales. Consumers... Read More
Sales |