You are the productWe're all in the selling business whether we like it or not. It doesn't matter whether you're a lawyer or an accountant, a manager or a politician, an engineer or a doctor. We all spend a great deal of our time trying to persuade people to buy... Read More
Zig Ziglar use to say in seminars and on tapes that nothing happens until someone sells something. I had never really understood how absolutely true that was until I got into franchising and saw how one franchise sale could add jobs to the economy, provide great service to a community... Read More
So, you are taking your products and heading to a trade show, but this year you want to make your trade show booth popular in order to garner more business and have no idea how to do it. Actually, it really is quite simple to make a popular trade show... Read More
"If you do anything foolish or try to get out of the car we will shoot you" were the terse words which hung in the air like a bad smell.The small car was being driven at over 120 KPH down the dark roads and highways. Beside me - at the... Read More
As I prepare this issue of this Newsletter, at 37,000 feet on my way to Greenville South Carolina, the east coast is being battered by a Hurricane.All hurricanes seem to start out as a blip on a distant radar screen. It grows in size and intensity as it draws closer... Read More
ReferralsA substantial part of your business can come from referrals. The key is to provide extraordinary customer service and educate your clients and influencers to this fact. You must actively cultivate referrals; otherwise you're just leaving it to chance.Referrals Start with Great ServiceThe foundation of great referrals is great customer... Read More
Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee's retirement, an incentive event for company's... Read More
I know, don't groan. You have to do them if you want to get properties and make money. Believe me, I used to hate cold calling. For those of you that have read our book, "Who Makes It Happen: Back On The Road To Success With Creative Real Estate", remember... Read More
For two winters I heated my house with an old fashioned woodstove. I learned the art of reviving a bed of dying coals each chilly winter morning, adjusting the kindling, firewood and dampers just right so that the stove would heat my turn-of-the- century farmhouse for the longest period possible.I... Read More
We all have people whom we find difficult. We don't understand them, connect with them, or even talk comfortably with them. But, when we own a one person business, seeing someone as difficult gets in the way of our selling effectively and their buying wisely.It is easy to blame the... Read More
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In some situations, attempting to intimidate the other person will... Read More
Sean works for a major telecom company.During one of our... Read More
For two winters I heated my house with an old... Read More
There are many tactics and techniques that go into converting... Read More
An important part of your business plan should be to... Read More
Business owners should be more like doctors.Forget selling and start... Read More
If you asked me to point to the heart and... Read More
When it comes to buying mortgage leads, there are many... Read More
Business owners of long standing know the cardinal rule "take... Read More
Selling With Purpose What is it about selling that makes... Read More
Have you ever stepped your way through the sales process... Read More
So it's finally come time to sell the business. After... Read More
Sometimes we can all use a friendly reminder to keep... Read More
It's early January 2004. The Green Bay Packers are just... Read More
Products for sale need to be displayed in a manner... Read More
In my opinion, one of the biggest skills of being... Read More
Offering gift certificates is an excellent way of increasing sales... Read More
People ask me, "What should I charge?"I say, "Ask your... Read More
By a show of hands, how many of you grew... Read More
How many sales opportunities have you lost to competitors who... Read More
When I write sales letters for my clients, one rule... Read More
Do you know your conversion rates? Conversion rate is the... Read More
1. Make telephone callsFew things are more terrifying than the... Read More
Many mannequin manufacturers sell their mannequins in wholesale. This means... Read More
Ready to put your Web pages up? Ready to sell... Read More
Myth 1: Sales People are all Shady!In the Broadway play... Read More
"THE ANSWERS (1 - 5) ARE HERE!!!"Question 1) List the... Read More
Writing good sales copy is not an art, it is... Read More
All customers have a choice to make. Sometimes that choice... Read More
Everybody is familiar with the old retail chant, "Location, location,... Read More
I'll play a seller, using conventional selling methods, selling something... Read More
"I'd love to work with you, but?"How many times have... Read More
The time comes for all mortgage brokers and loan officers... Read More
Keeping the 80/20 rule in mind; that is that 80%... Read More
Web sites exist for essentially two purposes. The first is... Read More
Who among us is not already up to here with... Read More
I've been training in countries outside the U.S. recently, and... Read More
You know that word of mouth can grow your business.... Read More
I've recently been hearing sales companies talk about how they... Read More
So, you are taking your products and heading to a... Read More
"If you don't think well of yourself, no one... Read More
How do you respond when an absolute stranger calls, at... Read More
You could just send out your brochure to potential customers... Read More
There are many ways to sell and have fun doing... Read More
The customers you already have could be your biggest lead... Read More
A challenge facing many businesses is how to maintain a... Read More
How many times have you heard that you gotta get... Read More
HANDLING OBJECTIONSSales presentation is not always going to be plain... Read More
Prospecting is the engine that propels anyone in sales. Without... Read More
Many participants in my programs ask how to deal with... Read More
The most effective prospecting techniques were revealed in the August... Read More
Recently I was out trail running along the South Fork... Read More
The largest sale that I ever closed was negotiated over... Read More
How do you get people's attention and build their interest... Read More
While living in the technology age where everything is computerized,... Read More
Sales letters, sent via e-mail or snail mail, are an... Read More
This issue's topic was suggested by a sales rep for... Read More
There's a direct correlation between sales experience and prejudging. The... Read More
If Chicken Little were alive today he wouldn't be running... Read More
When I write sales letters for my clients, one rule... Read More
I'll play a seller, using conventional selling methods, selling something... Read More
In the course of my career, I've had to deal... Read More
The purpose of a 1- or 2-hour seminar is to... Read More
Awhile back you had a great idea. An idea that... Read More
A completed communication consists of a sender and a receiver.... Read More
Ever wish that your presentations could be as much fun... Read More
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