Ready to put your Web pages up? Ready to sell a lot more products and services? If you're not getting the sales, you want you may want to think "makeover." Whether you're just starting or doing a web makeover, you need to Power Write your sales letters.
Before you call your Web master to design your web site, you want to be sure you have great sales copy for each product or service you want to sell.
What Doesn't Sell
-big pictures
-my mission
-my bio
-subscribe to my ezine
-dark colors
-a lot of script
-page takes more than 10 seconds to load
In my first Web site, I made many mistakes. Sales for six products didn't go over $200 a month. For the second Web site, each product, and service sales letter gave my visitors reasons to buy. Sales were $75 the first month, and in four months, they reached $2265. The next year they went to 3000 and each year after, over $4500.
Sales letters Sell! Here's 7 Sales Letter How-To's
1. Start the Letter with a Benefit-Driven Headline.
In a large Times Roman font, put up a question or benefit-driven headline that grabs your visitor by the collar. For example, "Want a quick and easy way to quadruple your Online Income in Four Months?
If you answered, "yes" to yourself, this headline succeeds, because you will keep reading. If you said, "No, I don't believe this, "but I'm curious where this is going," the headline still succeeds. This headline should lead right into the benefits of your product or service.
2. Add the Top Five Benefits of your Product or Service in Bullet Form.
To define your top benefits start with a list of problems your client or customer wants solutions for. Your answer for your particular audiences problem is the benefit. Benefits sell.
Examples: Save time or money; Build Business, Create better relationships, Create more health, Develop your spirituality.
Too many professionals and business people assume features are what sell. Be sure to include both benefits and features in every sales letter. Example: Imagine 1000's of people reading your book next month by using the "Essential Nine Hot-Selling Points." (Benefit ? book sales; feature-the Marketing how-tos)
3. Address your Potential Buyer's Resistances.
Remember to tell a background story of where your audience is NOW so they will emotionally connect with your solutions (the product or service). Let's say they want to write an eBook or print book to make themselves the "expert," make life-long passive income, or share their unique message.
Many people don't write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter addresses their concerns and shows these potential buyers why they need to write a book to brand their business or share their message. You show them how they can become an excellent author and make their books more salable, while building their practice and profits.
4. Sprinkle Testimonials Throughout your Sales Letter.
Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If these people are happy with your product or service, they will be too.
Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Make the testimonials stand out with a different color background. A photo plus the blurb adds power.
5. Offer your potential customers three or four chances to buy.
They may have already decided to buy before coming to your sales letter, so offer a "Buy Now" button near the top of the sales letter. Offer more buying opportunities along the way after a list of benefits and features for your product or service.
6. End your Sales Letter with your 100% Money-Back Guarantee.
"This product comes with a 100% Money Back Guarantee. Read this book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"
7. Make your Sales Letter Credible.
Make sure your free bonus reports are not worth more than the price of your product. Would you believe this offer "order this $49 book now and receive 4 special bonus reports worth $395?"
Make sure you have written the best sales letter you can. Polish it with a professional editor. Test it after a month. If you haven't increased sales, you may need to revise Web site sales letter.
Without a sales letter for your potential customers you leave them bored, non-inspired, and without enough information to make that decision to buy. Your precious visitors will leave your site, never to return.
Judy Cullins ©2005 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.
Email her at Judy@bookcoaching.com
Phone: 619/466-0622 -- Orders: 866/200-9743
Selling a service isn't the same as selling a product.... Read More
Long-term sales success has less to do with skills or... Read More
TELEPHONE TECHNIQUESSelling face to face is different from selling on... Read More
Most salespeople I know consider cold calling a dreadful, but... Read More
When you are in sales and you come across a... Read More
No matter what you sell--products, services, or causes--one of the... Read More
Hello everyone, hope your day is going well! I know... Read More
You know that word of mouth can grow your business.... Read More
Offering gift certificates is an excellent way of increasing sales... Read More
You can make a difference in the second half! You... Read More
You have just walked out of the office of a... Read More
It is important that organizations find other companies to do... Read More
Direct sales can be your ticket to a profitable home-based... Read More
Knowing what to do when meeting a prospective client forlunch,... Read More
Most consultants I've talked to don't spend any time trying... Read More
Hello Everyone: Here's a unique look at learning how tosell:... Read More
You arrived on time and completed your calculations. You worked... Read More
Why should you describe your business to others in 5... Read More
When a request for proposal (RFP) comes in, you get... Read More
Doing business over meals is a ritual that has existed... Read More
"Accepting the consequences, good or bad, will free you; take... Read More
It's early January 2004. The Green Bay Packers are just... Read More
Wherever you turn these days you'll find articles covering every... Read More
In my opinion, one of the biggest skills of being... Read More
Selling your products at shows can be difficult when you... Read More
Successful salespeople have the ability to turn the customers they... Read More
1. Make telephone callsFew things are more terrifying than the... Read More
Any time a clothing store opens or expands, they must... Read More
What do the words that you use say about you?... Read More
You could just send out your brochure to potential customers... Read More
Former General Electric CEO and legendary manager, Jack Welch, nailed... Read More
The other night I was watching a classic western from... Read More
If you went to see your doctor, and he mentioned... Read More
First - being before all others. Fast - moving or... Read More
It is vital that insurance salespeople have a steady stream... Read More
When you are in sales and you come across a... Read More
1. Sell your products at a wholesale price to retail... Read More
Freebees--Freebees--FreebeesWHY PAY, WHEN "YOU CAN HAVE IT FOR FREE?"There are... Read More
Part one of this article is available at ... Read More
Last issue we talked about what motivates people to buy... Read More
Sales is all about negotiating. You are negotiating from the... Read More
What methods can we use to install confidence into your... Read More
If you asked me to point to the heart and... Read More
A mannequin head is a life-size head that includes all... Read More
Your prospect is in the market for a widget, just... Read More
Will you do just about anything, including sending out hundreds... Read More
When it comes to effective selling, one simple fact never... Read More
Its official. The news just came out. Yes, we are... Read More
You have just walked out of the office of a... Read More
A lot of effort is put into getting new clients.... Read More
All customers have a choice to make. Sometimes that choice... Read More
Recently I wanted a new lawn mower as we have... Read More
There are several ways to get your information into the... Read More
Obtaining merchant status will help to increase your sales. Consumers... Read More
People ask me, "What should I charge?"I say, "Ask your... Read More
Make sure you target women. It's true for almost anything... Read More
Do you have 5, 10, or 20 years of sales... Read More
If you plan to do sell your product or service... Read More
At-ti-tude, n.One of Webster's dictionaries describes the word attitude as:a... Read More
So it's finally come time to sell the business. After... Read More
Business owners should be more like doctors.Forget selling and start... Read More
As a result of providing marketing consulting, training and coaching... Read More
The difference between antique or vintage store fixtures and used... Read More
HANDLING OBJECTIONSSales presentation is not always going to be plain... Read More
You stand there, in front of your great presentation material,... Read More
Barter is becoming an increasingly popular method of commerce. The... Read More
Sales |