A Little Something Special Goes a Long Way

Keeping the 80/20 rule in mind; that is that 80% of your business comes from 20% of your client base, there are a lot of missed opportunities to keep your clients coming back again and again and yet again. Having worked six years in the hospitality industry, particularly the hotel business, I have found the key to success and I would like to share it with you. It is a rather simple concept, I will admit, yet we sometimes need to regroup or refocus on the simple things to remain successful.

I had the misfortune of establishing my hotel sales career during the worst time in the industries history - 9/11. I can remember that day like it was yesterday. I was in a daze like I had never experienced before, or since for that matter. But, because of my due diligence prior to that day, my phone continued to ring while I watched some of my fellow associates begin to sink. In fact, at the end of 2002 I was recognized by Hilton Hotels Corporation as one of their top producers among thousands.

What was I doing in the early months of 2001, you ask? I was taking care of my clients in special ways with personalized gift baskets. I learned what my clients liked and what they disliked and I made sure to send them a special gift after they booked with me and in some cases when all they did was provide me with a few moments of their time to learn about my hotel. Needless to say, it paid off. It was a small investment that paid for itself a thousand times over...probably more.

As I grow with the company and assume more responsibility, my time to research items has slowly dwindled. The fact remains that although I have a staff of four, I am still a sales professional and that will never change. It was time for me to sit down and get back to the basics. This time, I have compiled my information in the virtual world of the Internet for you to use.

Eric Gans, Director of Sales and Marketing (at a Hilton Hotel)

http://hospitablegifts.com

---

Why Executives Wont Take Your Call

Do you hang up on telemarketers? 9 times out of... Read More

The Benefits of Buying Used Store Fixtures

The difference between antique or vintage store fixtures and used... Read More

Freebies

Freebees--Freebees--FreebeesWHY PAY, WHEN "YOU CAN HAVE IT FOR FREE?"There are... Read More

Interactive Sales Letter Skyrockets Conversions with 2 Simple Questions

There are many tactics and techniques that go into converting... Read More

EXHIBITORS - Check Your URL

How many of you have a corporate web site? Everybody... Read More

Five Keys to Make Your Cold Calls Sizzle

Do you clam up on the telephone? An advertising rep... Read More

How to Create Material That Will Get You Sales Now!

WHY ARE YOU WRITING THIS BROCHURE OR SALES LETTER? A... Read More

Top 10 Ways to Maximize Your Approachability

After reading and researching thousands of books, articles and other... Read More

Color Psychology Will Make Or Break Your Sales Success

Color psychology is the biggest question I receive on a... Read More

Listen! How to Sell More by Listening More!

In my opinion, one of the biggest skills of being... Read More

Want More Sales? Write A Barry Bonds Sales Letter

I'm not a baseball fan. Never have been. In fact,... Read More

Building an Action Plan

Going into your workday and waiting for things to happen,... Read More

The Wall of Defensiveness: 7 Ways to Tear It Down

Have you ever gotten frustrated when you realize that your... Read More

5 Ways to Encourage Impulse Purchases

I just bought six square pieces of spongy fabric for... Read More

How to Eliminate Objections to Price

Have you ever stepped your way through the sales process... Read More

Peak Performance ? What You See Is What You Get!

Would you like an easy way to track the performance... Read More

Write Fundraising Letter Overlines That Donors Cant Resist (Includes Samples & Examples)

The headline that appears over the salutation in a fundraising... Read More

Know What You Are Selling As If You Were Buying It

Recently I wanted a new lawn mower as we have... Read More

A Look at Mannequin Heads

A mannequin head is a life-size head that includes all... Read More

The Truth Behind Linear Selling: Why It Can Make Prospects Run The Other Way

Sean works for a major telecom company.During one of our... Read More

Mortgage vs. Real Estate Lead Generation

It is fairly common for real estate companies and mortgage... Read More

Your Clients Buying What Youre Selling

Linda felt like she had reached a plateau in her... Read More

Throw Out Your Selling Language - Unlock Your Natural Voice

I was sitting at my desk last week when my... Read More

Telling the Value Story

You arrived on time and completed your calculations. You worked... Read More

Its Better When They Tell Them

You know that word of mouth can grow your business.... Read More

Three Ways to Increase Mortgage Applications

If you are in the mortgage business, the very first... Read More

Save Your Breath: How To Sell In Trade Shows Without Pitching

You stand there, in front of your great presentation material,... Read More

I Don?t Want To Be Sold; I Want To Buy

I went shopping for clothes today.My plan was to buy... Read More

How To Improve Your Voice

VOICEThe Image the customer has of the Salesperson is vital.... Read More

How to Make Sure You Sell More!

Make sure you target women. It's true for almost anything... Read More

Things You Need to Know Before Joining a Direct Sales Company

A lot of people are very intrigued by the idea... Read More

Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test

Business owners should be more like doctors.Forget selling and start... Read More

Do You Have Enough Prospects To Make Your Numbers?

Several years ago I worked with a CPA who wanted... Read More