The Hands On Approach

While living in the technology age where everything is computerized, digitized, and auto-responded, it is very easy to forget where we came from, and how all of this progress has almost completely wiped out the personal touch.

In this article, I am going to discuss three different ways to reach out and touch your customers and get their attention in ways you could never do even with all of todays modern technology.

Keep reading . . .

1. The Hand Written Card

Never underestimate the power of anything hand written!

Wether you have just closed a loan, or have taken an application, send your customer a thank you card with a hand written note.

In this day and age when everything is being faxed or e-mailed, the hand written card sends a gracious and genuine message to your customer that you truly appreciate their business, and that you care about them as people too.

A lot of times customers are left feeling like a statistic, the hand written card will leave them with a feeling that they are not.

(Hint) this also works well when their loan is approved, or when their appraisal comes in, you can send a congratulatory card!

Still with me? Good . . .

2. The Hand written Envelope

I don't know about you, but every time I get some envelope in the mail that is obviously computer generated, and trying to sell me something, I immediately file it in the circular file without even opening it!

However, when I get an envelope with a handwritten address, I automatically assume that it is a personal letter, and I open it immediately and read it.

The same can work for you, the next time you send out a mailer, instead of using typed print or labels, handwrite the address, your potential customer will undoubtedly open it, and you will begin to see an increase in results almost immediately!

3. The Hand Shake

Nothing can be more of a turn off than the "dead fish," or "limp hand shake." This automatically sends a message that you are just not interested in the party you have just met, or even worse, it is telling people that you have no confidence!

Don't let this happen to you! Whenever you shake a hand, give it a firm grasp, and look your party straight in the eye, and give no less than three pumps of the hand.

One last thing . . .

These three hand related steps for attracting business are as old as the hills, but still effective,and in this day of modern technology, they have taken a back seat.

People respond to these methods of contact more so than they would to something computerized.

So please visit this old style of communication, I guarantee you will be happy with the results!

Jay Conners is the owner of the on line mortgage resource center http://www.jconners.com where you can find similar articles and news letters. He is also a partner with http://www.callprospect.com, a mortgage lead company specializing in fresh exclusive and non exclusive leads.

In The News:

pen paper and inkwell


cat break through


How to Set Appointments

The Importance of setting appointments is crucial to running a... Read More

Revenue Growth Through Alliances

Any company in today's global economy must eventually face the... Read More

Getting Referrals

ReferralsA substantial part of your business can come from referrals.... Read More

How To Get Face To Face Over The Phone

One disadvantage of selling by telephone is the lack of... Read More

Save Your Breath: How To Sell In Trade Shows Without Pitching

You stand there, in front of your great presentation material,... Read More

Your Profit is in Your Follow-up: A System for Increased Sales Conversion

No matter what you sell--products, services, or causes--one of the... Read More

Two Mistakes That Will Cost You Money

You've met a new prospect, accurately assessed their needs and... Read More

Web Promotion: 10 Amazing Web Promotion Ways To Jump Start Your Sales

Hello, do you have a website and sell something on... Read More

Selling Is Not A Dirty Word

Selling--a word that strikes terror in writers and professionals. We... Read More

Selling More CDs at Gigs, Case Study: The Rogues

A few weekends back, the Brobdingnagian Bards performed at the... Read More

Ten Top Tips for Terminating Telephone Terror

1. Make telephone callsFew things are more terrifying than the... Read More

Lessons Learned At Gunpoint

"If you do anything foolish or try to get out... Read More

Whats Your Clients Style?

When it comes to effective selling, one simple fact never... Read More

How to Really Benefit from Associations (Part 1 of 3-Part Series)

Looking for new leads, new contacts, new business opportunities? Do... Read More

Lead Companies, Eight Features To Consider

So now the time has come to invest in Lead... Read More

Do You Know When You Are Being Sold To?

Britney Spears has recently caused controversy with suggestions that the... Read More

Generating Sales Leads

Any company that relies on selling a product or service... Read More

Why USPs Dont Work

The USP (Unique Selling Proposition) is based on the assumption... Read More

How To Bully Your Prospects Into Buying Your Product or Service

Selling is a tough job, and sometimes you may need... Read More

Qualifying Your Prospect

How do you respond when an absolute stranger calls, at... Read More

Program Your Biocomputer For Sales Success

Selling isn't something you do to people, it's something you... Read More

6 Creative Questions To Move From HOW Are You To WHO Are You

Imagine you just met someone new. The formalities of names,... Read More

Are You a Winner or Whiner?

I've found that winners say "I choose to." Whiners, on... Read More

Aamazing Tips To Increase Your Sales

1. When you make your first sale, follow-up with the... Read More

An Introductino to Insurance Lead Generation

It is vital that insurance salespeople have a steady stream... Read More

It Isnt A Sale Until Youre Paid

Back in the days when I sold for CTV and... Read More

Health Insurance Lead and Health Insurance Leads

Health insurance lead generation systems provide a stead stream of... Read More

Closing Sales Is Not A Problem, It?s A Process

In my opinion, the most overrated topic in sales training... Read More

Where to Find Mannequins for Sale

Any time a clothing store opens or expands, they must... Read More

How to Reach Purchasing Agents of Big Corporations

Now business owners and sales professionals can develop a Faster... Read More

Selling Skills - How to Handle the Dreaded Question Whats The Price?

I've written previously about how to attract customers and how... Read More

Business is Great; I?m Just Not Selling Anything!

Awhile back you had a great idea. An idea that... Read More

How To Set Goals and Achieve Them

We use only 5% of God's given potential, 95% of... Read More