Buying Mortgage Leads - Three Things to Consider

The time comes for all mortgage brokers and loan officers to consider spending some of their hard earned money by testing the waters of mortgage leads.

After all, leads are the name of the game.

If the time is right for you, it is important to do you research, remember, you are testing the waters, not diving right in. Investigate as many lead companies as you can before you decide which one is right for you.

Equally important is the lead itself, while doing your research, consider these three things about the type of lead you will be getting.

Where did the lead come from?

Speak with a representative from the lead company to determine where the leads are being generated from. Lead companies use different methods for obtaining their leads. Some of the more common ways lead companies generate leads is through e-mail campaigns, advertisements on search engines, directing potential customers to web sites that they own, and purchasing leads in bulk from other companies.

Is the lead fresh or recycled?

Some lead companies sell their leads in what they call "real time," which means the leads are fresh, usually no more than a day old.

A recycled lead, is a lead that a company will sell multiple times, or they are buying their leads in bulk at a cheap price and reselling them for a profit.

Not to say one is better than the other, the reason being, the difference in price.

A fresh lead will undoubtedly cost more than a recycled lead. It all depends on what you are looking for, quality or quantity.

If the lead is bad, will you get your money back?

Make sure you are 100% confident that the lead company you are dealing with has a fair return policy. Most lead companies have software in place, or verify the lead before they sell it to weed out any fake, or bogus leads. But even with these barriers in place, it is not unusual for one to slip through the cracks. If you receive a bogus lead, there is no reason why you shouldn't get your money back.

Jay Conners has more than fifteen years of sales and marketing experience in the banking and mortgage industry, and is the owner of J. Conners, Mortgage leads reviews a mortgage resource center for mortgage brokers, loan officers, and lenders. He is also the owner of Www.callprospect.com a mortgage lead company, specializing in fresh leads. Jay Conners can be contacted via e-mail at sales@callprospect.com

---

How To Get Face To Face Over The Phone

One disadvantage of selling by telephone is the lack of... Read More

Is Sales Profession an Oxymoron?

If you are in Sales, you have probably heard these... Read More

At-ti-tude, n

At-ti-tude, n.One of Webster's dictionaries describes the word attitude as:a... Read More

In Sales Service Means Business

Some businesses flourish while others slowly fade away. There's usually... Read More

Use Pain To Get Commitments

Whenever I speak with new salesreps and entrepreneurs, I hear... Read More

What Are Car Boot Sales?

If you live in England then you will already be... Read More

Value-added Selling?

"Value-added." That word is used so much it has become... Read More

Selling for Beginners

Speak to almost any self employed professional and most of... Read More

A Simple Truth - Authentic Sales Tip

A Simple TruthDo you have the right stuff?Are you consistent... Read More

Overcoming the Fear of Selling

For many of you the Fear of Selling is a... Read More

An Introductino to Insurance Lead Generation

It is vital that insurance salespeople have a steady stream... Read More

Sales 101: Handling The Angry Customer

I am often reminded of the following true story whenever... Read More

Sales People have an advantage as entrepreneurs

Zig Ziglar use to say in seminars and on tapes... Read More

Going Global: Communication Across Mental Boundaries

A completed communication consists of a sender and a receiver.... Read More

Your Profit is in Your Follow-up: A System for Increased Sales Conversion

No matter what you sell--products, services, or causes--one of the... Read More

6 Steps on How to Install Confidence Into Your Clients

What methods can we use to install confidence into your... Read More

A Pause For Thought

You can have your cake and eat it.What is it... Read More

Selling To Your Difficult Person

We all have people whom we find difficult. We don't... Read More

Selling For Keeps

When you are in sales and you come across a... Read More

Whats So Special About You? Defining Your USP

Your prospect is in the market for a widget, just... Read More

Write On The Money: The Ten Commandments (Plus Five) Of Profitable Sales Letter Writing

According to the Direct Marketing Association, in 2003 U.S. direct... Read More

Long Sales Letters vs. Short Sales Letters

Everywhere I turn, I'm being asked to weigh in on... Read More

How to Give Your Customers a Choice Between You and the Competition and Have Them Choose You

Instead of giving your customers or potential customers a choice... Read More

How To Sell Your Products or Services on Value And Stop Selling On Price Alone

Have you ever met with, or talked to a prospect... Read More

Are You Scaring Your Customers Away?

"Hello, is (pause) puh-TREE-shuh home?"So started my weekend lesson in... Read More

Pinging for Success: Creating Search Patterns

One of my first internship jobs as a college student... Read More

An Introduction to Mannequins

Just about every clothing store uses mannequins. There are many... Read More

Needs Based Selling

I am sure you are familiar with the phrase, "I... Read More

Getting Past the Gate Guard

Over the years, many prospects have hidden behind their well-trained... Read More

Tips for Increasing Your Profits with Gift Certificates

Offering gift certificates is an excellent way of increasing sales... Read More

Future Business Key Element In Sales

A challenge facing many businesses is how to maintain a... Read More

Three Ways to Get More Referrals

When you are in the business of sales, among the... Read More

Keep the Referrals Coming

A key method of our survival in the business and... Read More