Top 10 Ways to Sell your Product or Service While you Sleep - Part 1

Have you wasted valuable time and money on promotion that doesn't work? Have your announcements and news releases been ignored? Have you been too quiet about getting the word out how your product or service will help solve people's problems?

Most of us are passionate about our work. We put a lot into coaching training; we know that we want to help others to create a better life or business. If only people would just know that we are the right choice.

The message? Be willing to put consistent time, passion and creativity into ongoing promotion that works.

Follow these ten promotion steps to bring new clients and sales:

1. Take personal responsibility for online promotion.

Online promotion works well for those of you who are bashful or reluctant to "sell." No cold, or even warm calls. You promote straight from your home or office via ecommerce. Now, that's convenience!

2. Delegate your Online writing articles promotion to your computer assistant.

Remember, even if you don't want to spend your time promoting, you can learn it, then delegate it to your computer assistant. You write the tips and articles. Your assistant sends them out.

Here's a sample of an ad I used for my high school assistant:

Start Right Away.

Need in office assistant with committed work habits who is comfortable Online, can use AOL, Windows 98, www.textpad.com to send monthly eNewsletter and articles. Good typist, good grammar, and can type short dictated messages. Able to use Textpad program and handle 3-4 X a week email promotions, which includes articles to promote products (books) and my service as a book and web coach. Must have own transportation and willing to work 6-9 flexible hours a week. This is a permanent part-time position. I expect person hired to commit to one year, and before leaving to train the replacement.

Your benefits? You learn how a successful Online business works, and will have all the tools down to start one of your own.

Pay? Start at $8hr. Regular raises when speed, reliability and skills are mastered. It would be wise for applicant to visit my Web site first too. I prefer an email introduction first to answer the above requirements. Then an in-person meeting at my office in La Mesa.

3. Develop Internet savvy.

When you don't take this step, you will hang back, and stay stuck in fear. Action spurs you on. Take a free community college course, seminar or teleclass, or visit your library for help. In just three hours, I learned about search engines, and other basics. Contact mentors in this field. That's what helped my Web sales leap from $75 a month to over $4500 a month.

Start with a professional email address, and then research in a book about Web sites with marketing pizzazz. Get your preplan ready, your home page headlines going, then your sales letter for your service or book.

You won't need a Web site right away, but if you want to be a market leader, you eventually should have one.

4. Visit the top Web sites in your field.

When I first started writing and sending articles, I sought out a book-publishing site whose ezine circulated to over 29,000-targeted people. I pitched three articles and they chose one on the right way to create a book's back cover so they could sell more copies. Later, because they liked my writing, they included a column by me that I did no work for because it consisted of the many book writing and publishing articles I had already written. That's a lot of free publicity, and still brings 10 or so new ezine subscribers to me each time.

Web sites are always looking for new material (your articles) to entice their visitors to come back, again and again. Notice their signals: "New material added daily." In turn, they will post your key words, article description, short description about you, and a hyperlink back to your site. With regular submissions, you can be # 1 on Google.com and other search engines and like me, be listed on 3400 plus other Web sites. Start with a list of 12 Web sites and send one article under 800 words to them once a week. Take a nap while the sales roll in.

5. Run a search to find targeted Web sites..

Find the top ten Web sites in your field by using these search engines: www.altavista.com or www.Google.com. Once you get 10-25 articles published, your place will move up because the search engines spiders look for key words--within your article and its title.

Results? More Web site visitors and increased sales as well.

Here's a great shortcut: Instead of searching for what you think is your specific market, use the keyword "business" in the "search for" blank without the quotations in the blank "search for" box, then search. Lists of several million Web sites on business come up.

Now for the fun part: Replace the keyword "business" with two words, "submit article" and then click where it says, "Search within these results." This sub-search will generate a list of pages of Web sites that want your articles. Not all articles have to be about business. These sites have categories that include self-help, writing, personal growth, health, book coaching, and family.

You will reach business people who want your products and services and get a much bigger piece of the pie.

Remember, your prospective clients or customers who visit top sites are looking for information first. They will appreciate your articles, may even pass them on to friends and associates. Many will eventually order a book or consult with you. Web sites want your information. These steps lead to what looks like a marriage made in cyber heaven.

Part two of this article is available at www.bookcoaching.com/freearticles/a rticle-32.shtml

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

---

Another Warm Lead

Saturday morning, I sat in my pajamas, sipping strong, black... Read More

How Improve Conversion Rates

Do you know your conversion rates? Conversion rate is the... Read More

Reviving Dead Clients

Most consultants I've talked to don't spend any time trying... Read More

How to Write Effective Selling Proposals

Depending upon how much you enjoy writing, writing sales proposals... Read More

Just Ask!

Instilling urgency in a prospective customer can make the difference... Read More

Needs Based Selling

I am sure you are familiar with the phrase, "I... Read More

Using Emotion for Persuasion

The other day, I received the last issue of a... Read More

The Wall of Defensiveness: 7 Ways to Tear It Down

Have you ever gotten frustrated when you realize that your... Read More

Sorry, But Im Not Buying From You!

Former General Electric CEO and legendary manager, Jack Welch, nailed... Read More

Selling for Beginners

Speak to almost any self employed professional and most of... Read More

Flea Marketing Lessons

A few days ago, I was signing copies of my... Read More

6 Ways To Get More From Your Promotions

1. Settle On The Right Way ForwardThe purpose of your... Read More

How To Get Your Mail Past The Gatekeeper And Into The Hands Of The Decision Maker GUARANTEED

There are several ways to get your information into the... Read More

Don?t Waste My Time!

Many participants in my programs ask how to deal with... Read More

Whats So Special About You? Defining Your USP

Your prospect is in the market for a widget, just... Read More

Touchdown! Closing Skills for Successful Selling

It's early January 2004. The Green Bay Packers are just... Read More

A Look at Store Fixture Parts

Products for sale need to be displayed in a manner... Read More

Six Simple Steps for Getting More Applications

When I first started out as a loan officer, one... Read More

Sell More: How to Get Motivated Buyers To Call You First

How many sales opportunities have you lost to competitors who... Read More

The Anatomy of a Sales Letter

When Dr. Frankenstein exclaimed "it's alive... it's alive," he thought... Read More

2 ½ Steps to Sales Success

You have just walked out of the office of a... Read More

Challenge Yourself!!! Evaluate Your Selling Skills!

This evaluation is not for the "weak-kneed". Real questions to... Read More

Keep the Referrals Coming

A key method of our survival in the business and... Read More

7 Pitfalls of Using Email to Sell

* Are you sending e-mails to prospects instead of calling... Read More

Everything Follows the Pitch

If you asked me to point to the heart and... Read More

Planning to Realize Your Goals

Recently, I wrote about about creating specific, compelling goals that... Read More

How to Really Benefit from Associations (Part 1 of 3-Part Series)

Looking for new leads, new contacts, new business opportunities? Do... Read More

Create a Magic Connection with Clients, Leads, and Business Associates Part II

Part I of this article explored how strategies of Neuro-Linguistic... Read More

Sex Sells!

An attractive woman has a decided advantage as sales representative... Read More

Expert Qualities in Sales

If you went to see your doctor, and he mentioned... Read More

Selling Is Not A Dirty Word

Selling--a word that strikes terror in writers and professionals. We... Read More

Why Are Customers So Indecisive?

Do you know why your customer won't buy? You've given... Read More

The Struggle to Decide: The Paths Customers Take to Solve Problems

Usually my essays discuss the issues that the 'sales' method... Read More