In Sales Service Means Business

Some businesses flourish while others slowly fade away. There's usually a good reason. Here are two examples.

Bernadette, my wife, has a busy schedule. She will often call for a manicure at the last minute. She's been going to Carol's Beauty Shop and Day Spa for the past two years. According to Bernadette, whenever she calls Carol and regardless of how full her schedule is, she is always pleasant, professional and very accommodating.

When Bernadette calls and asks "Do you have an opening for a manicure this morning," Carol never says no. You can hear her smiling on the phone when she says, "Sure, let me see what's available for you, I'm sure we can fit you in." Then after looking at the appointment book she says, "I can put you with Rosa at ten or Carla at eleven, which is better for you?"

Her business is booming. Carol started with a staff of two and now employs twenty. She combines the right words with a great attitude.

Example number two. Last week, I needed some office supplies. I went to the Office Max store in Vernon Hills, Illinois. It's big and it's close and I always have to wait. It was 2:30 in the afternoon and there was a line at the only cash register that was open.

The woman in front of me was buying about six items including a day timer. The day timer was missing the bar code needed for scanning purposes. The cashier grabbed the microphone and called for assistance. The man approached, with a face that declared, "this better be good."

He left to go find the price. The customer in front of me said he was going in the wrong direction and took off to find the item herself. Now there were seven people in line. We were waiting, waiting, waiting . . . the very thing I enjoy most, especially when I'm in a hurry.

Finally, after what seemed like an eternity, I speculated quietly to the cashier, that if this kind of service keeps up, Office Max would be out of business in a few years.

The cashier looked at me and said with a scowl, "Good, we all hate working here anyway."

After awhile longer, I paid my bill and left wondering where I'd be getting my office supplies in the future.

Some businesses flourish while others fade away. The people make the difference in every selling situation. Here are three things to remember every day if you are serious about growing your business.

1. Show up with a positive and professional attitude every day.

2. For all routine situations, know exactly (word for word) how you'll deal with them.

3. Focus on exceeding all customer expectations every time.

The key to success is you and you really make the difference. It's hard to focus on the customer and not have them really appreciate your effort.

Good service has its own reward. So does bad service.

Jim Meisenheimer is the creator of No-Brainer Sales Training. His sales techniques and selling skills focus on practical ideas that get immediate results. You can discover all his secrets by contacting him at (800) 266-1268 or by visiting his website: http://www.meisenheimer.com

---

5 Ideas for Writing Effective Sales Letters

Sales letters, sent via e-mail or snail mail, are an... Read More

The Wall of Defensiveness: 7 Ways to Tear It Down

Have you ever gotten frustrated when you realize that your... Read More

Stop Talking - Start Selling

Selling is not talking. It's listening. You may have heard... Read More

Aikido and The Art of Cold Calling

Imagine being in a crowded concert or bar. All of... Read More

Ask for the Business

Many times in the process of making a sales presentation... Read More

Get The Help You Need With Fund Raising Ideas

There are many fund raising ideas on the market today... Read More

Connecting with Customers

I just got off the phone with a friend of... Read More

Talking To A Prospect As If To A Friend

While working with a new coaching client, I asked to... Read More

Value Based Pricing, Not Price Cutting

Special Requirements for Reprint: we ask only that you include... Read More

Things You Need to Know Before Joining a Direct Sales Company

A lot of people are very intrigued by the idea... Read More

Why Are Customers So Indecisive?

Do you know why your customer won't buy? You've given... Read More

9 Packaging Problems That Lose Sales

You have a great product, but it's not flying off... Read More

10 Important Things To Tell Your Prospects

Hello everyone, hope your day is going well! I know... Read More

How To Get Your Mail Past The Gatekeeper And Into The Hands Of The Decision Maker GUARANTEED

There are several ways to get your information into the... Read More

How To Seal The Deal In Seven Seconds

Can you close a sale in just seven seconds? If... Read More

Understanding The Corporate Buyer

Selling your services to corporations is an attractive proposition. The... Read More

6 Steps on How to Install Confidence Into Your Clients

What methods can we use to install confidence into your... Read More

Stop Screwing Up Your Sales Letter

"Sales Letter"... that's your web site's sales page. The page... Read More

Complacency and Fear are Sales Busters

Prospecting is the engine that propels anyone in sales. Without... Read More

Looong and Boooring Sales Letters

You have all seen them,the sales letters that never ends.... Read More

Why I Hate (Most) Benefit Statements

Benefits are what motivate people to purchase from you, right?... Read More

Tips for Increasing Your Profits with Gift Certificates

Offering gift certificates is an excellent way of increasing sales... Read More

Write Fundraising Letter Overlines That Donors Cant Resist (Includes Samples & Examples)

The headline that appears over the salutation in a fundraising... Read More

2 ½ Steps to Sales Success

You have just walked out of the office of a... Read More

Ten Quick Etiquette Tips for Business Lunches

Knowing what to do when meeting a prospective client forlunch,... Read More

How A Simple Greeting Or Post Card Can Turn Into Cash ? Guaranteed

I've been using a technique that has helped me to... Read More

If I Wanted To Sell For A Living, I Would Of Majored In It In College

By a show of hands, how many of you grew... Read More

How to create your own Unique Selling Proposition

Why would a prospect buy from you rather than from... Read More

Expert Qualities in Sales

If you went to see your doctor, and he mentioned... Read More

7 Pitfalls of Using Email to Sell

* Are you sending e-mails to prospects instead of calling... Read More

Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test

Business owners should be more like doctors.Forget selling and start... Read More

Everyones Favorite Topic - 3 Tips for How To

I believe that everyone understands that no matter what business... Read More

Smooth Sailing (Selling) In The Second Half of The Year

You can make a difference in the second half! You... Read More