Model Dell: The Art of the Affiliate Coupon

Along with having an innovative supply chain, there's another reason Dell is the largest computer company in the world. They always offer great coupon codes to online affiliates that let the buyer "in" on deals that they otherwise wouldn't get.

By offering coupon and discount codes that are both new promotions and/or expiring deals, it motivates buyers into taking advantage of a one time offer. It's also a great way to push inventory and make room for new products.

Have you noticed Dell is now promoting digital cameras, flash memory, and more electronic products from other retailers? Their success in the e-commerce space comes with the help of affiliates, and now they are promoting a wide range of electronics with similar coupon codes to what was once only available to computer discounts. Promotions like these benefit the buyer AND seller.

If I were a retailer, I would model the dell coupons and coupon codes Dell provides. It really sells products, especially when it's an extra $50-$100 discount. This makes a consumer feel like they're getting the best deal out there, regardless of the actual final price. The only thing Dell lacks that can benefit affiliate marketing is great landing pages that explicitly outline the details of the coupon. Let's not confuse buyers, instead let's make sure they know what kind of deal they're getting, and point them to it. The online affiliate and retail community need to pull together to let buyers more easily understand the offer they're getting, and landing pages detailing an offer enhance online shopping.

There's a reason "dell coupon" was searched twice as much as "online coupon" in April (from Yahoo search statistics). It's because not enough affiliates are pushing their products with coupon codes. Retailers should model the Dell affiliate coupons offers; their success comes from many angles.

Gary Gray is a co-owner of CouponChief.com. You can find dell codes and more from almost any retailer at Coupon Chief!

---

A Stupid Question, but it has to be asked

This is a stupid question but it has to be... Read More

Sell More Products and Services with Testimonials

Testimonials are all-important to sell anything. You may already have... Read More

Youve Got a Great Business, but Nobody Cares!

I would like to share a disturbing little secret with... Read More

Are You REALLY Listening?

Being a good listener requires more than just keeping quiet... Read More

How to Generate Leads on the Internet

In the last decade, the Internet has become a major... Read More

Female Mannequins: An Overview

Female mannequins are very common in clothing stores. They are... Read More

Everything in Life is Selling

Robert Louis Stevenson said 'Everything in Life is Selling' and... Read More

EXHIBITORS - Check Your URL

How many of you have a corporate web site? Everybody... Read More

Top 10 Ways to Maximize Your Approachability

After reading and researching thousands of books, articles and other... Read More

A Pause For Thought

You can have your cake and eat it.What is it... Read More

6 Steps on How to Install Confidence Into Your Clients

What methods can we use to install confidence into your... Read More

Five Keys to Make Your Cold Calls Sizzle

Do you clam up on the telephone? An advertising rep... Read More

How to Create Material That Will Get You Sales Now!

WHY ARE YOU WRITING THIS BROCHURE OR SALES LETTER? A... Read More

Dont Be Macho Selling Ice to Eskimos

This issue's topic was suggested by a sales rep for... Read More

Open Source Selling? The Next Evolution? The Next Revolution

"Open-source" is typically found in the Information Technology area as... Read More

First, Fast, And Foremost . . .

First - being before all others. Fast - moving or... Read More

Build & Protect Your Confidence

I can remember the first time that I had to... Read More

Casual Networking

What comes to mind when you think of networking --... Read More

How to Leverage Your Influence

Why do we get into sales? Typically it is two... Read More

5 Tips to Choosing a Direct Sales Business

With hundreds of direct sales companies out there, how do... Read More

Count Down To An Advert

There are hundreds of books available to teach you how... Read More

Why Write a Sales Letter for Each Product?

Authors/publishers are great at getting their books written. Entrepreneurs know... Read More

The Biggest Mistake In Selling!

Some trainers and sales managers teach that there are prospects... Read More

Doomed Before You Dial?

Several weeks ago, I conducted a "Mastering the Cold Call"... Read More

Write On The Money: The Ten Commandments (Plus Five) Of Profitable Sales Letter Writing

According to the Direct Marketing Association, in 2003 U.S. direct... Read More

10 Mistakes That Reduce Profitability

In my professional experience as a sales and marketing coach/consultant,... Read More

The History of Sales: Dale Carnegie is Still with Us

I've recently been hearing sales companies talk about how they... Read More

Nine Keys to Make your Sales Copy Convincing

Would you pay $12,500 to discover the keys to great... Read More

Going Global: Communication Across Mental Boundaries

A completed communication consists of a sender and a receiver.... Read More

Three Ways to Get More Referrals

When you are in the business of sales, among the... Read More

Creating Your Perfect Pitch!

Why should you describe your business to others in 5... Read More

Future Business Key Element In Sales

A challenge facing many businesses is how to maintain a... Read More

How Many Ways Do You Have To Justify Your Price?

If you were selling a mansion, and you were selling... Read More