Are You REALLY Listening?

Being a good listener requires more than just keeping quiet while the other person is talking. Do you hear everything that is being said? Do you understand it completely?

Here are some tips on how to become a more effective listener:

FOCUS in on the basic message. Try to pinpoint the main ideas the person is expressing. Ask yourself what the speaker is trying to say. If you're not sure, ask. "Bill, I believe what I heard is?Am I on track?"

UNDERSTAND what is being said.

Keep asking yourself if you understand what is being said. If you don't, ask for clarification ? and keep asking until you are sure you fully understand. "Bill, I'm not sure I understand how this relates to that, can you help me out?" What you don't understand, you can't recall. Additionally, if you don't understand what is being said, your mind is more likely to wander and your listening effectiveness diminishes.

Don't get DISTRACTED.

Don't let trivial things like the speaker's appearance or random noises divert your attention from what he or she is saying. Listen to the speaker's whole sentence. Listen not only for content, but context. Anytime you catch yourself being distracted by something that draws your attention away from the speaker's words, make a conscious effort to focus back on the words.

Listen with your "GUT."

The speaker's tone and body language will impart meaning. These subtle clues are quickly picked up by the unconscious mind and leave us with a particular feeling about the speaker. When you are left with a "feeling" about someone after a conversation ? that they are sincere, they are hiding something, they can't be trusted, etc. ? it is a sign that your unconscious mind has put two and two together and come up with an evaluation.

Become PERSONALLY absorbed in what is being said. You can't listen effectively if you are only "going through the motions." Every subject has some interesting angle, some impact on you or something you can learn. In order to uncover those elements, you must first abandon your prejudiced or preconceived ideas. If you enter into a conversation with the notion that the other person has nothing of interest or importance to say, you will miss what is important.

Get INVOLVED.

To keep your active attention on what is being said, and offer comments. If the situation permits, offer your own perspective on what is being said. Ask a question or relate a relevant story that reinforces what the person is saying, or represents a different point of view. Ask yourself how what the person is saying relates to other situations or experiences.

In summary, LISTEN PROACTIVELY

There is more to listening than just passively hearing the words someone is speaking.

Source: The President's Club Report, March-April 1999, ©1999, Sandler Systems, Inc. All rights reserved.

Dan Hudock is an owner of the Sandler Sales Institute in Pittsburgh, PA. He can be reached at (724) 940-2388 or dan@sandler.com. His web site is: http://www.dan.sandler.com

In The News:


pen paper and inkwell


cat break through


The Truth Behind Linear Selling: Why It Can Make Prospects Run The Other Way

Sean works for a major telecom company.During one of our... Read More

Can Barter Help Increase Cash Sales and Visability for Your Small Business?

Barter is becoming an increasingly popular method of commerce. The... Read More

Stop Talking - Start Selling

Selling is not talking. It's listening. You may have heard... Read More

I Am A Habit

JOHN DI LEMME on "I Am A Habit"H-A-B-I-T...When 95% of... Read More

How To Seal The Deal In Seven Seconds

Can you close a sale in just seven seconds? If... Read More

Success Reloaded: The Matrix

So the other day I'm watching the movie The Matrix,... Read More

Program Your Biocomputer For Sales Success

Selling isn't something you do to people, it's something you... Read More

Doomed Before You Dial?

Several weeks ago, I conducted a "Mastering the Cold Call"... Read More

The Doors Of Opportunity

Alexander Graham Bell once said, "When one door closes another... Read More

Top 10 Ways to Sell your Product or Service While you Sleep - Part 1

Have you wasted valuable time and money on promotion that... Read More

5 Ways to Encourage Impulse Purchases

I just bought six square pieces of spongy fabric for... Read More

Recommending Products Vs. Selling Them

Some of the best sales people I have ever met,... Read More

How To Improve Your Voice

VOICEThe Image the customer has of the Salesperson is vital.... Read More

Count Down To An Advert

There are hundreds of books available to teach you how... Read More

Business Lessons Learned At The Mall

Normally in this column I dispense highly-intelligent small business advice... Read More

Mortgage vs. Real Estate Lead Generation

It is fairly common for real estate companies and mortgage... Read More

How to Write Testimonials that Sell CDs Like Magic

"Which is your best CD?"Ever get that question? My band... Read More

7 Strategies for Writing Fundraising Letters

Writing fundraising letters can be an effective way to request... Read More

The Never Ending Sale

Once you have added a new customer to your book... Read More

Who Takes Your Money

Your business is making profits, but where is the cash?... Read More

Your Proposal Was Rejected... But Why?

When a request for proposal (RFP) comes in, you get... Read More

Incentive Dilemma:

Manufacturers and distributors are rolling out more sales incentive programs... Read More

Secrets to Buying Without Being Sold

Have you ever asked yourself, now how did I let... Read More

The Hands On Approach

While living in the technology age where everything is computerized,... Read More

How To Profit From Initial Consultations

"I'd love to work with you, but?"How many times have... Read More

3 Ways To Sell and Have Fun Doing It

There are many ways to sell and have fun doing... Read More

Listen! How to Sell More by Listening More!

In my opinion, one of the biggest skills of being... Read More

Define Your Best Customer

To be more effective at developing relationships, one should always... Read More

Why You Buy, Part Three

Still more discoveries from the recent studies in behavioral economics:Over-Valuing... Read More

Tips for Increasing Your Profits with Gift Certificates

Offering gift certificates is an excellent way of increasing sales... Read More

Packaging Maketh the Person

The multi million pound cosmetics industry is acutely aware of... Read More

Dress as Though You Mean Business

Could casual Friday be undermining your leadership ability?One of the... Read More

Why There Will Always Be High Paying Sales Jobs

With the dot.com revolution crushing once solid business models on... Read More