How to Give Your Customers a Choice Between You and the Competition and Have Them Choose You

Instead of giving your customers or potential customers a choice between you and your competition and having them choose the other guy, have them choose you.

Michelle Dunn's new book" Become the Squeaky Wheel," says creating a credit policy can have surprising results.

According to Dunn, a leader in the debt collection industry, some customers, when given the choice, between signing a credit application or paying at the time of sale, mostly choose the credit application regardless of who has the cheaper prices. It is true that some customers will buy more from you if they are approved for credit and have more time to pay. It makes it easy for them to place orders and receive a bill, rather than have to pay at the point of sale.

Like everything else, the easier you make it for the customer to buy from you the more sales you will have. Customers want things to be easy, fast and instant. If they are credit approved and can call and order and have the item quickly, then pay when they receive a bill, they will be more likely to order from you than someone who doesn't offer that option. Resulting in your business making more money and more sales.

Michelle Dunn has over 17 years experience in credit and debt collection. She is the founder of Never Dunn Publishing, LLC, is a writer, consultant and the Editorial Advisor for Eli Financial Debt Collection Compliance Alert Newsletter. Michelle started M.A.D. Collection Agency and ran is successfully for 7 years. She also owns and runs Credit & Collections.com an online community for credit and business professionals.

She has written 5 books in her Collecting Money Series. She is currently writing a book for the Streetwise Series, part of the Adams Media Corporation. In addition to writing and marketing her books, Michelle moderates and runs Credit & Collections.com and was a member of The American Collectors Association for 9 years. Visit http://www.michelledunn.com or http://www.credit-and-collections.com for more information on any of Michelle's books or services.

---

12 Handy Tips for Generating Leads through Cold-Calling

Cold calling can be a great way to generate quality... Read More

Casual Networking

What comes to mind when you think of networking --... Read More

Selling Services

Selling a service isn't the same as selling a product.... Read More

No Regrets

Here's a chilling thought. If you were to die tomorrow,... Read More

Incentive Dilemma:

Manufacturers and distributors are rolling out more sales incentive programs... Read More

Can Walmart Make You Rich?

Have you ever shopped at Walmart and thought... I need... Read More

Exporting to Europe: Not the Challenges You Think

If you plan to do sell your product or service... Read More

Things You Need to Know Before Joining a Direct Sales Company

A lot of people are very intrigued by the idea... Read More

Sell YOU With Your Small Talk (Yes You Can)

Want to build a relationship -- sell yourself for a... Read More

The Problem With Technology At The Point Of Sale In Financial Services

BackgroundThere's a conundrum that currently exists between the customer and... Read More

Female Mannequins: An Overview

Female mannequins are very common in clothing stores. They are... Read More

How to Create Material That Will Get You Sales Now!

WHY ARE YOU WRITING THIS BROCHURE OR SALES LETTER? A... Read More

Whats So Special About You? Defining Your USP

Your prospect is in the market for a widget, just... Read More

Nine Keys to Make your Sales Copy Convincing

Would you pay $12,500 to discover the keys to great... Read More

Dress as Though You Mean Business

Could casual Friday be undermining your leadership ability?One of the... Read More

The Biggest Mistake In Selling!

Some trainers and sales managers teach that there are prospects... Read More

Impotent Questions - How Much Are They Costing You?

Last issue we talked about what motivates people to buy... Read More

The Doors Of Opportunity

Alexander Graham Bell once said, "When one door closes another... Read More

Get The Help You Need With Fund Raising Ideas

There are many fund raising ideas on the market today... Read More

How Can a White Paper Support Sales and Marketing?

A white paper supports PR, marketing and sales because it... Read More

Selling Abilities - Part 1

Selling "-abilities": Reliability (Part 1 of 4) Most salespeople... Read More

How to Lose the Sale Quickly & Easily

Here are five sure-fire ways to guarantee you will not... Read More

Schedule Telemarketing Time For More Success

Telephone canvassing, or cold calling, is the practice of sitting... Read More

Your Best Friend - The Phone

We all know that you can't earn your commission until... Read More

Selling -abilities : Part 2

In the last article... Read More

Picture Yourself a Winner

In the work place, the amount of good things that... Read More

How to Generate Leads on the Internet

In the last decade, the Internet has become a major... Read More

Value-added Selling?

"Value-added." That word is used so much it has become... Read More

Six Simple Steps for Getting More Applications

When I first started out as a loan officer, one... Read More

Focus on a Trade - Not a Discount

Smart buyers will always ask for a better price. Unfortunately,... Read More

Creating More Effective Proposals

The need for good proposals - the business kind, not... Read More

Your Voice is Your Instrument

On an introductory call, your voice is your instrument. During... Read More

How To Dramatically Improve Sales Closing Ratios

A closing question asks for a final decision. A trial-closing... Read More