For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage.
As technology-related products and services touch nearly every area of our lives and our businesses, technology has become integrated in how we communicate, learn, work, and entertain ourselves. Our appetite for technology products is growing, even in today's economic climate.
Traditionally, technology companies competed for this business by delivering more innovative, reliable products and services at lower prices. In the audio book, "Sound Advice on Customer Loyalty," author Steve Walker says customer expectations are changing.
"Contracting markets and increasing commoditization of technology products have combined to give the customer the upper hand," says Walker. "Technology companies must become more responsive to the ever changing needs of their customers."
According to recent customer studies, this translates into a demand for improved customer support.
"Customers are expecting better technical and non-technical customer service," says Walker. "Our research shows that service after the sale has emerged on at least equal footing with innovation as a competitive advantage for technology companies."
"While the potential for technology companies is great, the need to manage customer loyalty in such a dynamic market is even greater," says Walker. "For technology companies, a focus on customers will only add more value to the innovative products and services they are expected to deliver."
Steve Walker offers advice on managing customer loyalty each week in the free audio newsletter from What's Working in Biz, http://www.whatsworking.biz/full_story.asp?ArtID=92
About The Author
Richard Cunningham is a principal of What's Working in Biz, http://www.whatsworking.biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.
Along with having an innovative supply chain, there's another reason... Read More
HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING... Read More
Do you clam up on the telephone? An advertising rep... Read More
After careful consideration, we have chosen our vendor, and it's... Read More
The most effective prospecting techniques were revealed in the August... Read More
A closing question asks for a final decision. A trial-closing... Read More
Neil Rackham turned the world of high-ticket salesmanship on its... Read More
Consulting Vs Selling, How we can make sales by not... Read More
There are 3 ways to grow any business:- Get more... Read More
(Objection handling tips excerpted from Objections! Objections! Objections!)People buy people.... Read More
If you need to hold a fundraiser and don't know... Read More
Ever have a prospect start out your sales call by... Read More
What do you think it is? Many experts insist it's... Read More
Have you ever sat through a movie and got to... Read More
This article is meant to inform. Please don't construe this... Read More
Hello everyone, hope your day is going well! I know... Read More
Your choice of materials for store fixtures includes wood, metal,... Read More
Lance has what it takes and then some.Did you know... Read More
So, you are taking your products and heading to a... Read More
I am sure you are familiar with the phrase, "I... Read More
It is a basic tenet of behavioral psychology that people... Read More
I wonder when we decided to become a sales person.... Read More
Sales is all about negotiating. You are negotiating from the... Read More
Looking for new leads, new contacts, new business opportunities? Do... Read More
Have you ever shopped at Walmart and thought... I need... Read More
Here's a chilling thought. If you were to die tomorrow,... Read More
You know that word of mouth can grow your business.... Read More
A white paper supports PR, marketing and sales because it... Read More
Remember those school exercises that started "Compare and contrast....yada yada... Read More
Is cold calling dead? And if laws are being passed... Read More
Speak to almost any self employed professional and most of... Read More
I learned something very interesting this week. Thankfully, what I... Read More
To be more effective at developing relationships, one should always... Read More
On an introductory call, your voice is your instrument. During... Read More
Smart buyers will always ask for a better price. Unfortunately,... Read More
Part one of this article is available at ... Read More
A completed communication consists of a sender and a receiver.... Read More
How do you get people's attention and build their interest... Read More
Any company that relies on selling a product or service... Read More
Barter is becoming an increasingly popular method of commerce. The... Read More
We all have people whom we find difficult. We don't... Read More
If you need to hold a fundraiser and don't know... Read More
At 21 years, just out of Business College, I went... Read More
Web sites exist for essentially two purposes. The first is... Read More
The March, 2004, issue of Psychology Today reports on an... Read More
Have you ever met with, or talked to a prospect... Read More
Would you pay $12,500 to discover the keys to great... Read More
Benefits are what motivate people to purchase from you, right?... Read More
Selling your products at shows can be difficult when you... Read More
Along with having an innovative supply chain, there's another reason... Read More
As a result of providing marketing consulting, training and coaching... Read More
Several years ago I worked with a CPA who wanted... Read More
When it comes to buying mortgage leads, there are many... Read More
HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING... Read More
Terminology / AcronymsABC figures: This is the independently audited sales... Read More
What methods can we use to install confidence into your... Read More
How many times have you heard that you gotta get... Read More
Here's a chilling thought. If you were to die tomorrow,... Read More
1. Sell your products at a wholesale price to retail... Read More
Whether you're a conventional sales person, a professional ? such... Read More
Your proposal is selling for you when you're not there,... Read More
After reading and researching thousands of books, articles and other... Read More
Always give a reason for the sale for credibility. 1.... Read More
I'll play a seller, using conventional selling methods, selling something... Read More
1. Make telephone callsFew things are more terrifying than the... Read More
Britney Spears has recently caused controversy with suggestions that the... Read More
Sales |