How A Simple Greeting Or Post Card Can Turn Into Cash ? Guaranteed

I've been using a technique that has helped me to get business I otherwise wouldn't. This will get you more business also. It's so easy you're going to kick yourself for not thinking of it sooner.

Read through the newspaper everyday looking for news items or clips about local people in your territory that are or could become your customers. It can even be about a family member of theirs. Cut the article out and send it to them along with a card I've titled "You're in the News". The card congratulates them for being recognized for what ever it is they've done. Hand sign each card and mail them along with one of your business cards.

When I do this I always get some kind of feedback of appreciation when I come across those I've sent my "You're in the News" cards to. It's a great way to make people remember you and that you recognized them.

Recently a prospect that I had lost to a competitor two years before called me. He wanted to discuss making a purchase for his company. While we were on the phone he thanked me for the recognition I'd paid his company through my card. Although it had been mailed out over a week before he told me it was still sitting on his desk. From that call I was able to sell my product and to take over the service of the account we had lost. There is a strong possibility we will be getting additional business from him in the near future as well.

It just goes to show what I'd heard many times before "People don't care how much you know until they know how much you care". Try this little gesture of recognition to your clients and prospects. It will work for you.

Here is a copy of what my card says:

On the front it says " You're In The News" in BIG BOLD LETTERS

The inscription reads:

It's always a pleasure to see those we know being recognized for accomplishments in their life. I read about you in the enclosed article which I've sent along for you. Congratulations on your success.

Depending on what has been written them you may want to modify what you say inside the card.

Be sure to enclose your business card for them. Do not use this as an opportunity to sell anything. Let the entire focus be on them. Your reward will come from increased business in the future.

© Bower Income and Profit Systems MMV All Rights Reserved.

James A. Bower is the Co-Founder and President of Bower Income and Profit Systems a company dedicated to enhancing business performance in many areas through tapes books and seminars. His presentations include sales, marketing, telephone skills, motivation, goal setting and achievement, telephone equipment and voice mail design and business organization for efficiency. He is an internationally recognized instructor and is the recipient of many awards in recognition of his successful efforts in assisting businesses create a more efficient environment resulting in maximum profits. He has had the opportunity to speak for groups as a large as 5000 and can get his points across to any size audience.

James has been actively addressing business issues and solving business problems for over 30 years. He is available to make presentations to company staff or for individual consultation.

Contact James at 316-773-1994 or jbower1@cox.net

---

How To Shorten The Selling Cycle And Reduce Buying Stalls

The main reason for buyer resistance and selling stalls boils... Read More

Count Down To An Advert

There are hundreds of books available to teach you how... Read More

7 Ways to Stop Selling & Start Building Relationships

Sometimes we can all use a friendly reminder to keep... Read More

Lead Companies, Eight Features To Consider

So now the time has come to invest in Lead... Read More

Is Sales Profession an Oxymoron?

If you are in Sales, you have probably heard these... Read More

How Improve Conversion Rates

Do you know your conversion rates? Conversion rate is the... Read More

Selling Your Business ? Step by Step Process

So it's finally come time to sell the business. After... Read More

The Power of Thank-You

When was the last time you thanked your customers?This often... Read More

Sales Training from the Ghostbusters

Picture this scene from the 1984 smash comedy movie from... Read More

Use Bundling To Increase Your Profits And Sales

Use Bundling To Increase Your Profits And Sales An effective... Read More

Why You Buy, Part Three

Still more discoveries from the recent studies in behavioral economics:Over-Valuing... Read More

How to Leverage Your Influence

Why do we get into sales? Typically it is two... Read More

Do You Know When You Are Being Sold To?

Britney Spears has recently caused controversy with suggestions that the... Read More

Its Better When They Tell Them

You know that word of mouth can grow your business.... Read More

Future Business Key Element In Sales

A challenge facing many businesses is how to maintain a... Read More

Where to Find Mannequins for Sale

Any time a clothing store opens or expands, they must... Read More

How to Set Appointments

The Importance of setting appointments is crucial to running a... Read More

5 Tips to Choosing a Direct Sales Business

With hundreds of direct sales companies out there, how do... Read More

Who Takes Your Money

Your business is making profits, but where is the cash?... Read More

Mortgage vs. Real Estate Lead Generation

It is fairly common for real estate companies and mortgage... Read More

The Art Of Cold Calling

I know, don't groan. You have to do them if... Read More

The Allure of Antique Store Fixtures

They say if you wait long enough, a style you... Read More

Save Your Breath: How To Sell In Trade Shows Without Pitching

You stand there, in front of your great presentation material,... Read More

Program Your Biocomputer For Sales Success

Selling isn't something you do to people, it's something you... Read More

Color Psychology Will Make Or Break Your Sales Success

Color psychology is the biggest question I receive on a... Read More

Are You a Winner or Whiner?

I've found that winners say "I choose to." Whiners, on... Read More

Lessons Learned At Gunpoint

"If you do anything foolish or try to get out... Read More

Incentive Dilemma:

Manufacturers and distributors are rolling out more sales incentive programs... Read More

Selling Commodities

"How do you create a perceived value to differentiate yourself... Read More

How to Make Sure You Sell More!

Make sure you target women. It's true for almost anything... Read More

Turn Your Wisdom Into a Workshop

The Technical Revolution has done a lot for us --... Read More

In Sales Service Means Business

Some businesses flourish while others slowly fade away. There's usually... Read More

Throw Out Your Selling Language - Unlock Your Natural Voice

I was sitting at my desk last week when my... Read More