Selling More CDs at Gigs, Case Study: The Rogues

A few weekends back, the Brobdingnagian Bards performed at the Austin Celtic Festival. We shared the stage with some amazing bands, but at the very top of my list were The Rogues.

We first met The Rogues last year at the Texas Renaissance Festival. Since then I've been a big fan of not only their killer bagpipes and drums, but their phenomenal ability to sell CDs. They work magic on and off stage and sell tons of CDs.

What do they do that is so special?

Well, The Rogues are very proactive when it comes to selling. While many bands will setup a table and say, "go to our table and buy our CDs", The Rogues take it a step further. They send their sales ladies to their fans.

I remember at the Kansas City Renaissance Festival when they played the Pub Sing. They began playing music. Their Sales Ladies danced to the music. Then they picked up their baskets of CDs, grabbed a couple, held them high, while The Rogues invited the audience to, "Go buy our CDs." Then the lasses walked through the aisles through the rest of the entire performance.

While the rest of us were on stage watching with shocked amazement at our own untouched sales table, The Rogues sold a dozen CDs! They repeated that performance at the Austin Celtic Festival.

We shared a booth with The Rogues at the festival, and I asked Sharon about how they do it. She told me it varies in different parts of the country. In Texas, this direct approach works magic. In Florida, an older recreational audience gets angry if sales people disturb their show. But the key is to realize that your sales team is a PART of the show!

They don't just stand up there silently holding up CDs. If they do, they disappear. We learned that during our first show this weekend. Integrate your sales people into your show. Get them to dance in the isles, clap their hands, sing-a-long. If they do, the audience will follow their lead. This will help them to attract attention to the CDs, and you will sell more.

Be proactive. Don't wait for your fans to come to you, or they may never! If you go to them, you'll sell more CDs, and make more fans in the process.

Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's of musicians make money with their musical groups through the Bards Crier Music Marketing and Promotion Ezine and the Texas Musicians' Texas Music Biz Tips. Now you can get personal advice by visiting http://www.bardscrier.com for FREE "how-to" music marketing assistance.

No time to visit the site? Subscribe to the BardsCrier.com distributed weekly for Free. Just email subscribe@bardscrier.com

---

The Answers (1 - 5) Are Here !!! - Challenge Yourself - Evaluate Your Selling Skills

"THE ANSWERS (1 - 5) ARE HERE!!!"Question 1) List the... Read More

Top Seven Ways to Write An Order-Pulling Sales Letter

Ready to put your Web pages up? Ready to sell... Read More

A Simple Truth - Authentic Sales Tip

A Simple TruthDo you have the right stuff?Are you consistent... Read More

10 Tips To Overcome Your Fear Of Selling

Ahh. Selling. Sometimes, this is a word that is dreaded... Read More

Quotations Tell... Proposals Sell!

The traditional "Quotation" was originally devised during the Industrial Revolution... Read More

Seminars for Prospecting

The purpose of a 1- or 2-hour seminar is to... Read More

6 Ways To Get More From Your Promotions

1. Settle On The Right Way ForwardThe purpose of your... Read More

Selling -abilities : Part 2

In the last article... Read More

What Do Mobile Auto Detailers Clean When it Rains?

A mobile auto detailer and their profits are tied to... Read More

Selling Strategy - 5 Ways To Success

Web sites exist for essentially two purposes. The first is... Read More

Selling for Beginners

Speak to almost any self employed professional and most of... Read More

Needs Based Selling

I am sure you are familiar with the phrase, "I... Read More

Pinging for Success: Creating Search Patterns

One of my first internship jobs as a college student... Read More

Ten FAST Ways to Sell Your Products

Always give a reason for the sale for credibility. 1.... Read More

The Damaging Admission - A Persuasive Technique

We would all like to think that our product or... Read More

More Cleaning and Janitorial Customers Using Yahoo

We use this method to find new cleaningcustomers, and it... Read More

Why I Hate (Most) Benefit Statements

Benefits are what motivate people to purchase from you, right?... Read More

UK Sales and Marketing Terminology

Terminology / AcronymsABC figures: This is the independently audited sales... Read More

Leads, Prospects, and the Huge Gap Between

The leads marketing delivers to the sales team never seem... Read More

The Doors Of Opportunity

Alexander Graham Bell once said, "When one door closes another... Read More

Clear Up Blurry Communication

One of the top brewing companies in America is a... Read More

Whats the Secret to Repeat Business?

When you think about ways to gain repeat business from... Read More

Dont Let Rattlesnakes Scare You

Recently I was out trail running along the South Fork... Read More

EXHIBITORS - Check Your URL

How many of you have a corporate web site? Everybody... Read More

A Brief History of the Sales Profession

The formula for defining a "profession" is similar throughout many... Read More

Increasing Short and Long Term Profits

"I was at your site for all of two minutes... Read More

Too Much Empathy Will Cost You Money

Ever have a prospect start out your sales call by... Read More

Create a Magic Connection with Clients, Leads, and Business Associates Part II

Part I of this article explored how strategies of Neuro-Linguistic... Read More

Is Sales Profession an Oxymoron?

If you are in Sales, you have probably heard these... Read More

What is Lead Generation?

Lead Generation is vital to all businesses. All companies try... Read More

Great Telephone Skills

Having good telephone skills is crucial as the call may... Read More

Going Back To Get Ahead

Have you ever run DOWN an escalator that was going... Read More

Youve Got a Great Business, but Nobody Cares!

I would like to share a disturbing little secret with... Read More