Sell YOU With Your Small Talk (Yes You Can)
Want to build a relationship -- sell yourself for a job -- get ahead -- make a sale?Your 'small talk' is crucial.Everyday conversation can make or break you in personal relationships and in the business world. Sadly, most people don't realize how important small talk is, nor do they try... Read More
Create A Killer Product by Writing Your Sales Letter First!
You may not realize this, but when if you are in the early planning stages of developing a product, the best thing you can do is STOP and write the sales letter first! "But wait a minute (you might be thinking)... this sounds totally 'Bass Ackwards' doesn't it?" It... Read More
Nine Keys to Make your Sales Copy Convincing
Would you pay $12,500 to discover the keys to great sales copy? Maybe not, but Brian Keith Voiles did. And he put it to use for Fortune 500 Companies. You may not have that kind of promotion money, so here are the nine keys for FREE. Be sure you cover... Read More
When the Nose of the Camel is in the Tent
My new job was to sell Commercial Service Agreements. It was a fine company. They were growing. They wanted to expand their Service Base. I had a territory that no one wanted. It was the farthest away from the office. "There is no business there!" was all I heard from... Read More
The Benefits of Buying Used Store Fixtures
The difference between antique or vintage store fixtures and used store fixtures is simple: antique fixtures have a classic look and style. In many cases they are brand new but manufactured in a style of the past such as deco or minimalist. Used store fixtures are just that ?- they've... Read More
Making the Sale When the Customer Wont Buy
Ever had a party online or offline, and had guests say "I love that item, but I can't afford it right now", or "It's so hard to decide, I want all of this!". This is a perfect time to sell all those items to your customer without them having to... Read More
Sales Letters - How to Write Them
You could just send out your brochure to potential customers but it's much better to personalise your mailing with a well written sales letter.Personalise - Using the person's name in a sales letter will give you the greatest success. It's feasible to address sales letters to - "Dear Transport Manager"... Read More
Handshake Intimidation
In some situations, attempting to intimidate the other person will actually increase the amount of rapport you gain with them. CEO introductions, meeting other salespeople (and competitors), and sales job interviews come to mind. Other times its just plain fun to assert a little power in a situation. Here's... Read More
The Email Blow-Off
This week's article is my response to a question by Lisa Boudreau of ePresence. "I cold call into Fortune 1000 companies, often times the admin will tell me to send the CIO, or whoever I'm calling, an email about who we are and what we do. I tend to think... Read More
Plan For Your Next Trade Show Appearance To Be A Success
Most people who consider trade show planning think of it in terms of logistics planning. In other words planning for details like finding an exhibit, producing graphics, shipping the exhibit to the show, ordering services, etc.But seeing the full potential of a trade show program for your company requires a... Read More
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Why I Hate (Most) Benefit Statements
Benefits are what motivate people to purchase from you, right?... Read More
15 Ways To Get Really Motivated
First, recognize that motivation is an inside job. The word... Read More
The Damaging Admission - A Persuasive Technique
We would all like to think that our product or... Read More
Know What You Are Selling As If You Were Buying It
Recently I wanted a new lawn mower as we have... Read More
How to ASK for Business -- WITHOUT appearing Pushy --
GIVING Vs "SELLING"Never lose sight of the importance of providing... Read More
Whats Your Clients Style?
When it comes to effective selling, one simple fact never... Read More
Persuading Learners to Buy: 7 Groups
There are seven major reasons why adults continue their pursuit... Read More
Marketing Conversations, And Conversation Stoppers
Where many marketing conversations get off-track are the ones you... Read More
Expert Qualities in Sales
If you went to see your doctor, and he mentioned... Read More
Future Business Key Element In Sales
A challenge facing many businesses is how to maintain a... Read More
Selling with Purpose
Selling With Purpose What is it about selling that makes... Read More
Planning to Realize Your Goals
Recently, I wrote about about creating specific, compelling goals that... Read More
Ten Top Tips for Terminating Telephone Terror
1. Make telephone callsFew things are more terrifying than the... Read More
8 Part Strategy For Constructing Your Advertising Message
Strategies to help produce your brochure, advertisment or direct mail.... Read More
Listen! How to Sell More by Listening More!
In my opinion, one of the biggest skills of being... Read More
Selling To Women - Selling To Men - It Isnt the Same
Selling To Women - Selling To Men - It Isn't... Read More
Sales Brochures - 9 Steps to Success
Even in this day of websites, many customers want to... Read More
Lazy Man?s Way To Get Customers
No matter how big or small your business is and... Read More
Do You Know When You Are Being Sold To?
Britney Spears has recently caused controversy with suggestions that the... Read More
Where to Find Mannequins for Sale
Any time a clothing store opens or expands, they must... Read More
Your Profit is in Your Follow-up: A System for Increased Sales Conversion
No matter what you sell--products, services, or causes--one of the... Read More
Writing Effective Sales Messages
A sales letter is a document designed to generate sales.... Read More
Create a Magic Connection with Clients, Leads, and Business Associates Part II
Part I of this article explored how strategies of Neuro-Linguistic... Read More
Winning Sales Proposals
Your proposal is selling for you when you're not there,... Read More
Why Should I Buy From You?
Virtually every business you contact has this question in their... Read More
To Buy or Not to Buy? Motivating Your Customers to Take Action!
All customers have a choice to make. Sometimes that choice... Read More
Turn Your Wisdom Into a Workshop
The Technical Revolution has done a lot for us --... Read More
10 Important Things To Tell Your Prospects
Hello everyone, hope your day is going well! I know... Read More
Top 10 Ways to Sell your Product or Service While you Sleep - Part 2
Part one of this article is available at ... Read More
No Regrets
Here's a chilling thought. If you were to die tomorrow,... Read More
Restaurant Pressure Washing
Many pressure washing companies try to stay away from the... Read More
Talking To A Prospect As If To A Friend
While working with a new coaching client, I asked to... Read More
What is Lead Generation?
Lead Generation is vital to all businesses. All companies try... Read More
Tapping The Potential Of Your Customers
Business owners of long standing know the cardinal rule "take... Read More
The Doors Of Opportunity
Alexander Graham Bell once said, "When one door closes another... Read More
3 Tips For Getting Through The Voicemail Screen
How many times have you heard that you gotta get... Read More
Six Simple Steps for Getting More Applications
When I first started out as a loan officer, one... Read More
Making the Sale When the Customer Wont Buy
Ever had a party online or offline, and had guests... Read More
How Can a White Paper Support Sales and Marketing?
A white paper supports PR, marketing and sales because it... Read More
Why Are We All So Afraid?
What can strike terror into the heart of even the... Read More
How to Give Your Customers a Choice Between You and the Competition and Have Them Choose You
Instead of giving your customers or potential customers a choice... Read More
Increasing Short and Long Term Profits
"I was at your site for all of two minutes... Read More
Revenue Growth Through Alliances
Any company in today's global economy must eventually face the... Read More
Hate Follow-Up Phone Calls To Hot Prospects Who Won?t Call You Back? Stop Calling!
We all learned in Sales 101 we must follow up... Read More
What is a Pitch?
I've been training in countries outside the U.S. recently, and... Read More
Handshake Intimidation
In some situations, attempting to intimidate the other person will... Read More
No Regrets
Here's a chilling thought. If you were to die tomorrow,... Read More
Quotations Tell... Proposals Sell!
The traditional "Quotation" was originally devised during the Industrial Revolution... Read More
Save Your Breath: How To Sell In Trade Shows Without Pitching
You stand there, in front of your great presentation material,... Read More
Aamazing Tips To Increase Your Sales
1. When you make your first sale, follow-up with the... Read More
5 Ways to Encourage Impulse Purchases
I just bought six square pieces of spongy fabric for... Read More
How to Sell: Selling Tips of Master Moms
"If you don't think well of yourself, no one... Read More
17 Tips for Bringing Your Event to Life
Your job as an event planner doesn't stop with the... Read More
Going Back To Get Ahead
Have you ever run DOWN an escalator that was going... Read More
Getting Past the Gate Guard
Over the years, many prospects have hidden behind their well-trained... Read More
Wholesale Secrets Revealed: The Holy Grail Of Wholesale!
Like the legendary search for the Holy Grail, the cup... Read More
How To Profit From Initial Consultations
"I'd love to work with you, but?"How many times have... Read More
How A Simple Greeting Or Post Card Can Turn Into Cash ? Guaranteed
I've been using a technique that has helped me to... Read More
Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?
Have you ever sat through a movie and got to... Read More
The Art Of Cold Calling
I know, don't groan. You have to do them if... Read More
People Buy People So Sell On Relationships
(Objection handling tips excerpted from Objections! Objections! Objections!)People buy people.... Read More
Ask for the Business
Many times in the process of making a sales presentation... Read More
5 Tips to Choosing a Direct Sales Business
With hundreds of direct sales companies out there, how do... Read More
The Top 10 Ways to Add Extra Value
Everyone wants the best possible value in every transaction, but... Read More
When Selling, Keep It Simple Stupid!
After our first half-hour telephone coaching session, when asked what... Read More
Use Pain To Get Commitments
Whenever I speak with new salesreps and entrepreneurs, I hear... Read More
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