Ever wish that your presentations could be as much fun as a cool TV commercial? Come late January every year network TV treats us to America's finest and most expensive commercials - Superbowl commercials. You may remember some of these even now, 2 weeks later. Which was your favorite? E*Trade?... Read More
There are seven major reasons why adults continue their pursuit to learn. Each of the reasons play into the way you want to present your sales information. Studies completed by the United States Department of Education (USDOE), Commission on Nontraditional Study and surveys conducted by the National Center for Education... Read More
Let me create a picture for you. This is the best way to illustrate my point."On a busy street you are approached apologetically by a well-dressed stranger who asks for a dollar to catch a bus and make a phone call. He says he has lost his wallet. What would... Read More
Yesterday I received a call from a financial planner named Richard doing a cold call. My policy is to always return those calls which help me to understand why I would personally benefit from doing business with a sales person. This one didn't, so it ended up getting deleted.This is... Read More
Have you ever asked yourself, now how did I let that guy sell me on something that I had no real need for at the time? Do you ever get a sneaking suspicion that your probably not going to really use whatever it is that your buying in the way... Read More
John Di Lemme on "Miracles are your responsibility"Miracles are your responsibility! What does that mean? Simple...You have a responsibility to create miracles in your own life. The responsibility lies on your shoulders. You cannot blame anyone else, and you can't look outside of yourself for someone else to create the... Read More
What do people buy? They don't buy your wonderful presentation. People buy solutions and visions. How do you find out what buyer will think that is? Ask. Ask questions. Spend most of your time asking questions of your prospects, and you will have the opportunity to... Read More
Everybody is familiar with the old retail chant, "Location, location, location!" It speaks volumes about making the right decisions from the start to make your retail establishment a success. Once you've decided what it is your store is offering to the general public, the next step you'll take is finding... Read More
I've been training in countries outside the U.S. recently, and have finally accepted a universal truth about sales people: you love to pitch.For some reason, sellers continue to believe that knowing about a product solution - and all of the features, functions, and benefits it affords ? would lead a... Read More
Selling Against Goliath?How to Take on the Big Guys and WinBy Dave Stein, Author of How Winners SellIf you sell for a smaller company that competes against the big guys, the age-old story of David and Goliath might come to mind. In this story, the giant, Goliath, was beaten in... Read More
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Hello, do you have a website and sell something on... Read More
What do people buy? They don't buy your wonderful presentation.... Read More
Any company in today's global economy must eventually face the... Read More
Have you ever met with, or talked to a prospect... Read More
Selling To Women - Selling To Men - It Isn't... Read More
Some of the best sales people I have ever met,... Read More
Not all mannequins are made to look like full-grown adults.... Read More
Color psychology is the biggest question I receive on a... Read More
An attractive woman has a decided advantage as sales representative... Read More
As a result of providing marketing consulting, training and coaching... Read More
Whether you're a conventional sales person, a professional ? such... Read More
Any selling approach that lacks a proven strategy, a practiced... Read More
Hi, I'd like to discuss the most powerful words you... Read More
When buying something, you can buy in one of two... Read More
On an introductory call, how do you gather all of... Read More
Yesterday I received a call from a financial planner named... Read More
You've met a new prospect, accurately assessed their needs and... Read More
Special Requirements for Reprint: we ask only that you include... Read More
On an introductory call, your voice is your instrument. During... Read More
Here are four simple things you can do to take... Read More
An area that can become profitable for many businesses in... Read More
An important part of your business plan should be to... Read More
Many times in the process of making a sales presentation... Read More
You can make a difference in the second half! You... Read More
I was a lucky kid when I grew up. Lucky,... Read More
If you were selling a mansion, and you were selling... Read More
The Technical Revolution has done a lot for us --... Read More
"Open-source" is typically found in the Information Technology area as... Read More
Long-term sales success has less to do with skills or... Read More
It may sound funny, but honestly, if you're opening up... Read More
Any company that relies on selling a product or service... Read More
The question: "When should a growing company slow down its... Read More
Many mannequin manufacturers sell their mannequins in wholesale. This means... Read More
Imagine being in a crowded concert or bar. All of... Read More
Its official. The news just came out. Yes, we are... Read More
An important part of your business plan should be to... Read More
Why would a prospect buy from you rather than from... Read More
Lead Generation is vital to all businesses. All companies try... Read More
Why do we get into sales? Typically it is two... Read More
Last minute discounting has become so prevalent that many companies... Read More
Testimonials are all-important to sell anything. You may already have... Read More
Normally in this column I dispense highly-intelligent small business advice... Read More
Former General Electric CEO and legendary manager, Jack Welch, nailed... Read More
Most salespeople I know consider cold calling a dreadful, but... Read More
No matter what you sell--products, services, or causes--one of the... Read More
For two winters I heated my house with an old... Read More
Offering gift certificates is an excellent way of increasing sales... Read More
I would like to share a disturbing little secret with... Read More
One disadvantage of selling by telephone is the lack of... Read More
1. Animate your window display.How often do you change your... Read More
It is a basic tenet of behavioral psychology that people... Read More
Cold calling can be a great way to generate quality... Read More
Your job as an event planner doesn't stop with the... Read More
How much extra money could you make by closing just... Read More
VOICEThe Image the customer has of the Salesperson is vital.... Read More
Lance has what it takes and then some.Did you know... Read More
When buying something, you can buy in one of two... Read More
Have you ever gotten frustrated when you realize that your... Read More
Prospecting is the engine that propels anyone in sales. Without... Read More
Barter is becoming an increasingly popular method of commerce. The... Read More
There's a direct correlation between sales experience and prejudging. The... Read More
There are many tactics and techniques that go into converting... Read More
Always give a reason for the sale for credibility. 1.... Read More
Products for sale need to be displayed in a manner... Read More
(Objection handling tips excerpted from Objections! Objections! Objections!)People buy people.... Read More
An area that can become profitable for many businesses in... Read More
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