15 Ways To Get Really Motivated
First, recognize that motivation is an inside job. The word motivate means to impel, inspire, hope, stimulate, incite, propel, spur, goad, move, induce, prompt, instigate, fire, provoke, actuate, cause, egg on, drive, excite, and to trigger. Don't wait for someone to motivate you, here are 15 ways you can motivate... Read More
Now Is A Great Time To Sell!
Its official. The news just came out. Yes, we are now in a recession! Duh. As if you didn't know. Companies big and small have been laying off their employees right and left all year. The stock market sucks. And now they tell us we are in a recession. Big... Read More
Selling Your Business ? Step by Step Process
So it's finally come time to sell the business. After investing years of your time and uncounted thousands of dollars, it has become successful, providing for your needs and wants, and it's time to enjoy the fruits of your labor. Where do you start?A good time to start thinking about... Read More
Store Owners - Five Ideas to Increase Sales
1. Animate your window display.How often do you change your window display? Once a month? Once a week? Try changing your window display every day! I saw a very successful display that had five or six mannequins facing left and right with a backdrop of a street scene. Every day... Read More
Dr. Seuss?s 3-Step Selling Process
Hello Everyone: Here's a unique look at learning how tosell: "I am Sam. Sam I am. Do you like green eggs and ham? Wouldyou like them here or there? Would you like them in a box,would you like them with a fox?" Most people have read the Dr. Seuss tale... Read More
Gatekeepers
When I ask salespeople to define what a gatekeeper is, I generally hear: "Someone who keeps out people who will waste the boss's time."But gates are two-sided - they open as well as close: a gatekeeper's job is actually to make sure the boss gets to spend his/her time efficiently.I've... Read More
UK Sales and Marketing Terminology
Terminology / AcronymsABC figures: This is the independently audited sales figure for all recognised publications in the UK. By using the ABC figure, you can quickly establish how much the advertising will cost per 1,000 readers. Account Managers: These are sales people who have great skills in getting repeat orders... Read More
Don?t Waste My Time!
Many participants in my programs ask how to deal with people who appear to be seeking information and nothing more. In many environments these individual's are called time wasters. Time wasters come in every shape and form but they usually possess a few consistent characteristics ? they ask a continuing... Read More
Two Mistakes That Will Cost You Money
You've met a new prospect, accurately assessed their needs and determined that you can provide the product and service she is looking for. You've presented your information in an engaging manner and the prospective customer appears interested. Many salespeople now make one or two very fatal mistakes that cost them... Read More
Sales Copy Tips
Writing good sales copy is not an art, it is a science. There is no reason to get creative here. You want to follow the formula that has been proven to work.Nevertheless, I am always surprised at how many sales letters on the internet can be improved upon.Here are a... Read More
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Getting Referrals
ReferralsA substantial part of your business can come from referrals.... Read More
Ask for the Business
Many times in the process of making a sales presentation... Read More
Nine Keys to Make your Sales Copy Convincing
Would you pay $12,500 to discover the keys to great... Read More
It Isnt A Sale Until Youre Paid
Back in the days when I sold for CTV and... Read More
Create A Killer Product by Writing Your Sales Letter First!
You may not realize this, but when if you are... Read More
Everything Follows the Pitch
If you asked me to point to the heart and... Read More
A Look at Child Mannequins
Not all mannequins are made to look like full-grown adults.... Read More
Handshake Intimidation
In some situations, attempting to intimidate the other person will... Read More
Are You REALLY Listening?
Being a good listener requires more than just keeping quiet... Read More
101 Ways to Improve Your Direct Mail Response
1. Mail to your customers more often. If you are... Read More
The Hands On Approach
While living in the technology age where everything is computerized,... Read More
Peddlers, Hucksters, & Empty Suits
Ever feel like you were "just a salesperson"? I think... Read More
Too Much Empathy Will Cost You Money
Ever have a prospect start out your sales call by... Read More
Gic Number For Writing Sales Letters
When I write sales letters for my clients, one rule... Read More
How To Write A Riveting Sales Letter That Closes Sales
How do you get people's attention and build their interest... Read More
Before You Sell Do The Math
This is an important and potentially profitable piece of advice.... Read More
Just Ask!
Instilling urgency in a prospective customer can make the difference... Read More
Why USPs Dont Work
The USP (Unique Selling Proposition) is based on the assumption... Read More
Value-added Selling?
"Value-added." That word is used so much it has become... Read More
Whats Your Clients Style?
When it comes to effective selling, one simple fact never... Read More
Youve Got a Great Business, but Nobody Cares!
I would like to share a disturbing little secret with... Read More
The Force That Drives Buying Decisions
What do people buy? They don't buy your wonderful presentation.... Read More
Letting Them Use Plastic
Obtaining merchant status will help to increase your sales. Consumers... Read More
Why Should I Buy From You?
Virtually every business you contact has this question in their... Read More
Selling Skills - How to Handle the Dreaded Question Whats The Price?
I've written previously about how to attract customers and how... Read More
The Benefits of Buying Used Store Fixtures
The difference between antique or vintage store fixtures and used... Read More
Why Executives Wont Take Your Call
Do you hang up on telemarketers? 9 times out of... Read More
Do You Know When You Are Being Sold To?
Britney Spears has recently caused controversy with suggestions that the... Read More
Creating Your Perfect Pitch!
Why should you describe your business to others in 5... Read More
Creating Intense Emotions That Motivate People
Ever wish that your presentations could be as much fun... Read More
Pinging for Success: Creating Search Patterns
One of my first internship jobs as a college student... Read More
Do Your Customers Buy On Price Alone?
Here are four simple things you can do to take... Read More
Qualifying Your Prospect
How do you respond when an absolute stranger calls, at... Read More
The Best Day In The Week
The best day of the week is TODAY, of course.... Read More
Ten Tips for Choosing the Right Direct Sales Company
Direct sales can be your ticket to a profitable home-based... Read More
Sex Sells!
An attractive woman has a decided advantage as sales representative... Read More
Four Easy Steps To Building A Powerful Employee Incentive Program
Want to build a successful incentive program for your company?... Read More
How to Really Benefit from Associations (Part 1 of 3-Part Series)
Looking for new leads, new contacts, new business opportunities? Do... Read More
To Sell Successfully, You Have to Be Willing to Be Different
We are complex. We confidently assert that we are independent... Read More
How Can Fundraising Consulting Help Us Raise Money?
If you need to hold a fundraiser and don't know... Read More
Do You Want to Know the 8 Tips to Selling More Products?
So often sales men and woman are the very people... Read More
Customer Service Revival
Value is in the Eye of the BeholderSales today is... Read More
Stop Screwing Up Your Sales Letter
"Sales Letter"... that's your web site's sales page. The page... Read More
Things You Need to Know Before Joining a Direct Sales Company
A lot of people are very intrigued by the idea... Read More
Chicken Little And The Disintermediation Myth
If Chicken Little were alive today he wouldn't be running... Read More
Tapping The Potential Of Your Customers
Business owners of long standing know the cardinal rule "take... Read More
Are You Selling What They Want To Buy? Is It An Appropriate Solution?
Let me tell you about my friend Peter who has... Read More
Your Clients Buying What Youre Selling
Linda felt like she had reached a plateau in her... Read More
Powerful Words
Hi, I'd like to discuss the most powerful words you... Read More
When the Nose of the Camel is in the Tent
My new job was to sell Commercial Service Agreements. It... Read More
Do You Know When You Are Being Sold To?
Britney Spears has recently caused controversy with suggestions that the... Read More
The Benefits of Display Mannequins
Mannequins are primarily used in stores to display clothing. A... Read More
EXHIBITORS - Check Your URL
How many of you have a corporate web site? Everybody... Read More
Sorry, But Im Not Buying From You!
Former General Electric CEO and legendary manager, Jack Welch, nailed... Read More
Marketing Conversations, And Conversation Stoppers
Where many marketing conversations get off-track are the ones you... Read More
Open Your Introduction With A Firecracker Moment
The number one requirement, whether you are a business owner... Read More
How to ASK for Business -- WITHOUT appearing Pushy --
GIVING Vs "SELLING"Never lose sight of the importance of providing... Read More
Web Promotion: 10 Amazing Web Promotion Ways To Jump Start Your Sales
Hello, do you have a website and sell something on... Read More
Restaurant Pressure Washing
Many pressure washing companies try to stay away from the... Read More
Selling for Beginners
Speak to almost any self employed professional and most of... Read More
Successfully Selling Your Professional Services
As a professional service provider you face special challenges promoting... Read More
Breaking the Ice and Winning Over the Client
Wherever you turn these days you'll find articles covering every... Read More
The Basic Secrets of A Million Dollar Sales Letter
"Accepting the consequences, good or bad, will free you; take... Read More
6 Creative Questions To Move From HOW Are You To WHO Are You
Imagine you just met someone new. The formalities of names,... Read More
The Biggest Mistake In Selling!
Some trainers and sales managers teach that there are prospects... Read More
Lazy Man?s Way To Get Customers
No matter how big or small your business is and... Read More
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