The Top 10 Myths About the Sales Profession
Myth 1: Sales People are all Shady!In the Broadway play "Death of a Salesman" Willy Loman was a down and out emotionally spent Salesman trying to understand his life after 34 years of traveling up and down the roads selling his products. The negative stereotype of a Salesman is rooted... Read More
Health Insurance Lead and Health Insurance Leads
Health insurance lead generation systems provide a stead stream of potential clients for health insurance brokers. Health insurance leads are considered to be people who may need health coverage to supplement the health coverage provided by their employer. A health insurance lead can also be someone who is self-employed and... Read More
Wholesale Secrets Revealed: The Holy Grail Of Wholesale!
Like the legendary search for the Holy Grail, the cup that Jesus drank from at the Last Supper, the same "holy crusade" goes on today by veteran and newly anointed business owners for the perfect wholesale, surplus, and drop-shipping resource. They believe that divine intervention will lead them to suppliers... Read More
A Stupid Question, but it has to be asked
This is a stupid question but it has to be asked.Does your sales letter create as many sales as you would like?What proportion of them respond to your advert?What is just as important, how many of those that responded actually purchased your product?How can you improve the response rate?How many... Read More
How To Make An Extra $100,000.00 Each Year
HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING A FEW LINES OF SCRIPT TO YOUR ONLINE ORDER PAGEMcDonalds has added over 200 billion dollars to their sales with their one line "Would you like some drinks or fries with that?"Sales are made or lost by what is written... Read More
Gatekeepers
When I ask salespeople to define what a gatekeeper is, I generally hear: "Someone who keeps out people who will waste the boss's time."But gates are two-sided - they open as well as close: a gatekeeper's job is actually to make sure the boss gets to spend his/her time efficiently.I've... Read More
The Hands On Approach
While living in the technology age where everything is computerized, digitized, and auto-responded, it is very easy to forget where we came from, and how all of this progress has almost completely wiped out the personal touch.In this article, I am going to discuss three different ways to reach out... Read More
Expert Qualities in Sales
If you went to see your doctor, and he mentioned a particular over the counter drug to you, or a particular type of food that was healthy, chances are, you would listen to this advice, than go out and buy the product.Why is it that when a doctor recommends a... Read More
It Isnt A Sale Until Youre Paid
Back in the days when I sold for CTV and CBC Television I had a manager that once said " It isn't a sale until you're paid." Most salespeople absolutely HATE calling their customers to ask for payment as they feel like the GOOD GUY and BAD GUY rolled into... Read More
Can Walmart Make You Rich?
Have you ever shopped at Walmart and thought... I need to get my products on those shelves. Did you spot the perfect place for your new product and think, Bingo, that's where my product will go. I think I'll give them a call.The truth is, Walmart receives hundreds of calls... Read More
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How Can a White Paper Support Sales and Marketing?
A white paper supports PR, marketing and sales because it... Read More
Lead Companies, Eight Features To Consider
So now the time has come to invest in Lead... Read More
SPIN, Relevant To Both Salesmanship & Advertising!
Neil Rackham turned the world of high-ticket salesmanship on its... Read More
How to Generate Leads on the Internet
In the last decade, the Internet has become a major... Read More
Dr. Seuss?s 3-Step Selling Process
Hello Everyone: Here's a unique look at learning how tosell:... Read More
Stop Talking - Start Selling
Selling is not talking. It's listening. You may have heard... Read More
How To Improve Your Voice
VOICEThe Image the customer has of the Salesperson is vital.... Read More
Are You REALLY Listening?
Being a good listener requires more than just keeping quiet... Read More
Overcoming the Fear of Selling
For many of you the Fear of Selling is a... Read More
When the Nose of the Camel is in the Tent
My new job was to sell Commercial Service Agreements. It... Read More
10 Mistakes That Reduce Profitability
In my professional experience as a sales and marketing coach/consultant,... Read More
Aikido and The Art of Cold Calling
Imagine being in a crowded concert or bar. All of... Read More
Why Arent They Buying?
You've polished your sales page over and over againuntil it's... Read More
Your Direct Mail Sales Letters Must Differentiate You
For two winters I heated my house with an old... Read More
Sell More Products and Services with Testimonials
Testimonials are all-important to sell anything. You may already have... Read More
Complacency and Fear are Sales Busters
Prospecting is the engine that propels anyone in sales. Without... Read More
Psychological Tricks in Selling
Psychological Tricks in Selling By Stephen Bucaro In this article,... Read More
Youve Got a Great Business, but Nobody Cares!
I would like to share a disturbing little secret with... Read More
Lessons Learned At Gunpoint
"If you do anything foolish or try to get out... Read More
How A Simple Greeting Or Post Card Can Turn Into Cash ? Guaranteed
I've been using a technique that has helped me to... Read More
Everything in Life is Selling
Robert Louis Stevenson said 'Everything in Life is Selling' and... Read More
Refining Your Telephone Prospecting Techniques To Be A Master Closer!
Let me create a picture for you. This is the... Read More
What Should I Charge?
People ask me, "What should I charge?"I say, "Ask your... Read More
Want More Sales? Write A Barry Bonds Sales Letter
I'm not a baseball fan. Never have been. In fact,... Read More
Model Dell: The Art of the Affiliate Coupon
Along with having an innovative supply chain, there's another reason... Read More
Selling To Women - Selling To Men - It Isnt the Same
Selling To Women - Selling To Men - It Isn't... Read More
Why Are We All So Afraid?
What can strike terror into the heart of even the... Read More
Buying Wholesale Mannequins
Many mannequin manufacturers sell their mannequins in wholesale. This means... Read More
Selling: an art of a skill?
Selling is as much an art as it is a... Read More
How to Blow Rapport Really Fast
Do you have 5, 10, or 20 years of sales... Read More
The Email Blow-Off
This week's article is my response to a question by... Read More
Listen! How to Sell More by Listening More!
In my opinion, one of the biggest skills of being... Read More
The Risk of Being A Yes-Man
Sales is all about negotiating. You are negotiating from the... Read More
The Benefits of Buying Used Store Fixtures
The difference between antique or vintage store fixtures and used... Read More
Mortgage vs. Real Estate Lead Generation
It is fairly common for real estate companies and mortgage... Read More
Finding a Used Mannequin
Many stores on a budget choose to buy a used... Read More
Listen! How to Sell More by Listening More!
In my opinion, one of the biggest skills of being... Read More
Now Is A Great Time To Sell!
Its official. The news just came out. Yes, we are... Read More
101 Ways to Improve Your Direct Mail Response
1. Mail to your customers more often. If you are... Read More
Understanding The Corporate Buyer
Selling your services to corporations is an attractive proposition. The... Read More
Complacency and Fear are Sales Busters
Prospecting is the engine that propels anyone in sales. Without... Read More
Lock, Stock, and Barrel!
The other night I was watching a classic western from... Read More
Miracles are Your Responsibility!
John Di Lemme on "Miracles are your responsibility"Miracles are your... Read More
Reviving Dead Clients
Most consultants I've talked to don't spend any time trying... Read More
Chicken Little And The Disintermediation Myth
If Chicken Little were alive today he wouldn't be running... Read More
Consulting Versus Selling
Consulting Vs Selling, How we can make sales by not... Read More
How To Make The Most Out of a Business Networking Event
You're not alone. Most people are uncomfortable walking into a... Read More
Selling Skills - How to Handle the Dreaded Question Whats The Price?
I've written previously about how to attract customers and how... Read More
15 Ways To Get Really Motivated
First, recognize that motivation is an inside job. The word... Read More
Get the Most Out of Your Current Customer
The customers you already have could be your biggest lead... Read More
Business Lessons Learned At The Mall
Normally in this column I dispense highly-intelligent small business advice... Read More
Program Your Biocomputer For Sales Success
Selling isn't something you do to people, it's something you... Read More
Creating Your Perfect Pitch!
Why should you describe your business to others in 5... Read More
Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on... Read More
Mindset Over Materials: The Secret Weapon of Sustainable Sales Success
Long-term sales success has less to do with skills or... Read More
Your Ad -- Who Cares?
Junk mail. We all get it. And it goes straight... Read More
Why USPs Dont Work
The USP (Unique Selling Proposition) is based on the assumption... Read More
Create a Magic Connection with Clients, Leads, and Business Associates Part II
Part I of this article explored how strategies of Neuro-Linguistic... Read More
Before They buy What You Say - 10 Steps To Selling Yourself
You are the productWe're all in the selling business whether... Read More
Sales People have an advantage as entrepreneurs
Zig Ziglar use to say in seminars and on tapes... Read More
Selling Abilities - Part 1
Selling "-abilities": Reliability (Part 1 of 4) Most salespeople... Read More
Incentive Dilemma:
Manufacturers and distributors are rolling out more sales incentive programs... Read More
8 Part Strategy For Constructing Your Advertising Message
Strategies to help produce your brochure, advertisment or direct mail.... Read More
Sorry, But Im Not Buying From You!
Former General Electric CEO and legendary manager, Jack Welch, nailed... Read More
A Stupid Question, but it has to be asked
This is a stupid question but it has to be... Read More
Warming Up To Cold Calls
Will you do just about anything, including sending out hundreds... Read More
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