The ?Write? Way to More Sales
The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?all these are examples of exceptional business writing. While you certainly know good writing when you see it, can you write with the same pizzazz... Read More
How To Sell Your Products or Services on Value And Stop Selling On Price Alone
Have you ever met with, or talked to a prospect that wasn't ready to buy what you had to offer? What did you do with that prospects? Most sales gurus of the 1980's and 90's wrote books that told you to move on to the next prospect who is ready... Read More
Success Reloaded: The Matrix
So the other day I'm watching the movie The Matrix, again. For some reason I can't get enough of the great special effects.Remember the part where is Neo (Keanu Reeves) is mentally tortured because he wants to find out what the 'matrix' is and finally meets with Morpheus (Lawrence Fishburne)... Read More
7 Strategies for Writing Fundraising Letters
Writing fundraising letters can be an effective way to request donations to a charitable cause. Letters are used for a variety of purposes and can be sent to a large number of people or a select few. The results of a writing a fundraising letter can vary greatly depending on... Read More
Why People Use Long Sales Copy
Have you ever wondered why some people use long sales letter? Here is the answer: These people newer bothered to find out what the potential customer wants. If you know exactly what your potential customer wants, you can be short and to the point. So, Mr. Marketing Genius comes along... Read More
Flea Marketing Lessons
A few days ago, I was signing copies of my book ? Climb Your Stairway to Heaven: the 9 habits of maximum happiness ? at the flea market. Nobody expects an author to sign books at a flea market. Some people sell a few worn-over books, but authors just don't... Read More
The Importance of Good Sales Leads
An important part of your business plan should be to generate a steady stream of qualified leads. Making sure that leads flow into your "pipeline" will be one of the most vital aspects of your overall business. This will be particularly true if your business is network marketing. You need... Read More
Connecting with Customers
I just got off the phone with a friend of mine. Business is up he said, but he didn't know why. I asked him a few questions, but more we spoke about it the more concerned I became."What do you mean, you don't know why they're buying?""We never know why... Read More
Selling the Difficult: How to Sell What People Dont Understand How to Buy
I'll play a seller, using conventional selling methods, selling something difficult to understand; you be the prospective buyer. As we go through the process together, note your reactions, how your beliefs are being challenged, what 'objections' and emotions come up for you as I try to 'sell' you. Once we're... Read More
Hurrican Selling Styles
As I prepare this issue of this Newsletter, at 37,000 feet on my way to Greenville South Carolina, the east coast is being battered by a Hurricane.All hurricanes seem to start out as a blip on a distant radar screen. It grows in size and intensity as it draws closer... Read More
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Selling Services
Selling a service isn't the same as selling a product.... Read More
Buying Wholesale Mannequins
Many mannequin manufacturers sell their mannequins in wholesale. This means... Read More
How to Buy Wholesale Store Fixtures for Your Business
It may sound funny, but honestly, if you're opening up... Read More
Selling Commodities
"How do you create a perceived value to differentiate yourself... Read More
Referrals: Getting Good Business By Doing Good Business
Whether you're a conventional sales person, a professional ? such... Read More
Flea Marketing Lessons
A few days ago, I was signing copies of my... Read More
Unique Selling Propositions
If you have competitors, then you should have at least... Read More
Create a Magic Connection with Clients, Leads, and Business Associates Part II
Part I of this article explored how strategies of Neuro-Linguistic... Read More
Is Sales Profession an Oxymoron?
If you are in Sales, you have probably heard these... Read More
Are You REALLY Listening?
Being a good listener requires more than just keeping quiet... Read More
Ten FAST Ways to Sell Your Products
Always give a reason for the sale for credibility. 1.... Read More
Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?
Have you ever sat through a movie and got to... Read More
A Look at Mannequin Heads
A mannequin head is a life-size head that includes all... Read More
I Am A Habit
JOHN DI LEMME on "I Am A Habit"H-A-B-I-T...When 95% of... Read More
Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test
Business owners should be more like doctors.Forget selling and start... Read More
Selling for Beginners
Speak to almost any self employed professional and most of... Read More
The Problem With Technology At The Point Of Sale In Financial Services
BackgroundThere's a conundrum that currently exists between the customer and... Read More
Selling Abilities - Part 1
Selling "-abilities": Reliability (Part 1 of 4) Most salespeople... Read More
Using Emotion for Persuasion
The other day, I received the last issue of a... Read More
Finding a Used Mannequin
Many stores on a budget choose to buy a used... Read More
Buying Mortgage Leads - Three Things to Consider
The time comes for all mortgage brokers and loan officers... Read More
Keep the Referrals Coming
A key method of our survival in the business and... Read More
Asking The Right Questions
On an introductory call, how do you gather all of... Read More
Lock, Stock, and Barrel!
The other night I was watching a classic western from... Read More
Your Proposal Was Rejected... But Why?
When a request for proposal (RFP) comes in, you get... Read More
Why Should I Buy From You?
Virtually every business you contact has this question in their... Read More
How to Leverage Your Influence
Why do we get into sales? Typically it is two... Read More
Six Simple Steps for Getting More Applications
When I first started out as a loan officer, one... Read More
How to Sell Your Products Without Competition
Selling your products at shows can be difficult when you... Read More
What Not To Do With Your Leads
Anyone that works in sales knows just how important it... Read More
Mindset Over Materials: The Secret Weapon of Sustainable Sales Success
Long-term sales success has less to do with skills or... Read More
Letting Them Use Plastic
Obtaining merchant status will help to increase your sales. Consumers... Read More
Count Down To An Advert
There are hundreds of books available to teach you how... Read More
Getting Referrals
ReferralsA substantial part of your business can come from referrals.... Read More
Your Profit is in Your Follow-up: A System for Increased Sales Conversion
No matter what you sell--products, services, or causes--one of the... Read More
The Top 10 Myths About the Sales Profession
Myth 1: Sales People are all Shady!In the Broadway play... Read More
How To Improve Your Voice
VOICEThe Image the customer has of the Salesperson is vital.... Read More
Sell YOU With Your Small Talk (Yes You Can)
Want to build a relationship -- sell yourself for a... Read More
The ?Write? Way to More Sales
The sales letter you can't put down?the advertising copy that... Read More
The Relationship Between Colour & Sales
Make no mistake that emotions are the driving force behind... Read More
Write On The Money: The Ten Commandments (Plus Five) Of Profitable Sales Letter Writing
According to the Direct Marketing Association, in 2003 U.S. direct... Read More
Expert Qualities in Sales
If you went to see your doctor, and he mentioned... Read More
Six Simple Steps for Getting More Applications
When I first started out as a loan officer, one... Read More
Selling Your Business ? Step by Step Process
So it's finally come time to sell the business. After... Read More
Letting Them Use Plastic
Obtaining merchant status will help to increase your sales. Consumers... Read More
YOUR Future Profits -- Protect Source With CARE
At 21 years, just out of Business College, I went... Read More
Tapping The Potential Of Your Customers
Business owners of long standing know the cardinal rule "take... Read More
Understanding The Corporate Buyer
Selling your services to corporations is an attractive proposition. The... Read More
Sealing The Deal Over The Business Meal
Doing business over meals is a ritual that has existed... Read More
Selling: an art of a skill?
Selling is as much an art as it is a... Read More
Its Better When They Tell Them
You know that word of mouth can grow your business.... Read More
Selling To Your Difficult Person
We all have people whom we find difficult. We don't... Read More
Five Keys to Make Your Cold Calls Sizzle
Do you clam up on the telephone? An advertising rep... Read More
10 Mistakes That Reduce Profitability
In my professional experience as a sales and marketing coach/consultant,... Read More
How To Make The Most Out of a Business Networking Event
You're not alone. Most people are uncomfortable walking into a... Read More
Your Direct Mail Sales Letters Must Differentiate You
For two winters I heated my house with an old... Read More
Going Global: Communication Across Mental Boundaries
A completed communication consists of a sender and a receiver.... Read More
Sales Copy Tips
Writing good sales copy is not an art, it is... Read More
Prepare to Sell!
Sales is a critical part of any business, including non-profits.... Read More
Dr. Seuss?s 3-Step Selling Process
Hello Everyone: Here's a unique look at learning how tosell:... Read More
Selling Abilities - Part 1
Selling "-abilities": Reliability (Part 1 of 4) Most salespeople... Read More
Value Based Pricing, Not Price Cutting
Special Requirements for Reprint: we ask only that you include... Read More
Do You Want to Know the 8 Tips to Selling More Products?
So often sales men and woman are the very people... Read More
Hate Follow-Up Phone Calls To Hot Prospects Who Won?t Call You Back? Stop Calling!
We all learned in Sales 101 we must follow up... Read More
Are You Scaring Your Customers Away?
"Hello, is (pause) puh-TREE-shuh home?"So started my weekend lesson in... Read More
5+5 = Your Dream
JOHN DI LEMME ON "5 + 5 = Your Dream"... Read More
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