Cold Calling Reluctance
Most salespeople I know consider cold calling a dreadful, but essential activity in our profession. Even those who are good at it rarely like it. Nevertheless, those who are successful in sales do it regularly because without prospects, one does not sell anything. If you hate cold calling to the... Read More
Everyones Favorite Topic - 3 Tips for How To
I believe that everyone understands that no matter what business you are in- Real Estate, Financial Services, Teaching, Auto Sales any other profession, we are all in the PEOPLE BUSINESS. It's been said that fully 85% of your success in life is directly related to your ability to effectively work... Read More
Writing Effective Sales Messages
A sales letter is a document designed to generate sales. It is a distinctive type of persuasive letter. It persuades the reader to place an order, to request additional information, or to lend support to the product or service or cause being offered. For most sectors other than retail, a... Read More
9 Ways to Keep Clients Coming Back For More
A lot of effort is put into getting new clients. We all know our client base will change. Previous clients can move to a new area, sell their business, close down, or change their priorities. So finding new business is always important - but so is keeping your previous clients.... Read More
5 Ways to Encourage Impulse Purchases
I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase.I was at one of those big show events and walked past a demonstration booth. I even knew it was coming. About 50% of the people walking out were carrying... Read More
Throw Out Your Selling Language - Unlock Your Natural Voice
I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game." The woman on the other end of the phone said, "Hi, my name is Julie Jackson, I'm with XYZ company and we are a...and we... Read More
Touchdown! Closing Skills for Successful Selling
It's early January 2004. The Green Bay Packers are just 72 seconds away from their fourth NFC Championship game. They have a three-point lead over the Philadelphia Eagles, who face an impossible fourth down and 26 yards on their own 28-yard line. All Green Bay has to do is hold... Read More
Buying Wholesale Mannequins
Many mannequin manufacturers sell their mannequins in wholesale. This means that they sell large quantities at a discount. There are many advantages to buying a wholesale mannequin. Buying mannequins wholesale can save stores that need a large supply of them money. Wholesale mannequins made by the same manufacturer are usually... Read More
How To Get Rich Giving Away Something Free
The best of all worlds is to have a product you can give away free and still make money. That world exists. The product need not be expensive or elaborate. It can be something simple - a sticker with a happy face, a pen with a logo, or some other... Read More
Take the Contract with You
I learned something very interesting this week. Thankfully, what I learned was really at no one's expense. What I learned is that when you are on a sales call and you believe there is a possibility (even a remote one) that you may close, always take your contract or letter... Read More
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Powerful Words
Hi, I'd like to discuss the most powerful words you... Read More
2 ½ Steps to Sales Success
You have just walked out of the office of a... Read More
Top 10 Ways to Maximize Your Approachability
After reading and researching thousands of books, articles and other... Read More
Do Your Customers Buy On Price Alone?
Here are four simple things you can do to take... Read More
Want More Sales? Write A Barry Bonds Sales Letter
I'm not a baseball fan. Never have been. In fact,... Read More
How to Sell: Selling Tips of Master Moms
"If you don't think well of yourself, no one... Read More
Wholesale Secrets Revealed: The Holy Grail Of Wholesale!
Like the legendary search for the Holy Grail, the cup... Read More
The Importance of Good Sales Leads
An important part of your business plan should be to... Read More
Why Write a Sales Letter for Each Product?
Authors/publishers are great at getting their books written. Entrepreneurs know... Read More
Psychological Tricks in Selling
Psychological Tricks in Selling By Stephen Bucaro In this article,... Read More
Top 10 Ways to Sell your Product or Service While you Sleep - Part 2
Part one of this article is available at ... Read More
Understanding The Corporate Buyer
Selling your services to corporations is an attractive proposition. The... Read More
Your Direct Mail Sales Letters Must Differentiate You
For two winters I heated my house with an old... Read More
Generating Sales Leads
Any company that relies on selling a product or service... Read More
Selling Skills - How to Handle the Dreaded Question Whats The Price?
I've written previously about how to attract customers and how... Read More
Peak Performance ? What You See Is What You Get!
Would you like an easy way to track the performance... Read More
What Successful Sellers Know - Others Dont ... The Subtle Art of Closing
Ask any salesperson, "At what point in the selling process... Read More
Money Does Talk!
When buying something, you can buy in one of two... Read More
Are You a Winner or Whiner?
I've found that winners say "I choose to." Whiners, on... Read More
Sales Training from the Ghostbusters
Picture this scene from the 1984 smash comedy movie from... Read More
How to Set Appointments
The Importance of setting appointments is crucial to running a... Read More
An Ideal Selling Situation
The largest sale that I ever closed was negotiated over... Read More
To Buy or Not to Buy? Motivating Your Customers to Take Action!
All customers have a choice to make. Sometimes that choice... Read More
Ten Tips for Choosing the Right Direct Sales Company
Direct sales can be your ticket to a profitable home-based... Read More
5 Ways to Encourage Impulse Purchases
I just bought six square pieces of spongy fabric for... Read More
Your Ad -- Who Cares?
Junk mail. We all get it. And it goes straight... Read More
Obtaining Self-Confidence
A reader recently asked me the following: "I enjoyed the... Read More
Buying Wholesale Mannequins
Many mannequin manufacturers sell their mannequins in wholesale. This means... Read More
Leveraging Yourself Up To Executives When Selling
The fastest way to get a decision made is to... Read More
Cold Calling Reluctance
Most salespeople I know consider cold calling a dreadful, but... Read More
How to ASK for Business -- WITHOUT appearing Pushy --
GIVING Vs "SELLING"Never lose sight of the importance of providing... Read More
How To Sell Your Products or Services on Value And Stop Selling On Price Alone
Have you ever met with, or talked to a prospect... Read More
Everyones Favorite Topic - 3 Tips for How To
I believe that everyone understands that no matter what business... Read More
An Introductino to Insurance Lead Generation
It is vital that insurance salespeople have a steady stream... Read More
Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test
Business owners should be more like doctors.Forget selling and start... Read More
Do You Have Enough Prospects To Make Your Numbers?
Several years ago I worked with a CPA who wanted... Read More
Selling More CDs at Gigs, Case Study: The Rogues
A few weekends back, the Brobdingnagian Bards performed at the... Read More
Do Your Customers Buy On Price Alone?
Here are four simple things you can do to take... Read More
Lessons Learned At Gunpoint
"If you do anything foolish or try to get out... Read More
A Pause For Thought
You can have your cake and eat it.What is it... Read More
Turn Your Wisdom Into a Workshop
The Technical Revolution has done a lot for us --... Read More
Marketing Conversations, And Conversation Stoppers
Where many marketing conversations get off-track are the ones you... Read More
A Little Something Special Goes a Long Way
Keeping the 80/20 rule in mind; that is that 80%... Read More
How to Lose the Sale Quickly & Easily
Here are five sure-fire ways to guarantee you will not... Read More
Dress as Though You Mean Business
Could casual Friday be undermining your leadership ability?One of the... Read More
Count Down To An Advert
There are hundreds of books available to teach you how... Read More
SPIN, Relevant To Both Salesmanship & Advertising!
Neil Rackham turned the world of high-ticket salesmanship on its... Read More
Create A Killer Product by Writing Your Sales Letter First!
You may not realize this, but when if you are... Read More
Before You Sell Do The Math
This is an important and potentially profitable piece of advice.... Read More
Aamazing Tips To Increase Your Sales
1. When you make your first sale, follow-up with the... Read More
Cold Calling Pressure Reduction
Who likes cold calling? Most salespeople don't like cold calling,... Read More
Restaurant Pressure Washing
Many pressure washing companies try to stay away from the... Read More
Can You Use Hynotic Like Statements To Sell More Products?
As I become more successful with my internet business I... Read More
The Damaging Admission - A Persuasive Technique
We would all like to think that our product or... Read More
Hurrican Selling Styles
As I prepare this issue of this Newsletter, at 37,000... Read More
Letting Them Use Plastic
Obtaining merchant status will help to increase your sales. Consumers... Read More
Peddlers, Hucksters, & Empty Suits
Ever feel like you were "just a salesperson"? I think... Read More
YOUR Future Profits -- Protect Source With CARE
At 21 years, just out of Business College, I went... Read More
Sell With KISS, As In Keep It Simple, Stupid
One of the most useful and fundamental communications lessons that... Read More
Are You a Winner or Whiner?
I've found that winners say "I choose to." Whiners, on... Read More
Instead of Discounting, Back Some Value Out of Your Proposal
Last minute discounting has become so prevalent that many companies... Read More
Needs Based Selling
I am sure you are familiar with the phrase, "I... Read More
Selling Abilities - Part 1
Selling "-abilities": Reliability (Part 1 of 4) Most salespeople... Read More
An Introduction to Mannequins
Just about every clothing store uses mannequins. There are many... Read More
Im A Second-Story Man
Can you say who you are and what you do... Read More
Warming Up To Cold Calls
Will you do just about anything, including sending out hundreds... Read More
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