Our world of selling is closed off from other areas of business that continue to adopt and embrace new, efficient ideas. I was reminded of this recently while re- reading Seth Godin's "Permission Marketing." Here's a book that was intended for business owners and marketing executives, yet it provides a... Read More
Do you hang up on telemarketers? 9 times out of 10 I do. Why do we do this? I hang-up because I am afraid that they are going to waste my time. Telemarketing is a tough job. Most of the people who do it aren't given enough training to excel... Read More
Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences.But cold calling is an art-form. It can be daunting, it's always a lot of work, and you always need... Read More
When I ask salespeople to define what a gatekeeper is, I generally hear: "Someone who keeps out people who will waste the boss's time."But gates are two-sided - they open as well as close: a gatekeeper's job is actually to make sure the boss gets to spend his/her time efficiently.I've... Read More
This is an important and potentially profitable piece of advice. It goes like this - before you ever attempt to sell any products and services - do the math. Doing the math means you have to know certain numbers. These numbers include: ? The sell price. ? The cost... Read More
Let me tell you about my friend Peter who has four children. With a family of six, he finds buying cars rather trying.Recently he went by himself to buy a new car. Salespeople fawned all over him to show him the latest models; the run-out specials and to try to... Read More
The main reason for buyer resistance and selling stalls boils down to one simple fact: the reasons for not buying are bigger to the prospect than the reason to buy.If you sell an intangible product or service, it may be even tougher to close down a sale because your product... Read More
Depending upon how much you enjoy writing, writing sales proposals can be a joy, purgatory, or something in between. However, if you sell a complex product or one that involves the delivery of professional services, learning how to write effective selling proposals can be critical to your success.Some proposals are... Read More
Use Bundling To Increase Your Profits And Sales An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. People also have come to believe package deals... Read More
In my opinion, the most overrated topic in sales training is the subject of closing. In year's past, it seems the object of most sales training courses was to fill the heads of participants with as many closing techniques as possible. The logic was simple, if the "Ben Franklin" close... Read More
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When I ask salespeople to define what a gatekeeper is,... Read More
In my professional experience as a sales and marketing coach/consultant,... Read More
So the other day I'm watching the movie The Matrix,... Read More
JOHN DI LEMME on "I Am A Habit"H-A-B-I-T...When 95% of... Read More
Have you wasted valuable time and money on promotion that... Read More
The Technical Revolution has done a lot for us --... Read More
What comes to mind when you think of networking --... Read More
There's a direct correlation between sales experience and prejudging. The... Read More
Here are four simple things you can do to take... Read More
Everyone wants the best possible value in every transaction, but... Read More
In the work place, the amount of good things that... Read More
There are hundreds of books available to teach you how... Read More
Here are five sure-fire ways to guarantee you will not... Read More
Who likes cold calling? Most salespeople don't like cold calling,... Read More
You have just walked out of the office of a... Read More
Everybody is familiar with the old retail chant, "Location, location,... Read More
This is an important and potentially profitable piece of advice.... Read More
Instilling urgency in a prospective customer can make the difference... Read More
A challenge facing many businesses is how to maintain a... Read More
* Are you sending e-mails to prospects instead of calling... Read More
So often sales men and woman are the very people... Read More
Hello everyone, hope your day is going well! I know... Read More
Cold calling can be a great way to generate quality... Read More
This evaluation is not for the "weak-kneed". Real questions to... Read More
What methods can we use to install confidence into your... Read More
My new job was to sell Commercial Service Agreements. It... Read More
Picture this scene from the 1984 smash comedy movie from... Read More
Most consultants I've talked to don't spend any time trying... Read More
Any time a clothing store opens or expands, they must... Read More
How much extra money could you make by closing just... Read More
Linda felt like she had reached a plateau in her... Read More
Always give a reason for the sale for credibility. 1.... Read More
Speak to almost any self employed professional and most of... Read More


Any company that relies on selling a product or service... Read More
Still more discoveries from the recent studies in behavioral economics:Over-Valuing... Read More
You've polished your sales page over and over againuntil it's... Read More
A completed communication consists of a sender and a receiver.... Read More
Several years ago I worked with a CPA who wanted... Read More
Have you ever met with, or talked to a prospect... Read More
It may sound funny, but honestly, if you're opening up... Read More
The difference between antique or vintage store fixtures and used... Read More
Selling is a tough job, and sometimes you may need... Read More
I went shopping for clothes today.My plan was to buy... Read More
Make no mistake that emotions are the driving force behind... Read More
Last issue we talked about what motivates people to buy... Read More
Products for sale need to be displayed in a manner... Read More
A key method of our survival in the business and... Read More
The number one requirement, whether you are a business owner... Read More
"Which is your best CD?"Ever get that question? My band... Read More
1. Mail to your customers more often. If you are... Read More
As I become more successful with my internet business I... Read More
The most effective prospecting techniques were revealed in the August... Read More
Alexander Graham Bell once said, "When one door closes another... Read More
Most salespeople I know consider cold calling a dreadful, but... Read More
"If you do anything foolish or try to get out... Read More
Its official. The news just came out. Yes, we are... Read More
Make sure you target women. It's true for almost anything... Read More
Hello Everyone: Here's a unique look at learning how tosell:... Read More
For centuries ? at least since the serpent convinced Eve... Read More
JOHN DI LEMME ON "5 + 5 = Your Dream"... Read More
Last minute discounting has become so prevalent that many companies... Read More
Just about every clothing store uses mannequins. There are many... Read More
Over the years, many prospects have hidden behind their well-trained... Read More
First, recognize that motivation is an inside job. The word... Read More
1. When you make your first sale, follow-up with the... Read More
Successful salespeople have the ability to turn the customers they... Read More
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