Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There's the possibility of repeat business worth many billable hours at respectable rates.But the best clients are not always the easiest to get. If you don't grasp the... Read More
Terminology / AcronymsABC figures: This is the independently audited sales figure for all recognised publications in the UK. By using the ABC figure, you can quickly establish how much the advertising will cost per 1,000 readers. Account Managers: These are sales people who have great skills in getting repeat orders... Read More
One of my first internship jobs as a college student was working for a defense company who, at the time, developed a highly sophisticated torpedo for hunting down submarines and destroying them. The operation of the torpedo was pretty fascinating. The torpedo was launched from the deck of a ship... Read More
There are many tactics and techniques that go into converting visitors into buyers. However, this article will prove to you why creating an "interactive" sales letter will be the most critical weapon in your modern marketing arsenal to accomplish this.Most Internet Marketers rely on their savvy copywriting techniques and persuasive... Read More
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.I doubt that the question will be answered definitively, but after... Read More
There's a direct correlation between sales experience and prejudging. The more sales and marketing experience you have the greater the tendency to prejudge your customers and prospects. Do not put labels on people. "All purchasing agents expect . . ." Don't assume you know anything if you haven't ask... Read More
Not all mannequins are made to look like full-grown adults. Child mannequins are also common in many clothing stores. A child mannequin is the same as an adult mannequin except that it is built to the scale of a child. These mannequins are made specifically for displaying children's clothes. A... Read More
"THE ANSWERS (1 - 5) ARE HERE!!!"Question 1) List the top five most important steps in the selling process?Answer: 1. Rapport. Help me, the customer, feel comfortable with you. The more comfortable I feel the more information I provide.The more information I provide the more you understand my needs and... Read More
I believe that everyone understands that no matter what business you are in- Real Estate, Financial Services, Teaching, Auto Sales any other profession, we are all in the PEOPLE BUSINESS. It's been said that fully 85% of your success in life is directly related to your ability to effectively work... Read More
JOHN DI LEMME on "I Am A Habit"H-A-B-I-T...When 95% of people hear this word, a negative thought pops up in their minds. Typically, most people think of a habit being negative. The secret to your future lies in your daily habits so ask yourself right now, "Are my habits today... Read More
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According to the Direct Marketing Association, in 2003 U.S. direct... Read More
Let me create a picture for you. This is the... Read More
Your job as an event planner doesn't stop with the... Read More
Consulting Vs Selling, How we can make sales by not... Read More
Writing good sales copy is not an art, it is... Read More
Barter is becoming an increasingly popular method of commerce. The... Read More
A few weekends back, the Brobdingnagian Bards performed at the... Read More
Hello, do you have a website and sell something on... Read More
Ask any salesperson, "At what point in the selling process... Read More
By a show of hands, how many of you grew... Read More
Authors/publishers are great at getting their books written. Entrepreneurs know... Read More
There are many ways to sell and have fun doing... Read More
Obtaining merchant status will help to increase your sales. Consumers... Read More
The time comes for all mortgage brokers and loan officers... Read More
Use Bundling To Increase Your Profits And Sales An effective... Read More
A conversation: The Salesperson: "I don't cold call-I want to... Read More
ReferralsA substantial part of your business can come from referrals.... Read More
The fastest way to get a decision made is to... Read More
If you were selling a mansion, and you were selling... Read More
How do you get people's attention and build their interest... Read More
"Sales Letter"... that's your web site's sales page. The page... Read More
We are complex. We confidently assert that we are independent... Read More
JOHN DI LEMME ON "5 + 5 = Your Dream"... Read More
Your business is making profits, but where is the cash?... Read More
I've found that winners say "I choose to." Whiners, on... Read More
"Hello, is (pause) puh-TREE-shuh home?"So started my weekend lesson in... Read More
It's early January 2004. The Green Bay Packers are just... Read More
With the dot.com revolution crushing once solid business models on... Read More
You can always tell a good salesperson, they are always... Read More
Awhile back you had a great idea. An idea that... Read More
If you need to hold a fundraiser and don't know... Read More
The topic of this issue's article is a response to... Read More
As I prepare this issue of this Newsletter, at 37,000... Read More


Many participants in my programs ask how to deal with... Read More
After reading and researching thousands of books, articles and other... Read More
There are hundreds of books available to teach you how... Read More
You have all seen them,the sales letters that never ends.... Read More
What do the words that you use say about you?... Read More
Doing business over meals is a ritual that has existed... Read More
Ever wish that your presentations could be as much fun... Read More
Have you ever gotten frustrated when you realize that your... Read More
Occasionally EGOPOWER readers send me questions or topic suggestions that... Read More
This is a stupid question but it has to be... Read More
In the last decade, the Internet has become a major... Read More
My new job was to sell Commercial Service Agreements. It... Read More
There are several ways to get your information into the... Read More
A Simple TruthDo you have the right stuff?Are you consistent... Read More
How many of you have a corporate web site? Everybody... Read More
Hello, do you have a website and sell something on... Read More
When it comes to buying mortgage leads, there are many... Read More
When I ask salespeople to define what a gatekeeper is,... Read More
Ready to put your Web pages up? Ready to sell... Read More
Part I of this article explored how strategies of Neuro-Linguistic... Read More
Like the legendary search for the Holy Grail, the cup... Read More
An area that can become profitable for many businesses in... Read More
You've polished your sales page over and over againuntil it's... Read More
If you asked me to point to the heart and... Read More
If you went to see your doctor, and he mentioned... Read More
Looking for new leads, new contacts, new business opportunities? Do... Read More
After our first half-hour telephone coaching session, when asked what... Read More
"I was at your site for all of two minutes... Read More
Have you ever met with, or talked to a prospect... Read More
Wherever you turn these days you'll find articles covering every... Read More
Have you ever shopped at Walmart and thought... I need... Read More
We are complex. We confidently assert that we are independent... Read More
Steps - it is unrealistic for most salespeople to expect... Read More
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