After reading and researching thousands of books, articles and other resources on communication, first impressions, networking and conversation, I've learned one thing: none of them address what approachability means. Or maybe they just don't take the time to define it, stress its importance and offer suggestions on how to maximize... Read More
Testimonials are all-important to sell anything. You may already have testimonials for your new book and service, but do you have testimonials for other promotional pieces? Next time you check out a Web site, notice the testimonials. Testimonials imply approval and recommendation. It's great to have them for your product,... Read More
We all learned in Sales 101 we must follow up with our prospects until they buy. Unfortunately, while we're busy trying to make all these follow-ups, some very fine prospects who are ready to buy now are flying under our radar.The trick in sales is to talk to buyers. Rather... Read More
Want to build a successful incentive program for your company? Have you dreamt about finding ways to have more fun at work and still see BIG results? At the heart of every employee incentive program is the ability to motivate and reward your team for excellent performance. In this article,... Read More
I'll play a seller, using conventional selling methods, selling something difficult to understand; you be the prospective buyer. As we go through the process together, note your reactions, how your beliefs are being challenged, what 'objections' and emotions come up for you as I try to 'sell' you. Once we're... Read More
Consulting Vs Selling, How we can make sales by not doing selling but consulting. As we know, everybody loves to buy but hates to be sold. We need to engage in non-manipulative selling, and ask deeper questions that will make the sale.View Yourself As A ConsultantOne particular self-image possessed by... Read More
One of the top brewing companies in America is a consulting client of mine. However, during a seminar for a brewery management team, we were jolted by a "communication wake-up call." We discovered that even though co-workers speak the same words, they don't attach the same meanings. Here's what happened.... Read More
Value is in the Eye of the BeholderSales today is filled with stereotypes. The "sleazy car salesman", the "annoying telemarketer", and the ever-present "pushy commission salesman". And in the sales profession, we may not realize it ? but we do think of other people in our profession this way sometimes.... Read More
Want to build a relationship -- sell yourself for a job -- get ahead -- make a sale?Your 'small talk' is crucial.Everyday conversation can make or break you in personal relationships and in the business world. Sadly, most people don't realize how important small talk is, nor do they try... Read More
One of my first internship jobs as a college student was working for a defense company who, at the time, developed a highly sophisticated torpedo for hunting down submarines and destroying them. The operation of the torpedo was pretty fascinating. The torpedo was launched from the deck of a ship... Read More
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Recently I wanted a new lawn mower as we have... Read More
This evaluation is not for the "weak-kneed". Real questions to... Read More
"I am Sam. Sam I am. Do you like green... Read More
Do you clam up on the telephone? An advertising rep... Read More
Sometimes we can all use a friendly reminder to keep... Read More
Selling--a word that strikes terror in writers and professionals. We... Read More
When buying something, you can buy in one of two... Read More
"I was at your site for all of two minutes... Read More
With hundreds of direct sales companies out there, how do... Read More
The fastest way to get a decision made is to... Read More
A conversation: The Salesperson: "I don't cold call-I want to... Read More
Just about every clothing store uses mannequins. There are many... Read More
The above quote, "Eighty percent of success is showing up."... Read More
For centuries ? at least since the serpent convinced Eve... Read More
You have all seen them,the sales letters that never ends.... Read More
One of the most useful and fundamental communications lessons that... Read More
Psychological Tricks in Selling By Stephen Bucaro In this article,... Read More
There are 3 ways to grow any business:- Get more... Read More
Its official. The news just came out. Yes, we are... Read More
Keeping the 80/20 rule in mind; that is that 80%... Read More
So the other day I'm watching the movie The Matrix,... Read More
This is an important and potentially profitable piece of advice.... Read More
"I'd love to work with you, but?"How many times have... Read More
I was sitting at my desk last week when my... Read More
You have just walked out of the office of a... Read More
Sales is a critical part of any business, including non-profits.... Read More
Make no mistake that emotions are the driving force behind... Read More
If you live in England then you will already be... Read More
What do the words that you use say about you?... Read More
As a business owner, I receive my share of sales... Read More
I've found that winners say "I choose to." Whiners, on... Read More
The other night I was watching a classic western from... Read More
Awhile back you had a great idea. An idea that... Read More
Lead Generation is vital to all businesses. All companies try... Read More
Let me create a picture for you. This is the... Read More
Mannequins are primarily used in stores to display clothing. A... Read More
According to the Direct Marketing Association, in 2003 U.S. direct... Read More
Most business people will tell you that selling is not... Read More
To be effective your sales letter must be opened, read,... Read More
Many stores on a budget choose to buy a used... Read More
I wonder when we decided to become a sales person.... Read More
A mannequin head is a life-size head that includes all... Read More
Just about every clothing store uses mannequins. There are many... Read More
Your proposal is selling for you when you're not there,... Read More
I can remember the first time that I had to... Read More
In my professional experience as a sales and marketing coach/consultant,... Read More
Knowing what to do when meeting a prospective client forlunch,... Read More
One disadvantage of selling by telephone is the lack of... Read More
Selling isn't something you do to people, it's something you... Read More
Last issue we talked about what motivates people to buy... Read More
We all know that you can't earn your commission until... Read More
Want to build a successful incentive program for your company?... Read More
If you were selling a mansion, and you were selling... Read More
Anyone that works in sales knows just how important it... Read More
Saturday morning, I sat in my pajamas, sipping strong, black... Read More
What do you think it is? Many experts insist it's... Read More
As I prepare this issue of this Newsletter, at 37,000... Read More
Remember those school exercises that started "Compare and contrast....yada yada... Read More
People ask me, "What should I charge?"I say, "Ask your... Read More
The most effective prospecting techniques were revealed in the August... Read More
I've found that winners say "I choose to." Whiners, on... Read More
You've met a new prospect, accurately assessed their needs and... Read More
While living in the technology age where everything is computerized,... Read More
They say if you wait long enough, a style you... Read More
Usually my essays discuss the issues that the 'sales' method... Read More
For many of you the Fear of Selling is a... Read More
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