How To Sell Your Products or Services on Value And Stop Selling On Price Alone
Have you ever met with, or talked to a prospect that wasn't ready to buy what you had to offer? What did you do with that prospects? Most sales gurus of the 1980's and 90's wrote books that told you to move on to the next prospect who is ready... Read More
9 Packaging Problems That Lose Sales
You have a great product, but it's not flying off the shelf. Is one of these packaging problems turning sales away?1) You don't understand your market.There are so many new markets and retail outlets out there. Don't forget Internet marketing too. The question is can one package service them all?... Read More
Your Ad -- Who Cares?
Junk mail. We all get it. And it goes straight to the trash can. How do you make sure your marketing piece doesn't end up in the round file?Give it the 'who cares' test. You have approximately five seconds to get your prospect's attention. Make those five seconds count! ... Read More
Building an Action Plan
Going into your workday and waiting for things to happen, and then reacting to them is not a very productive way of doing things. You may as well be going into your workday blind.This is why it is so very important to have an action plan.An action plan, simply put,... Read More
Selling the Difficult: How to Sell What People Dont Understand How to Buy
I'll play a seller, using conventional selling methods, selling something difficult to understand; you be the prospective buyer. As we go through the process together, note your reactions, how your beliefs are being challenged, what 'objections' and emotions come up for you as I try to 'sell' you. Once we're... Read More
Write Fundraising Letter Overlines That Donors Cant Resist (Includes Samples & Examples)
The headline that appears over the salutation in a fundraising letter is known as the overline. Overlines have one goal: to persuade your donor to read your letter.According to direct mail copywriter and author Hershell Gordon Lewis, the best kind of overline to use in a one-to-one piece of communication... Read More
Now Is A Great Time To Sell!
Its official. The news just came out. Yes, we are now in a recession! Duh. As if you didn't know. Companies big and small have been laying off their employees right and left all year. The stock market sucks. And now they tell us we are in a recession. Big... Read More
Open Source Selling? The Next Evolution? The Next Revolution
"Open-source" is typically found in the Information Technology area as a way to provide an open standard and framework for building software projects. The major benefit of "open source" to software programmers has been dramatic. "Source code" is defined as the inner working and competitive advantage of operating systems and... Read More
Powerful Words
Hi, I'd like to discuss the most powerful words you can use during the selling process.Quote: Words are the most powerful drug used by mankind. Rudyard Kipling.Plainly, THE MOST POWERFUL WORD is YOU. You should be looking to use the word You in your sales meetings a lot more... Read More
Lead Generation Sins - 7 Of Them!
I really just don't get it.How can so many businesses be missing the lead generation boat by such a long country mile?Billions of dollars in profits, flushed away!Just because of 7 innocent, yet deadly, tactical lead generation errors. Its nuts!Now before I continue, let me just say that some of... Read More
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The Risk of Being A Yes-Man
Sales is all about negotiating. You are negotiating from the... Read More
Looong and Boooring Sales Letters
You have all seen them,the sales letters that never ends.... Read More
Telephone Techniques
TELEPHONE TECHNIQUESSelling face to face is different from selling on... Read More
A Look at Mannequin Heads
A mannequin head is a life-size head that includes all... Read More
Top Seven Ways to Write An Order-Pulling Sales Letter
Ready to put your Web pages up? Ready to sell... Read More
Top 10 Ways to Sell your Product or Service While you Sleep - Part 2
Part one of this article is available at ... Read More
Pinging for Success: Creating Search Patterns
One of my first internship jobs as a college student... Read More
Breaking Through The Comfort Zone Barrier
After completing a workshop on personal productivity or time management,... Read More
Web Promotion: 10 Amazing Web Promotion Ways To Jump Start Your Sales
Hello, do you have a website and sell something on... Read More
Selling -abilities : Part 2
In the last article... Read More
Revenue Growth Through Alliances
Any company in today's global economy must eventually face the... Read More
How To Get Your Mail Past The Gatekeeper And Into The Hands Of The Decision Maker GUARANTEED
There are several ways to get your information into the... Read More
Doomed Before You Dial?
Several weeks ago, I conducted a "Mastering the Cold Call"... Read More
Sorry, But Im Not Buying From You!
Former General Electric CEO and legendary manager, Jack Welch, nailed... Read More
Sell With KISS, As In Keep It Simple, Stupid
One of the most useful and fundamental communications lessons that... Read More
Now Is A Great Time To Sell!
Its official. The news just came out. Yes, we are... Read More
Throw Out Your Selling Language - Unlock Your Natural Voice
I was sitting at my desk last week when my... Read More
How to Create Material That Will Get You Sales Now!
WHY ARE YOU WRITING THIS BROCHURE OR SALES LETTER? A... Read More
How to Really Benefit from Associations (Part 1 of 3-Part Series)
Looking for new leads, new contacts, new business opportunities? Do... Read More
Sales Letters - How to Write Them
You could just send out your brochure to potential customers... Read More
Write On The Money: The Ten Commandments (Plus Five) Of Profitable Sales Letter Writing
According to the Direct Marketing Association, in 2003 U.S. direct... Read More
A Look at Store Fixture Parts
Products for sale need to be displayed in a manner... Read More
Do You Know When You Are Being Sold To?
Britney Spears has recently caused controversy with suggestions that the... Read More
The ?Write? Way to More Sales
The sales letter you can't put down?the advertising copy that... Read More
Buying Mortgage Leads - Three Things to Consider
The time comes for all mortgage brokers and loan officers... Read More
How To Seal The Deal In Seven Seconds
Can you close a sale in just seven seconds? If... Read More
60 Ways to Increase Your Mail Order Catalog Sales
This article is meant to inform. Please don't construe this... Read More
Recommending Products Vs. Selling Them
Some of the best sales people I have ever met,... Read More
How to ASK for Business -- WITHOUT appearing Pushy --
GIVING Vs "SELLING"Never lose sight of the importance of providing... Read More
How to Make Sure You Sell More!
Make sure you target women. It's true for almost anything... Read More
Give Up the Need to Sell
Most business people will tell you that selling is not... Read More
Use Bundling To Increase Your Profits And Sales
Use Bundling To Increase Your Profits And Sales An effective... Read More
Cold Calling Reluctance
Most salespeople I know consider cold calling a dreadful, but... Read More
Flea Marketing Lessons
A few days ago, I was signing copies of my... Read More
Sales 101: Handling The Angry Customer
I am often reminded of the following true story whenever... Read More
Picture Yourself a Winner
In the work place, the amount of good things that... Read More
Five Things More Important to Buyers than WHAT Youre Selling - I
Article I of a two-part series.No matter what customers say... Read More
Value-added Selling?
"Value-added." That word is used so much it has become... Read More
Can Walmart Make You Rich?
Have you ever shopped at Walmart and thought... I need... Read More
The ?Write? Way to More Sales
The sales letter you can't put down?the advertising copy that... Read More
Increasing Short and Long Term Profits
"I was at your site for all of two minutes... Read More
Leads, Prospects, and the Huge Gap Between
The leads marketing delivers to the sales team never seem... Read More
When the Nose of the Camel is in the Tent
My new job was to sell Commercial Service Agreements. It... Read More
Telling the Value Story
You arrived on time and completed your calculations. You worked... Read More
Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?
Have you ever sat through a movie and got to... Read More
UK Sales and Marketing Terminology
Terminology / AcronymsABC figures: This is the independently audited sales... Read More
Making the Sale When the Customer Wont Buy
Ever had a party online or offline, and had guests... Read More
Program Your Biocomputer For Sales Success
Selling isn't something you do to people, it's something you... Read More
Breaking the Ice and Winning Over the Client
Wherever you turn these days you'll find articles covering every... Read More
3 Ways To Sell and Have Fun Doing It
There are many ways to sell and have fun doing... Read More
The Prejudging Predicament
There's a direct correlation between sales experience and prejudging. The... Read More
2 ½ Steps to Sales Success
You have just walked out of the office of a... Read More
Sales People have an advantage as entrepreneurs
Zig Ziglar use to say in seminars and on tapes... Read More
When Selling, Keep It Simple Stupid!
After our first half-hour telephone coaching session, when asked what... Read More
Quotations Tell... Proposals Sell!
The traditional "Quotation" was originally devised during the Industrial Revolution... Read More
Ten FAST Ways to Sell Your Products
Always give a reason for the sale for credibility. 1.... Read More
The Answers (1 - 5) Are Here !!! - Challenge Yourself - Evaluate Your Selling Skills
"THE ANSWERS (1 - 5) ARE HERE!!!"Question 1) List the... Read More
My Competitor Has a Better Product
The topic of this issue's article is a response to... Read More
Sorry, But Im Not Buying From You!
Former General Electric CEO and legendary manager, Jack Welch, nailed... Read More
Sealing The Deal Over The Business Meal
Doing business over meals is a ritual that has existed... Read More
Value Based Pricing, Not Price Cutting
Special Requirements for Reprint: we ask only that you include... Read More
How To Get Face To Face Over The Phone
One disadvantage of selling by telephone is the lack of... Read More
Selling for Beginners
Speak to almost any self employed professional and most of... Read More
Nothing Happens Until Someone Sells Somthing
You can always tell a good salesperson, they are always... Read More
The Never Ending Sale
Once you have added a new customer to your book... Read More
A Look at Child Mannequins
Not all mannequins are made to look like full-grown adults.... Read More
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